SEO Still Matters: Part Deux

SEO Still Matters: Part Deux

SEO talk at WordCamp Austin 2013 focusing on sitemap, menus, content marketing, and how a developer approaches SEO for clients.

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Jesse Petersen

May 18, 2013
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Transcript

  1. 1.

    on the content side... Jesse Petersen / @jpetersen / Petersen

    Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux Jesse Petersen @jpetersen
  2. 2.

    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux start with the sitemap focus on the menu
  3. 3.

    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux it’s your responsibility
  4. 4.

    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle omg!
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux organize the content topics = categories categories < 10 leave it to SEO
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux mental grease: what to rank for internal links http://www.copyblogger.com/blog cornerstone content
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux need not be visible PAGES cornerstone content
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux cornerstone content “Genesis framework” “Genesis” be consistent...
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux cornerstone content you want that little profile photo on search results add your Google+ URL users your profile
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux eliminate dead weight from the menu menu confusion
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    Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

    2 SEO Still Matters Part Deux menu confusion dropdown menus don’t get traffic if you need dropdowns, visit site organization 1-4% clickthroughs means CHANGE