SEO Still Matters: Part Deux

SEO talk at WordCamp Austin 2013 focusing on sitemap, menus, content marketing, and how a developer approaches SEO for clients.

Transcript

1. on the content side... Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux Jesse Petersen @jpetersen
2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux start with the sitemap focus on the menu
3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux it’s your responsibility
4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle
5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle omg!
6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux don’t make them think
7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux organize the content topics = categories categories < 10 leave it to SEO
8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux mental grease: what to rank for internal links http://www.copyblogger.com/blog cornerstone content
9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux need not be visible PAGES cornerstone content
10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux cornerstone content
11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux cornerstone content “Genesis framework” “Genesis” be consistent...
12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux cornerstone content you want that little profile photo on search results add your Google+ URL users your profile
13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux eliminate dead weight from the menu menu confusion
14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2 SEO Still Matters Part Deux menu confusion dropdown menus don’t get traffic if you need dropdowns, visit site organization 1-4% clickthroughs means CHANGE
15. Questions? Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com