• The National Weather Service recently stopped YELLING AT US! • NASA learned things and wrote about it • It saves lives ◦ Road signs are less terrible
The Book With No Pictures • Influencing how users feel is super powerful ◦ Correct brand impression ◦ Aids in decision making ◦ Increase motivation ◦ Creates personality ◦ Strengthen memories
• Two most important considerations • Optimal font-size between 14/15 and 24/25 pixels • Optimal line-height: between 120% and 145% • Increase font-size? Increase line-height • Mobile can be smaller
“The power of white space comes from the limitations of human attention and memory.” or something like that, I forget who said this but it’s nice right?
elements by importance ◦ Size, proximity, repetition, and color • Grouping helps with understanding and scanning • Repetition and consistency allow for safe assumptions • It’s calming
• Avoid lot of overlapping moods • +1 on weight contrasts • Two is fine, three is an identity crisis • You’re not on your own! Djangocon ‘16 Just Enough Typography @jonitrythall