UX for Developers

The goal of this talk is to give developers five solid techniques and concepts that they can implement as soon as they return to work. We'll start with a very quick level set of what "design" is and why the standard "designers hand off to developers" workflow is a mess. We'll then move on to discussing problem analysis and definition, sketching/crazy eights/six-ups, prototyping, user testing, and finally components and living style guides.

Transcript

1. UX FOR DEVELOPERS OR HOW I LEARNED TO STOP WORRYING 
 AND LOVE THE POST-IT NOTE JOHN ATHAYDE VP of DESIGN, CARGOSENSE @BOBOROSHI 02 NOVEMBER 2018
2. http://www.flickr.com/photos/michael-seljos/2073146716/
5. METICULOUS
7. LET’S GET STARTED
8. UX DEBT IS TECHNICAL DEBT
9. Definitions
10. UX IA CX ID XD
11. X
12. EXPERIENCE X
13. http://visual.ly/disciplines-user-experience-design
14. https://uxdesign.cc/the-spectrum-of-digital-design-roles-in-2018-3286390a9966
15. WHAT IS “UX” &
 WHY SHOULD YOU CARE?
16. The What
17. THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING
18. THE EFFICIENCY THEY ATTAIN WHILE
 MAKING USE OF IT
19. REMEMBER HOW TO USE IT HOW EASY IT IS 
 FOR THEM TO
20. ERROR- PRONE IT IS HOW
21. LEVEL OF
 SATISFACTION THEY ATTAIN FROM USING IT
22. LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW
23. “DESIGN THINKING”
24. “[Design thinking is] innovation powered by … direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”
25. “[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”
26. “LEAN”
27. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM େ໺଱
28. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM PRESENT CAPACITY = WORK + WASTE େ໺଱
29. 8.3x
30. PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones
31. “LEAN STARTUP”
32. BUILD MEASURE LEARN
33. DESIGN THINKING +
 AGILE PROCESS + LEAN STARTUP =
34. “LEAN UX”
36. “Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”
37. The Why
38. UX DEBT is TECHNICAL DEBT
39. EXPERIENCE IS EVERYONE’S PROBLEM
41. If there’s more truth in 
 HALLWAYS THAN 
 IN MEETINGS, 
 you have a problem. “ ” -Ed Catmull, President of Pixar/Disney Animation
42. If there are people in your organization who feel they are not free to suggest ideas, 
 you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation
43. Our job as managers in creative environments 
 is to protect new ideas from those who don’t understand 
 that in order for greatness to emerge, there must be 
 phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation
44. YOU NEED TO COMPETE
47. STATE OF THE ART
48. Things would be wonderful
 if we just had our own JONY IVE. “ ”
50. NO DIRECTION “Mauritania”by John Spooner https://www.flickr.com/photos/johnspooner/315157691 CC BY-NC 2.0
51. NO TEAM “The Lone Socializer” by Staffan Cederborg https://www.flickr.com/photos/155059340@N04/41737478572/ (CC BY-SA 2.0)
52. OVERLOADED TEAM “40+293 Snooze” by bark https://www.flickr.com/photos/barkbud/4906055297/ (CC BY 2.0)
53. OUTSOURCED TEAM “LIASONS” by Marc Falardeau https://www.flickr.com/photos/49889874@N05/7645123302/ (CC BY 2.0)
54. OVERLOADED SPEC “255-365 Year 6 Books” by George Redgrave https://www.flickr.com/photos/funfilledgeorgie/8330702243 (CC BY-ND 2.0)
55. INCOMPLETE / OUT OF DATE SPEC “Mine Flue Tunnel” by Tom Blackwell https://www.flickr.com/photos/tjblackwell/3652327674/ (CC BY-NC 2.0)
56. The fix(es)
57. PODS (NOT TIDE)
58. EVERYONE WANTS A SUPER SENIOR DESIGN GURU UNICORN
59. ENGINEER PRODUCT MANAGER MOTION DESIGNER PROJECT MANAGER VISUAL DESIGNER FRONT END ENGINEER PROTOTYPE
 ENGINEER EXPERIENCE DESIGNER QA UX RESEARCH
60. RESEARCH
61. SHADOW your users Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480
62. http://fortune.com/2016/03/16/livingsocial-layoffs/
