What is Direct Marketing?Understand the reasons for its success.

Direct marketing is a way to publicize the product directly to the targeted audience. It involves presenting information about the company, product or service between producer and end-user. There is no presence of a mediator, its one-to-one, free-flow sharing of information.
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1. www.kalpdinero.com REBROLENS PHOTO ACADEMY What is Direct Marketing? 01 IMPORTANCE OF DIRECT MARKETING
2. Direct marketing is a way to publicize the product directly to the targeted audience. It involves presenting information about the company, product or service between producer and end- user. There is no presence of a mediator, its one- to-one, free-flow sharing of information. In this form of marketing, you can know the response easily and results are measurable too. It is a targeted form of marketing. They present information to a targeted audience or potential consumer who are likely to be buyers. The approach may vary from one organization to another, but the core objective of direct marketing is to develop a direct relationship with customers and to generate direct sales. Direct Marketing WHAT IS DIRECT MARKETING? www.kalpdinero.com
3. TARGETED AUDIENCE WHAT YOUR TARGETED AUDIENCE? TARGETED AUDIENCE PLAYS AN ESSENTIAL ROLE IN DIRECT MARKETING
4. Item 1 Item 2 Item 3 Item 4 40 30 20 10 0 Target Audience A targeted audience is a group of an audience out of the target market based on their demographics or psychographics such as age, location, education, economic status, political, social, religious beliefs. www.kalpdinero.com 11 Customer Age Group
5. METHODS OF DIRECT MARKETING RPA Summer 2020
6. Top 5 Reasons Its Fruitful
7. WHY IT IS SUCESSFUL 1) TARGETED APPROACH– AS THE TARGET IS PRE-DETERMINED, THE PRODUCTS OR SERVICES ARE PRESENTED ONLY TO THE POTENTIAL AUDIENCE WHO ARE LIKELY TO BECOME BUYERS. 2)BRAND AWARENESS– DIRECT MARKETING AND BRAND AWARENESS WORK HAND-IN-HAND TO EACH OTHER AS YOUR TARGETED AUDIENCE WILL COME TO KNOW ABOUT YOUR COMPANY THROUGH BRANDING. 3)DIRECT CONNECT-SINCE PRODUCTS OR SERVICES ARE DIRECTLY PRESENTED TO THE END CONSUMER, IT HELPS TO BUILD A DIRECT RELATIONSHIP WITH THE CUSTOMERS. 4)BETTER ROI -DUE TO THE ELIMINATION OF MEDIATORS, IT REDUCES BRAND COSTING, HENCE RESULTING IN MORE RETURN ON INVESTMENT. 5)EASY TO MEASURE– SINCE THERE IS A DIRECT CONNECTION WITH CUSTOMERS, IT IS VERY EASY TO COLLECT FEEDBACK AND UNDERSTAND THE MARKET REQUIREMENT. RPA Summer 2020 10
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