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Make More Money with WooCommerce

Make More Money with WooCommerce

Talk and workshop/live demo of setting up WooCommerce on a WordPress site, and adding Subscriptions and Bookings to an existing store.

WordCamp Santa Clarita

Kat Christofer

April 06, 2019
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  1. MAKE MORE MONEY
    WITH WOOCOMMERCE

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  2. @katchristofer
    Kat
    Nomadic

    Maximizer
    California

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  4. 2 3
    Getting paid
    1
    Why
    eCommerce
    4
    Ways to make
    money
    Security
    Agenda

    ?
    Today

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  5. Why eCommerce
    SUBSCRIPTIONS CONTENT
    MOBILE SMALL IS BIG
    Products sold on a daily, weekly,
    monthly, quarterly basis are on the rise
    More people are using a device
    to browse and buy
    Vertical (North Face)
    vs. Horizontal (Amazon)
    Storytelling and unique voice/brand
    attracts audience and sales

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  6. 2
    Enhance Existing
    1
    Start a New Store
    Ways to Make Money

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  7. How to choose a
    payment method
    • STORE LOCATION
    • FREE VS. PREMIUM
    • SUPPORT FOR RECURRING PAYMENTS
    • COST
    • HOW MANY?
    • TYPE OF BUSINESS
    • ONSITE OR OFFSITE

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  8. Security
    WHAT
    Security Socket Layer (SSL)
    HOW
    Protects transfer of sensitive
    information between sites
    WHY
    Builds trust and creates safe
    shopping environment
    WHERE
    Let’s Encrypt at letsencrypt.org

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  9. Workshop
    SETUP SUBSCRIPTIONS BOOKINGS

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  10. Q & A

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  11. RESOURCES
    WooCommerce
    woocommerce.com
    docs.woocommerce.com
    Example: teabento.com, swellbottle.com
    Payment and Security
    SSL and HTTPS docs.woocommerce.com/document/premium-payment-gateway-extensions/docs.woocommerce.com/document/ssl-and-https
    Which Payment Option is Right for Me docs.woocommerce.com/document/premium-payment-gateway-extensions/
    WooCommerce Subscriptions
    woocommerce.com/products/woocommerce-subscriptions/
    Examples: joecoffeecompany.com and mysterychocolatebox.com
    Ideas: artoftea.com, trytheworld.com, imperfectproduce.com
    WooCommerce Bookings
    woocommerce.com/products/woocommerce-bookings/
    Example: iconcookeryschool.com.au

    Ideas: chocolala.ee, insidechicagowalkingtour.com

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  12. @katchristofer
    Kat
    Nomadic

    Maximizer
    California

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