63. Yuji Yokaya http://www.forbes.com/forbes/2003/0217/056a.html TOYOTA SIENNA CHIEF ENGINEER
66. (PROTO)- PERSONAS
67. X
68. http://www.quietaction.com/blog/what-customers-are-you-creating.html
69. MENTAL
 MODELS
70. http://johnnyholland.org/2009/01/book-review-mental-models/
72. JOURNEY
 MAPS
76. HYPOTHESES
77. AGILE STORIES As [user type], I want [some goal] So that [reason].
78. LEAN UX HYPOTHESIS We believe that we will achieve [business outcome] if [persona type] can achieve [user outcome] with [this feature]
79. LEAN UX HYPOTHESIS We believe that we will achieve [business outcome] if [persona type] can achieve [user outcome] with [this feature]
80. LEAN UX HYPOTHESIS TABLE We will achieve… …if this user… …can achieve… …with this feature [Business Outcome] [Persona] [User Outcome] [Feature]
81. SKETCHING
86. STORY MAPPING
87. “Story Map” by visualpun.ch (CC BY-SA 2.0)
 https://www.flickr.com/photos/visualpunch/10279105343
88. STORY BOARDS
89. From “Sprint” keynote slide deck by Jake Knapp
90. SIX-UPS / 
 SKETCH BOARDS
91. http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/ http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp
92. CRAZY EIGHTS
93. http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard
94. VISION BOARDS
95. VISION BOARDS ~2011
97. PINUPS
99. CLICKABLE
 PROTOTYPE
100. http://christinazierold.de/portfolio/east-gippsland/
101. PROTOTYPING TOOLS
102. Deliverables should help drive decisions, not just document them. —Jenny Reeves
 https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”
103. TESTING
106. http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
107. What do you make of this? What would you do here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
109. SO HOW MANY?
110. “A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166
111. The main argument for small tests is simply return on investment: testing costs increase with each additional study participant, yet the number of findings quickly reaches the point of diminishing returns. There's little additional benefit to running more than 5 people through the same study; ROI drops 
 like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/
112. 20 15 39 CARD
 SORTING QUANTITATIVE STUDIES EYETRACKING “5” IS NOT ALWAYS THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/
113. Design
 Systems
114. CREATE A SINGLE
 (VERSIONED) SOURCE OF 
 DESIGN TRUTH
122. ATOMIC DESIGN PATTERNLAB.io
124. Focus?
125. https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea
126. Designers temptation is to go away into their fancy design room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping 
 bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI
128. LOVE THE 
 FIRST TIME USER
131. WHERE
 AM I?
132. “WHAT AM I SUPPOSED TO DO HERE?”
134. DON’T BE EVIL
135. “CLIPPY” 1997–2007
141. https://medium.com/journey-group/
 creating-users-not-addicts-73e1774297c7
142. DESIGN IS TYPOGRAPHY
143. The quick brown fox jumped over the lazy dog.
144. The quick brown fox jumped over the lazy dog.
145. The quick brown fox jumped over the lazy dog.
146. The quick brown fox jumped over the lazy dog.
147. The quick brown fox jumped over the lazy dog.
148. The Quick Brown Fox JUMPED OVER THE LAZY DOG
149. The Quick Brown Fox JUMPED OVER THE LAZY DOG
150. The quick brown fox jumped over the lazy dog.
151. The Quick Brown Fox JUMPED OVER THE LAZY DOG
152. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
153. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery
154. Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/
155. UX DEBT IS TECHNICAL DEBT
158. JOHN ATHAYDE john@athayde.com @boboroshi www.developerux.com www.meticulous.com www.cargosense.com Thank You!