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Local Adwords

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for kai kai
February 06, 2012
Business
110
2

Local Adwords

Presentation for Eugene's SBDC on local adwords for small businessess.

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kai

February 06, 2012

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Transcript

  1. kai davis local adwords

  2. leads

  3. @kaisdavis

  4. leads

  5. brainstorm

  6. who are you? • Local • Client Based • Web

    Presence • High Customer Value
  7. None

  8. the problem •Small budget •Local focus •Attract new customers •Simple

  9. leads

  10. None

  11. 20% of searches on Google are related to location adwords

    express

  12. adwords express “You put in a headline and some text,

    set your budget and you are good to go.”
  13. None
  14. None
  15. None

  16. our website stinks

  17. our customers want •Description of our business •Location / hours

    •Photos •What we sell (and what it costs) •Why we’re special / unique •Contact Information
  18. None
  19. None

  20. making money

  21. Do The Math!

  22. monthly budget ÷ estimated clicks * conversion rate = cost

    per customer

  23. $570/month 75 clicks/month $7.60/click

  24. $7.60/click 1/10 Purchases $76/customer

  25. monthly budget ÷ estimated clicks * conversion rate = cost

    per customer

  26. ARPC (average revenue per customer)

  27. Craigslist Penis Effect Censored

  28. None

  29. by being even half-decent, you can dominate everyone else and

    win.

  30. Thanks

  31. @kaisdavis