Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Everything Is NOT Awesome
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Jesse Petersen
October 05, 2014
Business
210
0
Share
Everything Is NOT Awesome
Deconstructing and preventing project crap from hitting the fan.
Jesse Petersen
October 05, 2014
More Decks by Jesse Petersen
See All by Jesse Petersen
Mobile-First Design: How and Why Mobile Design Comes First
jpetersen
1
360
Mobile-First Development: How and Why
jpetersen
1
470
Intermediate to Advanced Genesis Workshop - WordCamp Miami 2015
jpetersen
0
790
Being Profitable in WordPress
jpetersen
0
360
How to Reel in a Client Without Landing a Stinker - WordCamp Orlando 2013
jpetersen
1
1.7k
SEO Still Matters: Part Deux
jpetersen
1
210
WordSesh 2013
jpetersen
3
280
Other Decks in Business
See All in Business
製造業 R&D の情シスが CBs になって感じたこと & AWS WorkSpaces Secure BrowserでPoC前夜に難を逃れた話
tsunojun
2
140
三井物産グループのデジタル証券~文京区・世田谷区レジデンス~徹底解説セミナー
c0rp_mdm
PRO
0
1.4k
2026_05_movus会社紹介資料
movustech
0
210
【正社員型エンジニア派遣事業】採用資料
cdcsaiyo
0
1k
merpay-overview_en
mercari_inc
1
28k
Crisp Code inc.|コーポレート・サービス紹介 - Corporate & Services Introduction
so_kotani
0
480
株式会社ハイパー 会社紹介資料
hypermarketingteam
0
10k
市場特性に応じたマルチプロダクト戦略と持続的な成長を支える組織デザイン
play_inc
0
2.3k
会社紹介資料
gatechnologies
2
170k
Rakus Career Introduction
rakus_career
0
510k
ドラクエふりかえり - ふりかえりカンファレンス2026
pinboro
1
170
SimpleForm 会社紹介資料
simpleform
2
52k
Featured
See All Featured
Exploring the relationship between traditional SERPs and Gen AI search
raygrieselhuber
PRO
2
3.9k
Why Mistakes Are the Best Teachers: Turning Failure into a Pathway for Growth
auna
0
130
Deep Space Network (abreviated)
tonyrice
0
130
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
marketingsoph
0
140
Building a Scalable Design System with Sketch
lauravandoore
463
34k
Scaling GitHub
holman
464
140k
Abbi's Birthday
coloredviolet
2
7.4k
The Impact of AI in SEO - AI Overviews June 2024 Edition
aleyda
5
1k
JAMstack: Web Apps at Ludicrous Speed - All Things Open 2022
reverentgeek
1
430
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
28
3.5k
Believing is Seeing
oripsolob
1
120
Speed Design
sergeychernyshev
33
1.6k
Transcript
@jpetersen WordCamp Tampa 2014 #WCTPA Everything Is NOT Awesome deconstructing
and preventing project crap from hitting the fan Jesse Petersen 1
@jpetersen WordCamp Tampa 2014 #WCTPA The 411 on this guy
2 WordPress addict Husband Foster dad Craft beer snob LEGOs are fun Budgeting Mac fanboy
@jpetersen WordCamp Tampa 2014 #WCTPA EXPECTATIONS 3
@jpetersen WordCamp Tampa 2014 #WCTPA INTEGRITY 4
@jpetersen WordCamp Tampa 2014 #WCTPA COMMUNICATION 5
@jpetersen WordCamp Tampa 2014 #WCTPA I’VE FAILED 6
@jpetersen WordCamp Tampa 2014 #WCTPA endless revisions refunds redos threats
- BBB, legal payment issues 7
@jpetersen WordCamp Tampa 2014 #WCTPA THE GOLDEN RULE 8
@jpetersen WordCamp Tampa 2014 #WCTPA USE A CONTRACT 9
@jpetersen WordCamp Tampa 2014 #WCTPA update it with lessons learned
10
@jpetersen WordCamp Tampa 2014 #WCTPA PICK CLIENTS BETTER 11
@jpetersen WordCamp Tampa 2014 #WCTPA use a sales funnel to
qualify contacts 12
@jpetersen WordCamp Tampa 2014 #WCTPA … AND THEN 13
@jpetersen WordCamp Tampa 2014 #WCTPA 14
@jpetersen WordCamp Tampa 2014 #WCTPA HAVE A PLAN 15
@jpetersen WordCamp Tampa 2014 #WCTPA operate as if every project
could go south … and expect it won’t because you’re pro 16
@jpetersen WordCamp Tampa 2014 #WCTPA CHOOSE YOUR BATTLES 17
@jpetersen WordCamp Tampa 2014 #WCTPA you have project rules so
you can break them … to “harm” you and benefit the client 18
@jpetersen WordCamp Tampa 2014 #WCTPA if expectations aren't spelled out,
their vision of the things when it goes bad is overwhelming 19
@jpetersen WordCamp Tampa 2014 #WCTPA FIGURE OUT THE FAIL 20
@jpetersen WordCamp Tampa 2014 #WCTPA pinpoint where you think things
went sour communicate that - dialog to agreement (even to agree to disagree) 21
@jpetersen WordCamp Tampa 2014 #WCTPA TERMINATE AMICABLY 22
@jpetersen WordCamp Tampa 2014 #WCTPA relationships rule our businesses 23
@jpetersen WordCamp Tampa 2014 #WCTPA people talk - reputations are
formed 24
@jpetersen WordCamp Tampa 2014 #WCTPA DON’T FEEL LIKE A FAILURE
25
@jpetersen WordCamp Tampa 2014 #WCTPA failure is a teaching tool,
not a label adversity strengthens you 26
@jpetersen WordCamp Tampa 2014 #WCTPA Thanks! Jesse Petersen @jpetersen I
have no affiliation with The LEGO Group. Just a fan. All rights belong to The LEGO Group. Images used are fan art. 27