OIG.SSA.GOV: How Government and Contractors Can Work Together

OIG.SSA.GOV: How Government and Contractors Can Work Together

I put together this highly visual deck that runs through a 3-year web engagement the company I work for (Rock Creek) had with the Social Security Administration's Office of the Inspector General's Office (SSA OIG). It's a best practice guide for how to build a digital presence for any government agency. It makes more sense when you hear what I said with it, so reach out if you want more information or have some questions.

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John Serrao

August 14, 2013
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Transcript

  1. 2.

    Associate Director of Technology, Rock Creek JOHN SERRAO Public Affairs

    Specialist, Social Security Administration (OIG) ANDREW CANNARSA Senior Project Manager, Rock Creek STEPHANIE SCHREIBMAN Web Developer, Rock Creek LAUREN BYRWA
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    Your Agency/Office Asks You to Take Lead on a Website

    Redesign Project But You’re Non-Technical. Problem:
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    Seek Help From Other Government Agencies and Contractors in the

    Open Source Community BEFORE Issuing an RFP. Try an RFI First! Solution:
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    Your Agency Wants to Explore Integrating Social Media into Your

    Digital Strategy But Two-Way Communication Channels Are Hard to Justify. Problem:
  9. 33.

    Start with GSA-approved solutions like Facebook, Twitter and YouTube with

    guidance from http://www.howto.gov. Don’t try and do it all at once. Patience, plant the seed. Solution:
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    You are Given an OMB Directive to Make Your Website

    Accessible to Mobile Devices Like Smartphone and Tablets. Problem:
  13. 46.

    Instead of making costly apps, add another phase onto your

    Drupal site project and make your content responsive to any size device. Solution:
  14. 49.

    New Site is Launched, Late 2011: 35,437 visits/month 74,407 Post

    Phase 3 Responsive, July 2013: visits/month Traffic Up ~110% in 18 months
  15. 50.

    Mobile Traffic, Late 2011: 3,299 visits/month (9.7%) 17,239 Post Phase

    3 Responsive, July 2013: visits/month (23.1%) Mobile Traffic Up ~550% in 18 Months