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How to Reel in a Client Without Landing a Stinker - WordCamp Orlando 2013

Jesse Petersen
November 17, 2013

How to Reel in a Client Without Landing a Stinker - WordCamp Orlando 2013

The methods I use to acquire new clients without making critical mistakes in the type of client I work with. Case examples included in the talk, not in the slides.

Jesse Petersen

November 17, 2013
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  1. @jpetersen WordCamp Orlando 2013
    #WCORL
    1
    How to Reel in a Client
    Without Landing a Stinker
    Jesse Petersen

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  2. @jpetersen WordCamp Orlando 2013
    #WCORL
    2
    The 411 on this guy
    est. 1978
    WordPress 2005
    married 2006
    solopreneur 2009
    foster dad 2012

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  3. @jpetersen WordCamp Orlando 2013
    #WCORL
    3
    CARE ABOUT CLIENTS

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  4. @jpetersen WordCamp Orlando 2013
    #WCORL
    4
    people don’t care what you know
    until they know that you care

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  5. @jpetersen WordCamp Orlando 2013
    #WCORL
    5
    determine your optimum client acquisition method

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  6. @jpetersen WordCamp Orlando 2013
    #WCORL
    6
    first contact:
    beware red flags

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  7. @jpetersen WordCamp Orlando 2013
    #WCORL
    7
    examples:
    2nd, 3rd, 4th developer on project
    unrealistic budget
    over-the-top urgency
    poor communication

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  8. @jpetersen WordCamp Orlando 2013
    #WCORL
    8
    use your spidey-sense
    http://www.deviantart.com/art/Spiderman-Closeup-167013277
    Spiderman is property of Marvel comics

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  9. @jpetersen WordCamp Orlando 2013
    #WCORL
    9
    SIX TYPES OF CLIENTS

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  10. @jpetersen WordCamp Orlando 2013
    #WCORL
    10
    http://cheezburger.com/7897380352
    credit: @andrea_r & @chrislema & @krogsgard
    the noob
    (note: @Krogsgard is not a noob)

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  11. @jpetersen WordCamp Orlando 2013
    #WCORL
    11
    the rescue

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  12. @jpetersen WordCamp Orlando 2013
    #WCORL
    12
    the know-it-all

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  13. @jpetersen WordCamp Orlando 2013
    #WCORL
    13
    the “Clients From Hell” candidate

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  14. @jpetersen WordCamp Orlando 2013
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    14
    the cheapskate

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  15. @jpetersen WordCamp Orlando 2013
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    15
    the dream client
    (not just fictional)

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  16. @jpetersen WordCamp Orlando 2013
    #WCORL
    16
    Thanks!
    Jesse Petersen
    @jpetersen

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