Treasure Hunting The Customer Journey - Unearthing PPC Gold

My session will show how customer journeys can be mapped and capitalized on to get new insights and data for big revenue wins. Attendees will learn to find leaks, personalize touchpoints, and continually optimize every stage to turn lost conversions into efficient wins.

Transcript

1. Treasure Hunting The Customer Journey Jordan Stark Avalaunch Media Speakerdeck.com/username @Jordan Stark @jord_stark
2. Jordan Stark — Director of Lead Generation Treasure Hunting the Customer Journey Unearthing PPC Gold
3. Why Journeys Don’t Happen In Straight Lines
4. You Need a Vessel
5. The 1-Page Marketing Plan, Allan Dib Before you start collecting leads, you need a place to store them.
6. You Need a Map
7. What are customers experiencing at each stage? Map Your Customer Journey
8. Oura Ring Customer Journey Map
10. Mining for Diamonds: Missed Opportunities
11. Spotting the Leaks Identify the Drop‑off Points
12. Case Study: Don’t Lose Your Booty
13. Guard Your Treasure and Spend It Well • Align Channels with CRM • Create New Audiences, Ads, LP, etc. • Always be Experimenting, Testing, and Troubleshooting
14. Key Takeaways & Final Treasure Map 1. Build a system for Data Capture 2. Map Customers’ Experience 3. Look for Leaks 4. Capitalize on Data, Create
15. Questions? Connect with me on LinkedIn