jcp Launch Event Release

Transcript

1. die-har questi (Oh Good th pro and c Just sc or t Mes die-har questi (Oh Good th pro and c Just sc or t Mes America’s favorite store. 1
2. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. We’re fine with growing old. We’re not fine with growing stale. This year, we turn 110. We’re fine with growing old. We’re not fine with growing stale. So, to celebrate, we’re going to throw open the windows and let in some fresh air. In praise of fresh air We’re rethinking and reimagining, and if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind. We’re simply going to treat people as we’d like to be treated ourselves. Fair and square. We won’t make anyone jump through hoops to get a good price. We won’t fill mailboxes with junk. We’ll have great prices every day and spectacular prices that last a whole month. And it won’t stop there. We’ll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life. Because we’re not interested in being the biggest store or the flashiest store. We want to be your favorite store. 2
3. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. We’re fine with growing old. We’re not fine with growing stale. This year, we turn 110. We’re fine with growing old. We’re not fine with growing stale. So, to celebrate, we’re going to throw open the windows and let in some fresh air. In praise of fresh air We’re rethinking and reimagining, and if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind. We’re simply going to treat people as we’d like to be treated ourselves. Fair and square. We won’t make anyone jump through hoops to get a good price. We won’t fill mailboxes with junk. We’ll have great prices every day and spectacular prices that last a whole month. And it won’t stop there. We’ll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life. Because we’re not interested in being the biggest store or the flashiest store. We want to be your favorite store. 3
4. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. This year, we turn 110. We’re fine with growing old. We’re not fine with growing stale. So, to celebrate, we’re going to throw open the windows and let in some fresh air. In praise of fresh air We’re rethinking and reimagining, and if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind. We’re simply going to treat people as we’d like to be treated ourselves. Fair and square. We won’t make anyone jump through hoops to get a good price. We won’t fill mailboxes with junk. We’ll have great prices every day and spectacular prices that last a whole month. And it won’t stop there. We’ll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life. Because we’re not interested in being the biggest store or the flashiest store. We want to be your favorite store. …if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind. 5
5. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. This year, we turn 110. We’re fine with growing old. We’re not fine with growing stale. So, to celebrate, we’re going to throw open the windows and let in some fresh air. In praise of fresh air We’re rethinking and reimagining, and if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind. We’re simply going to treat people as we’d like to be treated ourselves. Fair and square. We won’t make anyone jump through hoops to get a good price. We won’t fill mailboxes with junk. We’ll have great prices every day and spectacular prices that last a whole month. And it won’t stop there. We’ll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life. Because we’re not interested in being the biggest store or the flashiest store. We want to be your favorite store. We’re simply going to treat people as we’d like to be treated ourselves. Fair and square 5
6. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. die-hard fans of every NFL team. The only question—who wants The Trophy more? (Oh, and a lucky shirt never hurts.) Good thing we’ve got everybody’s favorite pro and college teams in our SportsFan Shop. Just scan this code with your smartphone or text FAN2 to JCP365 (527635). * Message and data rates may apply. $60 everyday nfl adult jersey $25 everyday nfl adult tee $40 everyday nfl kids’ jersey $30 everyday nfl pillow pet $16 everyday nfl adult cap 95 jcp.com/sportsfanshop *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. This year, we turn 110. We’re fine with growing old. We’re not fine with growing stale. So, to celebrate, we’re going to throw open the windows and let in some fresh air. In praise of fresh air We’re rethinking and reimagining, and if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind. We’re simply going to treat people as we’d like to be treated ourselves. Fair and square. We won’t make anyone jump through hoops to get a good price. We won’t fill mailboxes with junk. We’ll have great prices every day and spectacular prices that last a whole month. And it won’t stop there. We’ll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life. Because we’re not interested in being the biggest store or the flashiest store. We want to be your favorite store. We want to be your favorite store. 6
7. Artist: Ryan | Status: In progress 7
9. what were you thinking? 9
10. 2001 2010 3% 3% $5B $8B $5B $18B -$25M $378M 25M 150M market share market cap revenue profit customers 10
13. I believe the department store is the #1 opportunity in American retail. 14
19. market share 2001 1992 2011 57% 43% 36% 64% 31% 69% department specialty/mass/ discount 19
20. it doesn’t have to be that way. 20
23. “ I give them two years before they’re turning out the lights on a very painful and expensive mistake.” 23
24. Approval: Ron to contact Apple 24
27. what happened to the department store? 27
30. 2002 2011 $10 $10 cost 30
31. 2002 2011 $28.00 retail $10 $10 cost 31
32. 2002 2011 $28.00 retail 43% change $40.00 retail $10 $10 cost 31
33. 1% change 43% change $15.95 $15.80 average retail cost $28.00 retail $40.00 retail 2002 2011 32
34. 2005 2002 2003 2006 2007 2008 2009 2011 $9.82 $9.05 $15.48 $14.43 $27.04 $36.00 average cost average retail retail price Retail pricing 60% Source: JCP internal data. 2004 38% discount 2010 33
35. 7.7% 1.1% 0.2% 26.9% 4.4% 18.3% 31.8% 9.5% Discount rate Source: JCP internal data. Note: Excludes Divisions 6 & 9 50% 40% 20% regular price 30% 60% 70% 80% of revenue at 50% off or more >72% 34
36. 7.7% 1.1% 0.2% 26.9% 4.4% 18.3% 31.8% 9.5% Discount rate Source: JCP internal data. Note: Excludes Divisions 6 & 9 50% 40% 20% regular price 30% 60% 70% 80% of revenue is in a 20% price band >75% 35
37. she knows the right price. 36
39. JCP CASH DAILY WEEKLY Department specific Clearance SALES EXTRA % SAVINGS Loyalty programs HOURLY Bonus Buys COUPONS ONLINE IN-STORE CREDIT CARD OFFERS WEEKEND FREE SHIPPING 38
40. 590 4 99% unique promotions average number of visits % of times customer ignores us 39
41. >$1 Billion 40
42. it just doesn’t work. 41
47. 2.1.12 45
49. fair & square 47
50. 3 types of prices. that’s all. nothing complicated. nothing tricky. fair & square 48
51. everyday our regular prices, which are always great. 49
52. even better prices on the things you need now! month-long values 50
53. best price our lowest prices always happen on the 1st and 3rd Fridays of every month while they last! 51
54. that’s it. simple. honest. fair & square. that’s our commitment to you. 52
55. fair & square 3 types of prices. that’s all. nothing complicated. nothing tricky. everyday our regular prices, which are always great. month-long values even better prices on the things you need now! best prices our lowest prices always happen on the 1st and 3rd Fridays of every month while they last! that’s it. simple. honest. fair & square. that’s our commitment to you. 53
56. how do we know where to set the pricing? 54
57. exactly where she told us. 55
58. 10 $ 2011 56
59. 4 $ 2012 57
60. 2 $ 2012 58
61. 14 $ 2011 59
62. 7 $ 2012 60
63. 2012 5 $ 61
64. 4 $ 2012 62
65. 40 $ 2011 63
66. 30 $ 2012 64
67. 2012 22 $ 65
68. 15 $ 2012 66
70. jan feb mar apr may jun jul aug sep oct nov dec 590 unique promotions 68
71. 12 jan feb mar apr may jun jul aug sep oct nov dec unique promotions 69
72. dec nov oct sep aug jul jun may apr mar feb jan 70
73. $2M 71
74. $80M monthly 72
75. 4 average number of visits 73
76. 12 average number of visits 74
78. what is a brand? 76
79. a brand is a living business asset, brought to life across all touchpoints which, if properly managed, creates identification, differentiation, loyalty, and value. 77
