SEO Still Matters: Part Deux

SEO Still Matters: Part Deux

SEO talk at WordCamp Austin 2013 focusing on sitemap, menus, content marketing, and how a developer approaches SEO for clients.

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Jesse Petersen

May 18, 2013
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Transcript

  1. on the content side... Jesse Petersen / @jpetersen / Petersen

    Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux Jesse Petersen @jpetersen
  2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux start with the sitemap focus on the menu
  3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux it’s your responsibility
  4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle
  5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle omg!
  6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux don’t make them think
  7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux organize the content topics = categories categories < 10 leave it to SEO
  8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux mental grease: what to rank for internal links http://www.copyblogger.com/blog cornerstone content
  9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux need not be visible PAGES cornerstone content
  10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux cornerstone content
  11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux cornerstone content “Genesis framework” “Genesis” be consistent...
  12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux cornerstone content you want that little profile photo on search results add your Google+ URL users your profile
  13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux eliminate dead weight from the menu menu confusion
  14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux menu confusion dropdown menus don’t get traffic if you need dropdowns, visit site organization 1-4% clickthroughs means CHANGE
  15. Questions? Jesse Petersen / @jpetersen / Petersen Media Group -

    http://www.petersenmediagroup.com