Lessons Learned In Digital Strategy

Transcript

1. L E S S O N S L E A

   R N E D L I F E O F A D I G I TA L S T R A T E G I S T …

2. A U D I T S

3. 1 . A U D I T S A R

   E I M P O R TA N T • Interpret a client’s request • Translate that into an actual business problem or opportunity • Consider all the ‘inputs’ • Confirm (or not) your instincts with data

4. 2 . A U D I T S TA K

   E T I M E • Spreadsheets are your friend • But data are confusing • Analysis and interpretation is your value add

5. 3 . U S E A L L T H

   E T O O L S ! • Native analytics • Third-party analytics tools • “Manual” data collection

6. Data Insights Actionable Recommendations

7. 4 . G O O D A U D I

   T S = G O O D P L A N S . ! G O O D P L A N S = G O O D S O C I A L M E D I A

8. C R E D I T U N I O

   N A U D I T F O R A

9. P L A N S

10. 1 . R E LY O N R E S

    E A R C H

11. 2 . B A L A N C E L

    O N G - T E R M & S H O R T- T E R M ! B A L A N C E “ M U N D A N E ” W I T H E X C I T I N G

12. 3 . M U S T B E M A

    N A G E A B L E & S U S TA I N A B L E
13. None