80. iconic brand marks 78
82. retail iconic marks are an exception. 80
99. | jcp.com no strollers needed 37 $11 february carter’s cardigan set $8 everyday okie dokie romper hi, sailor Text BOY2 to JCP365 (527365) to purchase. * Message and data rates may apply. *You will not be automatically opted in to receive text alerts. For text alerts, reply Y to 527365 (8 msgs/month). Mobile Terms & Conditions www.jcp.com/TC. Text HELP for help and STOP to cancel. 96
100. exclusively at jcpenney 33 Nope, you’re not dreaming—the days are getting longer. So what’s the best way to ease into spring? A colorful blouse or new handbag oughta do the trick. | jcp.com we’re up all night $30 everyday woven top $90 everyday bucket bag $22 everyday knit top $25 february 5-pocket jeans 97
101. $70 everyday sta ord blazer $20 everyday arizona shirt $30 everyday khakis this lightweight hopsack fabric resists creasing, so there’s one less wrinkle in your travel plans | jcp.com it’s fun to get a package 25 prepped & ready to go fair & square pricing nothing complicated. nothing tricky. everyday our regular prices are always great! february even better prices on what you need now. best prices our lowest prices happen the 1st and 3rd Fridays. 98
103. honest simple relevant inspiring 100
104. © SEPS licensed by Curtis Licensing Indianapolis, IN. All rights reserved. 101
105. deck the back deck hide the snow pants sayonara cabin fever it’s time to spring march is madness without jcpenney available in stores March 1 jcp.com/march PMH JOB#: JCP_1031_V1 CLIENT ID#: XXXXXX FLAT SIZE TRIM: 15.5" × 10.5" LIVE: 15" × 9.75" BLEED: 16.25" × 11.125" FOLD SIZE VERTICAL FOLD: none INSERTION FOLD: none PUB NAMES: Essence, Elle, Parents, Marie Claire, People ISSUE DATE: XX/XX/XX MATERIALS DUE: XX/XX/XX VENDORS RETOUCHER: SEPARATOR: Clutch Studios PMH TEAM AE: name AD: name PM: name PP: name PA: name CLIENT TEAM CM: name MM: name P: name PP: name COLOR 4C: C M Y K SPOT: none CLIENT: JCP PROJECT: March Spread Ad EXECUTION: Spread Ad - V1 Rev 19920 JC Penney 19920_JCP1031_SprdAds_March_V1Rev_FR2.indd 1 19920_JCP1031_SprdAds_March_V1Rev_FR2.indd 1 1/13/12 2:03 PM 1/13/12 2:03 PM © SEPS licensed by Curtis Licensing Indianapolis, IN. All rights reserved. 102
106. © SEPS licensed by Curtis Licensing Indianapolis, IN. All rights reserved. 103
107. file the taxes trim the bangs plant the carrots juice up on jelly beans hold on to your galoshes april is hopping at jcpenney available in stores April 1 jcp.com/april © SEPS licensed by Curtis Licensing Indianapolis, IN. All rights reserved. 104
108. great brands have great partners. 105
110. 5 month-long values the best stu of the month on sale for the entire month. just look for the white price. best prices mark your calendars, every first and third friday we mark it way down. on february 3rd and 17th, see it in blue, and grab it quick! | jcp.com we’re up all night 5 3 kinds of pricing. red, white and blue. 1 happy return policy. any item, anytime, anywhere. it’s that simple. fair and square. everyday prices no need for coupons. no weekend sale. red prices mean great prices, everyday. red, white and blue. it’s that simple. no guessing. no coupons. no kidding. 3 kinds of pricing. red, white and blue. 1 happy return policy. any item, anytime, anywhere. it’s that simple. 107
111. everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 $ $14 women’s gold toe sock 6-pack everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 108
112. everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 $14 everyday outdoor pillow $ $12 february women’s gold toe sock 6-pack everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 109
113. everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 $ $14 women’s gold toe sock 6-pack everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 110
114. everything’s coming up spring $50 everyday liz claiborne handbag february turquoise cu bracelet $225 $12 february women’s gold toe sock 6-pack $18-$20 everyday misses’ bisou bisou swimwear $13 everyday outdoor pillow $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $20 everyday pillow pet $12 february men’s st. john’s bay polo $15 february misses’ made for life jacket $30 february twin comforter set $20 everyday juniors’ olsenboye blouse $130 everyday rachael ray 10-pc. cookware set $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $20-$25 everyday men’s j. ferrar shirt or tie $4 everyday home expressions bath towel | jcp.com always a bright idea 7 $ $13 everyday outdoor pillow 111
