How to Reel in a Client Without Landing a Stinker - WordCamp Orlando 2013

16b4c5f853c17d7dedf86cc6e39441df?s=47 Jesse Petersen
November 17, 2013

How to Reel in a Client Without Landing a Stinker - WordCamp Orlando 2013

The methods I use to acquire new clients without making critical mistakes in the type of client I work with. Case examples included in the talk, not in the slides.

16b4c5f853c17d7dedf86cc6e39441df?s=128

Jesse Petersen

November 17, 2013
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Transcript

  1. @jpetersen WordCamp Orlando 2013 #WCORL 1 How to Reel in

    a Client Without Landing a Stinker Jesse Petersen
  2. @jpetersen WordCamp Orlando 2013 #WCORL 2 The 411 on this

    guy est. 1978 WordPress 2005 married 2006 solopreneur 2009 foster dad 2012
  3. @jpetersen WordCamp Orlando 2013 #WCORL 3 CARE ABOUT CLIENTS

  4. @jpetersen WordCamp Orlando 2013 #WCORL 4 people don’t care what

    you know until they know that you care
  5. @jpetersen WordCamp Orlando 2013 #WCORL 5 determine your optimum client

    acquisition method
  6. @jpetersen WordCamp Orlando 2013 #WCORL 6 first contact: beware red

    flags
  7. @jpetersen WordCamp Orlando 2013 #WCORL 7 examples: 2nd, 3rd, 4th

    developer on project unrealistic budget over-the-top urgency poor communication
  8. @jpetersen WordCamp Orlando 2013 #WCORL 8 use your spidey-sense http://www.deviantart.com/art/Spiderman-Closeup-167013277

    Spiderman is property of Marvel comics
  9. @jpetersen WordCamp Orlando 2013 #WCORL 9 SIX TYPES OF CLIENTS

  10. @jpetersen WordCamp Orlando 2013 #WCORL 10 http://cheezburger.com/7897380352 credit: @andrea_r &

    @chrislema & @krogsgard the noob (note: @Krogsgard is not a noob)
  11. @jpetersen WordCamp Orlando 2013 #WCORL 11 the rescue

  12. @jpetersen WordCamp Orlando 2013 #WCORL 12 the know-it-all

  13. @jpetersen WordCamp Orlando 2013 #WCORL 13 the “Clients From Hell”

    candidate
  14. @jpetersen WordCamp Orlando 2013 #WCORL 14 the cheapskate

  15. @jpetersen WordCamp Orlando 2013 #WCORL 15 the dream client (not

    just fictional)
  16. @jpetersen WordCamp Orlando 2013 #WCORL 16 Thanks! Jesse Petersen @jpetersen