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SEO Still Matters: Part Deux

SEO Still Matters: Part Deux

SEO talk at WordCamp Austin 2013 focusing on sitemap, menus, content marketing, and how a developer approaches SEO for clients.

Jesse Petersen

May 18, 2013
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  1. on the content side...
    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    Jesse Petersen
    @jpetersen

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  2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    start with the sitemap
    focus on the menu

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  3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    it’s your responsibility

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  4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    KISS
    http://en.wikipedia.org/wiki/
    KISS_principle

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  5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    KISS
    http://en.wikipedia.org/wiki/
    KISS_principle
    omg!

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  6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    don’t make them think

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  7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    organize the content
    topics = categories
    categories < 10
    leave it to SEO

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  8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    mental grease:
    what to rank for
    internal links
    http://www.copyblogger.com/blog
    cornerstone content

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  9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    need not be visible
    PAGES
    cornerstone content

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  10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    cornerstone content

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  11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    cornerstone content
    “Genesis framework”
    “Genesis”
    be consistent...

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  12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    cornerstone content
    you want that little profile photo on search results
    add your Google+ URL
    users your profile

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  13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    eliminate dead weight from the menu
    menu confusion

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  14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
    2
    SEO Still Matters
    Part Deux
    menu confusion
    dropdown menus don’t get traffic
    if you need dropdowns, visit site organization
    1-4% clickthroughs means CHANGE

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  15. Questions?
    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

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