Why eCommerce SUBSCRIPTIONS CONTENT MOBILE SMALL IS BIG Products sold on a daily, weekly, monthly, quarterly basis are on the rise More people are using a device to browse and buy Vertical (North Face) vs. Horizontal (Amazon) Storytelling and unique voice/brand attracts audience and sales
How to choose a payment method • STORE LOCATION • FREE VS. PREMIUM • SUPPORT FOR RECURRING PAYMENTS • COST • HOW MANY? • TYPE OF BUSINESS • ONSITE OR OFFSITE
Security WHAT Security Socket Layer (SSL) HOW Protects transfer of sensitive information between sites WHY Builds trust and creates safe shopping environment WHERE Let’s Encrypt at letsencrypt.org