115. gan gan 112
116. gan gan 113
117. gan gan 114
118. gan gan 115
119. 1 happy return policy. any item, anytime, anywhere. it’s that simple. 116
120. it’s best price friday. March down every 1st and 3rd Friday. Just look for the blue. 117
125. >$1 Billion 121
126. FRST STD US POSTAGE PAID JCPENNY DIRECT **********************AUTO**SCH 5-DIGIT 75069 DZVA45 25OFF REG 52966 GRAY MCGEE 3008 PARTRIFGE LN MCKINNEY TX 75070-4188 april march jcpenney march 2012 Everyday prices are our regular prices, which may not have been in e ect during the past 90 days and may not have resulted in sales. Month-long values are even better prices, e ective throughout March 2012. Items are subject to availability and may not be available in all jcpenney stores or at jcp.com. Extra 20% o everyday fine jewelry prices, as shown, e ective throughout March 2012. Actual savings may be greater. O er does not apply to services, service plans, gift cards, current orders or prior purchases. Photos may be enlarged to show detail. Diamond carat weights (CT.) represent the approximate total weight (T.W.) of all diamonds in each setting, unless noted. Diamond solitaire weights may vary between .01 and .05 carat. Diamond total weights may vary between .01 and .08 carat. Some diamonds may consist of fewer than 17 facets. Gemstones and some diamonds may have been treated and may require special care. jcp.com/march each setting, unless noted. Diamond solitaire weights may vary between .01 and .05 carat. Diamond total weights may vary between .01 and .08 carat. Some diamonds may consist of fewer than 17 facets. Gemstones and some diamonds may have been treated and may require special care. jcp.com/february jcpenney february 2012 february 122
127. april march february 123
128. each setting, unless noted. Diamond solitaire weights may vary between .01 and .05 carat. Diamond total weights may vary between .01 and .08 carat. Some diamonds may consist of fewer than 17 facets. Gemstones and some diamonds may have been treated and may require special care. jcp.com/february jcpenney february 2012 february FRST STD US POSTAGE PAID JCPENNY DIRECT **********************AUTO**SCH 5-DIGIT 75069 DZVA45 25OFF REG 52966 GRAY MCGEE 3008 PARTRIFGE LN MCKINNEY TX 75070-4188 april march jcpenney march 2012 Everyday prices are our regular prices, which may not have been in e ect during the past 90 days and may not have resulted in sales. Month-long values are even better prices, e ective throughout March 2012. Items are subject to availability and may not be available in all jcpenney stores or at jcp.com. Extra 20% o everyday fine jewelry prices, as shown, e ective throughout March 2012. Actual savings may be greater. O er does not apply to services, service plans, gift cards, current orders or prior purchases. Photos may be enlarged to show detail. Diamond carat weights (CT.) represent the approximate total weight (T.W.) of all diamonds in each setting, unless noted. Diamond solitaire weights may vary between .01 and .05 carat. Diamond total weights may vary between .01 and .08 carat. Some diamonds may consist of fewer than 17 facets. Gemstones and some diamonds may have been treated and may require special care. jcp.com/march 126
136. everything’s coming up spring $30 february twin comforter set $4 everyday home expressions bath towel $20 everyday olsenboye blouse $130 everyday rachel ray 10-pc. cookware set $50 everyday liz claiborne handbag $13 everyday outdoor pillow | jcp.com we’re up all night 5 february turquoise cu bracelet $225 $20 everyday pillow pet $14-$20 everyday floppy hat or thong sandal $14 everyday mixit bracelet $15 february misses’ made for life jacket $12 february men’s st. john’s bay polo $20-$25 everyday men’s j. ferrar shirt or tie $18-$20 everyday misses’ bisou bisou swimwear $75 everyday men’s nike shoes $17 everyday juniors’ arizona shirt $12 february women’s gold toe sock 6-pack t 134
