Lessons Learned In Digital Strategy

J480/580 Strategic Social Media
February 2014

Transcript

1. L E S S O N S L E A R N E D L I F E O F A D I G I TA L S T R A T E G I S T …
2. A U D I T S
3. 1 . A U D I T S A R E I M P O R TA N T • Interpret a client’s request • Translate that into an actual business problem or opportunity • Consider all the ‘inputs’ • Confirm (or not) your instincts with data
4. 2 . A U D I T S TA K E T I M E • Spreadsheets are your friend • But data are confusing • Analysis and interpretation is your value add
5. 3 . U S E A L L T H E T O O L S ! • Native analytics • Third-party analytics tools • “Manual” data collection
6. Data Insights Actionable Recommendations
7. 4 . G O O D A U D I T S = G O O D P L A N S . ! G O O D P L A N S = G O O D S O C I A L M E D I A
8. C R E D I T U N I O N A U D I T F O R A
9. P L A N S
10. 1 . R E LY O N R E S E A R C H
11. 2 . B A L A N C E L O N G - T E R M & S H O R T- T E R M ! B A L A N C E “ M U N D A N E ” W I T H E X C I T I N G
12. 3 . M U S T B E M A N A G E A B L E & S U S TA I N A B L E