Bring Lean UX to Your Product and Engineering Cycles (Talk)

Transcript

1. LEAN UX BRING TO YOUR PRODUCT AND ENGINEERING CYCLES JOHN ATHAYDE VP of DESIGN, CARGOSENSE @BOBOROSHI REVOLUTIONCONF 2018 VIRGINIA BEACH, VA
2. http://www.flickr.com/photos/michael-seljos/2073146716/
5. METICULOUS
7. LET’S GET STARTED
8. Definitions
9. UX IA CX ID XD
10. X
11. EXPERIENCE X
12. http://visual.ly/disciplines-user-experience-design
13. https://uxdesign.cc/the-spectrum-of-digital-design-roles-in-2018-3286390a9966
14. WHAT IS “UX” &
 WHY SHOULD YOU CARE?
15. The What
16. THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING
17. THE EFFICIENCY THEY ATTAIN WHILE
 MAKING USE OF IT
18. REMEMBER HOW TO USE IT HOW EASY IT IS 
 FOR THEM TO
19. ERROR- PRONE IT IS HOW
20. LEVEL OF
 SATISFACTION THEY ATTAIN FROM USING IT
21. LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW
22. “DESIGN THINKING”
23. “[Design thinking is] innovation powered by … direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”
24. “[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”
25. “LEAN”
26. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM େ໺଱
27. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM PRESENT CAPACITY = WORK + WASTE େ໺଱
28. 8.3x
29. PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones
30. “LEAN STARTUP”
31. BUILD MEASURE LEARN
33. DESIGN THINKING +
 AGILE PROCESS + LEAN STARTUP =
34. “LEAN UX”
35. “Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”
36. The Why
37. UX DEBT is TECHNICAL DEBT
38. EXPERIENCE IS EVERYONE’S PROBLEM
40. If there’s more truth in 
 HALLWAYS THAN 
 IN MEETINGS, 
 you have a problem. “ ” -Ed Catmull, President of Pixar/Disney Animation
41. If there are people in your organization who feel they are not free to suggest ideas, 
 you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation
42. Our job as managers in creative environments 
 is to protect new ideas from those who don’t understand 
 that in order for greatness to emerge, there must be 
 phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation
43. YOU NEED TO COMPETE
46. STATE OF THE ART
47. Things would be wonderful if we just had our own JONY IVE. “ ”
49. NO DIRECTION “Mauritania”by John Spooner https://www.flickr.com/photos/johnspooner/315157691 CC BY-NC 2.0
50. NO TEAM “The Lone Socializer” by Staffan Cederborg https://www.flickr.com/photos/155059340@N04/41737478572/ (CC BY-SA 2.0)
51. OVERLOADED TEAM “40+293 Snooze” by bark https://www.flickr.com/photos/barkbud/4906055297/ (CC BY 2.0)
52. OUTSOURCED TEAM “LIASONS” by Marc Falardeau https://www.flickr.com/photos/49889874@N05/7645123302/ (CC BY 2.0)
53. OVERLOADED SPEC “255-365 Year 6 Books” by George Redgrave https://www.flickr.com/photos/funfilledgeorgie/8330702243 (CC BY-ND 2.0)
54. INCOMPLETE / OUT OF DATE SPEC “Mine Flue Tunnel” by Tom Blackwell https://www.flickr.com/photos/tjblackwell/3652327674/ (CC BY-NC 2.0)
55. The fix(es)
56. PODS (NOT TIDE)
57. EVERYONE WANTS A SUPER SENIOR DESIGN GURU UNICORN
58. ENGINEER PRODUCT MANAGER MOTION DESIGNER PROJECT MANAGER VISUAL DESIGNER FRONT END ENGINEER PROTOTYPE
 ENGINEER INFORMATION
 ARCHITECT QA UX RESEARCH
59. RESEARCH
60. SHADOW your users Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480
61. http://fortune.com/2016/03/16/livingsocial-layoffs/
62. Yuji Yokaya http://www.forbes.com/forbes/2003/0217/056a.html TOYOTA SIENNA CHIEF ENGINEER
65. MENTAL
 MODELS
66. http://johnnyholland.org/2009/01/book-review-mental-models/
68. JOURNEY
 MAPS
72. (PROTO)- PERSONAS
74. http://www.quietaction.com/blog/what-customers-are-you-creating.html
75. SKETCHING
80. STORY MAPPING
81. “Story Map” by visualpun.ch (CC BY-SA 2.0)
 https://www.flickr.com/photos/visualpunch/10279105343
82. STORY BOARDS
83. From “Sprint” keynote slide deck by Jake Knapp
84. SIX-UPS / 
 SKETCH BOARDS
85. http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/ http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp
86. CRAZY EIGHTS
87. http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard
88. VISION BOARDS
89. VISION BOARDS ~2011
91. PINUPS
93. CLICKABLE
 PROTOTYPE
94. http://christinazierold.de/portfolio/east-gippsland/
95. PROTOTYPING TOOLS
96. Deliverables should help drive decisions, not just document them. —Jenny Reeves
 https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”
97. TESTING
100. http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
101. What do you make of this? What would you do here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
103. SO HOW MANY?
104. “A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166
105. The main argument for small tests is simply return on investment: testing costs increase with each additional study participant, yet the number of findings quickly reaches the point of diminishing returns. There's little additional benefit to running more than 5 people through the same study; ROI drops 
 like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/
106. 20 15 39 CARD
 SORTING QUANTITATIVE STUDIES EYETRACKING NOT ALWAYS THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/
107. DESIGN SYSTEMS
108. CREATE A SINGLE
 (VERSIONED) SOURCE OF 
 DESIGN TRUTH
116. ATOMIC DESIGN PATTERNLAB.io
118. Focus?
119. https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea
120. Designers temptation is to go away into their fancy design room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping 
 bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI
122. LOVE THE 
 FIRST TIME USER
125. WHERE
 AM I?
126. “WHAT AM I SUPPOSED TO DO HERE?”
128. DESIGN IS TYPOGRAPHY
129. The quick brown fox jumped over the lazy dog.
130. The quick brown fox jumped over the lazy dog.
131. The quick brown fox jumped over the lazy dog.
132. The quick brown fox jumped over the lazy dog.
133. The quick brown fox jumped over the lazy dog.
134. The Quick Brown Fox JUMPED OVER THE LAZY DOG
135. The Quick Brown Fox JUMPED OVER THE LAZY DOG
136. The quick brown fox jumped over the lazy dog.
137. The Quick Brown Fox JUMPED OVER THE LAZY DOG
138. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
139. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery
140. Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/
143. JOHN ATHAYDE john@athayde.com @boboroshi www.developerux.com www.meticulous.com www.cargosense.com Thank You!