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Local Adwords
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kai
February 06, 2012
Business
2
100
Local Adwords
Presentation for Eugene's SBDC on local adwords for small businessess.
kai
February 06, 2012
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Transcript
kai davis local adwords
leads
@kaisdavis
leads
brainstorm
who are you? • Local • Client Based • Web
Presence • High Customer Value
None
the problem •Small budget •Local focus •Attract new customers •Simple
leads
None
20% of searches on Google are related to location adwords
express
adwords express “You put in a headline and some text,
set your budget and you are good to go.”
None
None
None
our website stinks
our customers want •Description of our business •Location / hours
•Photos •What we sell (and what it costs) •Why we’re special / unique •Contact Information
None
None
making money
Do The Math!
monthly budget ÷ estimated clicks * conversion rate = cost
per customer
$570/month 75 clicks/month $7.60/click
$7.60/click 1/10 Purchases $76/customer
monthly budget ÷ estimated clicks * conversion rate = cost
per customer
ARPC (average revenue per customer)
Craigslist Penis Effect Censored
None
by being even half-decent, you can dominate everyone else and
win.
Thanks
@kaisdavis