Make More Money with WooCommerce

Talk and workshop/live demo of setting up WooCommerce on a WordPress site, and adding Subscriptions and Bookings to an existing store.

WordCamp Santa Clarita

Transcript

1. MAKE MORE MONEY
   WITH WOOCOMMERCE
   

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2. @katchristofer
   Kat
   Nomadic

   Maximizer
   California
   

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4. 2 3
   Getting paid
   1
   Why
   eCommerce
   4
   Ways to make
   money
   Security
   Agenda
   
   ?
   Today
   

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5. Why eCommerce
   SUBSCRIPTIONS CONTENT
   MOBILE SMALL IS BIG
   Products sold on a daily, weekly,
   monthly, quarterly basis are on the rise
   More people are using a device
   to browse and buy
   Vertical (North Face)
   vs. Horizontal (Amazon)
   Storytelling and unique voice/brand
   attracts audience and sales
   

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6. 2
   Enhance Existing
   1
   Start a New Store
   Ways to Make Money
   

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7. How to choose a
   payment method
   • STORE LOCATION
   • FREE VS. PREMIUM
   • SUPPORT FOR RECURRING PAYMENTS
   • COST
   • HOW MANY?
   • TYPE OF BUSINESS
   • ONSITE OR OFFSITE
   

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8. Security
   WHAT
   Security Socket Layer (SSL)
   HOW
   Protects transfer of sensitive
   information between sites
   WHY
   Builds trust and creates safe
   shopping environment
   WHERE
   Let’s Encrypt at letsencrypt.org
   

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9. Workshop
   SETUP SUBSCRIPTIONS BOOKINGS
   

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10. Q & A
    

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11. RESOURCES
    WooCommerce
    woocommerce.com
    docs.woocommerce.com
    Example: teabento.com, swellbottle.com
    Payment and Security
    SSL and HTTPS docs.woocommerce.com/document/premium-payment-gateway-extensions/docs.woocommerce.com/document/ssl-and-https
    Which Payment Option is Right for Me docs.woocommerce.com/document/premium-payment-gateway-extensions/
    WooCommerce Subscriptions
    woocommerce.com/products/woocommerce-subscriptions/
    Examples: joecoffeecompany.com and mysterychocolatebox.com
    Ideas: artoftea.com, trytheworld.com, imperfectproduce.com
    WooCommerce Bookings
    woocommerce.com/products/woocommerce-bookings/
    Example: iconcookeryschool.com.au

    Ideas: chocolala.ee, insidechicagowalkingtour.com
    

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12. @katchristofer
    Kat
    Nomadic

    Maximizer
    California
    

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