How to get into AI answers with brand mentions - SearchIRL SEO Meetup #5, Dublin 2026

How to get into AI answers with brand mentions - SearchIRL SEO Meetup #5, Dublin 2026

Transcript

1. 1 Feed the machine: How to get into AI answers with brand mentions Katarina Dahlin SearchIRL SEO Meetup #5, Dublin 2026
3. 3 Finns running to sauna?
4. 4 Or, Finns running to get included in AIOs?
5. 5 Katarina Dahlin We wanted to get into the AIO on: Best SEO expert 2026 5
6. 6 Katarina Dahlin ChatGPT → 6
7. 7 Katarina Dahlin AI MODE AIO 7
8. 8 Katarina Dahlin How? ~200+ Brand mentions Best SEO expert articles PR releases 8
9. 9 Katarina Dahlin How? Best SEO expert listicles Best SEO expert articles PR releases 9
10. 10 Katarina Dahlin How? Best SEO expert listicles Press releases PR releases 10
11. 11 Katarina Dahlin How? Best SEO expert listicles Press releases = Brand mentions 11
12. 12 Katarina Dahlin simplified The more brand mentions on the web = the better chances to get into AI answers 12
13. 13 Katarina Dahlin How do AI systems look for information? 13
14. 14 Katarina Dahlin How do AI systems look for information? 14
15. 15 Katarina Dahlin How do AI systems look for information? Training data (up to 1 year old data) 15
16. 16 Katarina Dahlin How do AI systems look for information? Training data (up to 1 year old data) Real time search (crawlers & search indexes) 16
17. 17 Katarina Dahlin How do AI systems form an answer? 17
18. 18 Katarina Dahlin How do AI systems form an answer? Compare sources & info → build a picture of your brand 18
19. 19 Katarina Dahlin Compare sources & info → build a picture of your brand Generate an answer How do AI systems form an answer? 19
20. 20 Katarina Dahlin Not in the data? 20
21. 21 Katarina Dahlin Not in the data? Not in the answer. 21
22. 22 Katarina Dahlin We need to build brand mentions. 22
23. 23 Katarina Dahlin How to feed AI with information about your brand? 23
24. 24 Katarina Dahlin My 5-step process 24
25. 25 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 25
26. 26 Katarina Dahlin Think of the questions your potential clients are asking AI right now. 26
27. 27 Katarina Dahlin Look for questions & queries: 27
28. 28 Katarina Dahlin Look for questions & queries: Search Console 28
29. 29 Katarina Dahlin Filter queries using: Custom (regex) / Matches regex. Find real queries about your brand (?i)(\?|^(who|what|when|where|why|how|which|w hom|whose|is|are|am|was|were|do|does|did|can| could|should|would|will|has|have|had)\b|^(what's |who's|where's|when's|why's|how's)\b|^how\s+to\ b) ← Copy this regex 29
30. 30 Katarina Dahlin Look for questions & queries: Search Console AlsoAsked 30
31. 31 Katarina Dahlin Choose the relevant ones for your brand. Google’s People also asked -section alsoasked.com 31
32. 32 Katarina Dahlin Look for questions & queries: AI tools Search Console AlsoAsked Use AI tools for help 32
33. 33 Katarina Dahlin → Choose the topics you want to be visible in. 33
34. 34 Katarina Dahlin → Add the queries to an AI visibility tool, along with competitors. 34
35. 35 Katarina Dahlin https://docs.google.com/spreadsheets/u/1/d/1O4MhnEvYsEfiUwjHLQrayOim9N7-zSFMk41fhHWlNbk/htmlview List collected by the swedish SEO community There are plenty of AI visibility tools to choose from 35
36. 36 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 36
37. 37 Katarina Dahlin We need to know: 37
38. 38 Katarina Dahlin We need to know: Who is visible today? 38
39. 39 Katarina Dahlin We need to know: What does AI say about your brand? Who is visible today? 39
40. 40 Katarina Dahlin We need to know: What does AI say about your brand? Identify visibility gaps Who is visible today? 40
41. 41 Katarina Dahlin Priority, Focus & Budget 41
42. 42 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 42