137. | jcp.com shop for bright ideas 9 You’ve never been the type to twirl around and dance for no reason at all. But with all this color? Well, it might just make a girl do something crazy. 8 | jcp.com shop for bright ideas $25 everyday allen b. top $17 everyday city streets jeans $14 everyday liz claiborne bracelet $30 everyday worthington dress $40 everyday olsenboye shoes $75 everyday mng by mango trench $20 everyday bisou bisou jeans $25 everyday nicole miller sweater or a.n.a jeans $35 everyday worthington maxi dress $14 february worthington cardigan $20 everyday ankle pants $15 february worthington shirt $24 everyday a.n.a. jeans $40 everyday worthington blazer $25 everyday worthington skirt $20 everyday worthington sweater $25 everyday worthington skirt 135
138. $70 everyday sta ord blazer $20 everyday arizona shirt $30 everyday khakis this lightweight hopsack fabric resists creasing, so there’s one less wrinkle in your travel plans fair & square pricing nothing complicated. nothing tricky. everyday our regular prices are always great! month-long february even better prices on what you need now. best prices our lowest prices happen the 1st and 3rd Fridays. prepped & ready to go | jcp.com it’s fun to get a package 25 136
140. t 43 puppy love $20 everyday j. ferrar shirt $30 everyday petal pillow $10 everyday heart-shaped whisk $10 everyday godiva tru es $30 everyday girls’ dress $9 february liz claiborne ring $17 february ambrielle bra $17 february ambrielle chemise $10 february big sexy hair products | jcp.com always plenty of parking $9 everyday 2 or more $6 each ambrielle lace boyshort 138
141. sweet on her $22 everyday ambrielle ultimate upsize bra, vanity fair and warner’s bras february ambrielle extreme plunge bra, natural shaping demi bra and push-up bras $17 | jcp.com your schedule is our schedule 9 139
142. date night bright $35 everyday bisou bisou dress Hope he doesn’t forget to polish his shoes. Scu s? They’re a major date-night no-no. $50 everyday sta ord shoes A dressier watch to match his dressier look. It’s money, and time, well spent. $190 everyday seiko titanium watch What’s the best color for a date-night top? Simple. Guys love a lady in red. $35 everyday mng by mango blouse Think small. Because your big, carry-all handbag deserves a night o , too. $35 everyday nicole by nicole miller clutch Platforms help you gaze into his eyes—and keep you steady when you fall head over heels. $30 everyday city streets platforms You see him in work clothes all week. Let him remind you how well he cleans up. february j. ferrar shirt $18 $130 everyday j. ferrar suit shop on your time jcp.com | 13 140
144. | jcp.com always plenty of parking 2 $20 everyday decree juniors’ shorts $20 february mixing bowl set $17 february a.n.a sweater $6 everyday arizona juniors’ tank $15 everyday open-weave scarf $10 everyday men’s flip flops $35 everyday st. john’s bay sandals $15 everyday sunglasses $30 february men’s shirt $20 everyday ihome portable dock so long, winter $50-$200 everyday samsonite, high sierra, revo or protocol luggage t 142
146. $15-20 everyday arizona shorts $12 each everyday graphic tees $15 everyday arizona plaid shirt we’re up all night jcp.com | 11 pants? what pants? Yep, it’s about that time. Living in shorts and taking over the back yard. Sweet! 144
168. 2.1.12 166
170. shops work. 168
173. $600 per sq. ft. 171
175. design opportunity 173
188. month by month, shop by shop. 185
189. new shops total shops 186
190. 100 187
200. America’s favorite store. 197
209. ? 206
216. America’s favorite store. 213
219. family room red zone 215
220. services products 215
224. main street 216
225. town square main street 216
226. town square products 216
227. services products 216
228. services products (under wraps) 216
231. fair & square 217
232. fair & square 217
233. fair & square 217
234. fair & square 217
235. fair & square 217
236. fair & square 218
237. february fair & square 218
238. february spring fair & square 218
239. february spring fall fair & square 218
240. february 2013 spring fall fair & square town square 218
241. february spring fall fair & square 2014 new design 218
242. february spring fall fair & square 2015 complete 218
243. every journey begins with a first step. 219
244. America’s favorite store. 220