43. 43 Katarina Dahlin If you are in the source, look what is being said about your brand. 43
44. 44 Katarina Dahlin “...The WhitePress platform provides solutions tailored to meet various business needs, enabling them to achieve their objectives.” Bad brand mention fluff, generic, not saying what we do 44
45. 45 Katarina Dahlin “WhitePress is the largest link building platform in Europe with 34 languages, 137.000 publisher websites” Good brand mention be clear and specific 45
46. 46 Katarina Dahlin Say the same thing about your brand everywhere, and AI will repeat it. 46
47. 47 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 47
48. 48 Katarina Dahlin 48 https://hub.whitepress. com/pub-takeover
49. 49 Katarina Dahlin 49 www.whitepress.com/en/seo-vibes-summit
50. 50 Katarina Dahlin Place new brand mentions 50
51. 51 Katarina Dahlin Place new brand mentions Get into existing sources A 51
52. 52 Katarina Dahlin Place new brand mentions Get into existing sources Create new articles on domains that have a chance to rank A B 52
53. 53 Katarina Dahlin More specific where to place brand mentions? 53
54. 54 Katarina Dahlin More specific where to place brand mentions? On domains ranking for your keywords 54
55. 55 Katarina Dahlin More specific where to place brand mentions? On domains ranking for your keywords In the sources already in the AI Overviews 55
56. 56 Katarina Dahlin More specific where to place brand mentions? On domains ranking for your keywords Niche sites with topical authority In the sources already in the AI Overviews 56
57. 57 Katarina Dahlin Outreach + marketplace How? 57
58. 58 Katarina Dahlin A quick todo list Mentioned but bad or generic text? 1 2 3 58
59. 59 Katarina Dahlin Mentioned but bad or generic text? Ask to improve your brand mention A quick todo list 1 2 3 59
60. 60 Katarina Dahlin Mentioned but bad or generic text? Not mentioned in the source? Ask to improve your brand mention A quick todo list 1 2 3 60
61. 61 Katarina Dahlin Mentioned but bad or generic text? Not mentioned in the source? Ask to improve your brand mention Ask to be added, as high as possible A quick todo list 1 2 3 61
62. 62 Katarina Dahlin Mentioned but bad or generic text? Not mentioned in the source? Can't get into existing source? Ask to improve your brand mention Ask to be added, as high as possible A quick todo list 1 2 3 62
63. 63 Katarina Dahlin Mentioned but bad or generic text? Not mentioned in the source? Can't get into existing source? Ask to improve your brand mention Ask to be added, as high as possible Create a new article on good domains A quick todo list 1 2 3 63
64. 64 Katarina Dahlin Read my full guide to LLM feeding → whitepress.com/en/knowledge-base/6189/feed-the- machine-a-guide-to-off-page-llm-optimization 64
65. 65 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 65
66. 66 Katarina Dahlin Measure what works. • AI traffic in analytics • Manual checks 66
67. 67 Katarina Dahlin Measure what works. AI traffic in analytics • Manual checks 67
68. 68 Katarina Dahlin Measure what works. AI traffic in analytics Manual checks 68
69. 69 Katarina Dahlin Measure what works. AI traffic in analytics Manual checks AI visibility tools (!) 69
70. 70 Katarina Dahlin Most AI visibility tools don't use real user data. They pull from APIs, not the actual consumer interface, so results can differ from what real users see. Take the data with a pinch of salt. Useful for identifying which sites get cited in AI answers, so you know where to place your brand mentions. 70
71. 71 Katarina Dahlin Why start now? 71
73. 73 Your competitors are already running towards being the answer in the AI .
74. 74 https://hub.whitepress.com/seo-and-ai
75. Katarina Dahlin Senior Growth Hacker katarina.dahlin@whitepress.com linkedin.com/in/katarina-dahlin www.whitepress.com/en Im Katarina Dahlin THANK YOU Dublin! Get my slides & resource