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Lessons Learned In Digital Strategy
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Kelli Matthews
April 03, 2014
Education
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Lessons Learned In Digital Strategy
J480/580 Strategic Social Media
February 2014
Kelli Matthews
April 03, 2014
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Transcript
L E S S O N S L E A
R N E D L I F E O F A D I G I TA L S T R A T E G I S T …
A U D I T S
1 . A U D I T S A R
E I M P O R TA N T • Interpret a client’s request • Translate that into an actual business problem or opportunity • Consider all the ‘inputs’ • Confirm (or not) your instincts with data
2 . A U D I T S TA K
E T I M E • Spreadsheets are your friend • But data are confusing • Analysis and interpretation is your value add
3 . U S E A L L T H
E T O O L S ! • Native analytics • Third-party analytics tools • “Manual” data collection
Data Insights Actionable Recommendations
4 . G O O D A U D I
T S = G O O D P L A N S . ! G O O D P L A N S = G O O D S O C I A L M E D I A
C R E D I T U N I O
N A U D I T F O R A
P L A N S
1 . R E LY O N R E S
E A R C H
2 . B A L A N C E L
O N G - T E R M & S H O R T- T E R M ! B A L A N C E “ M U N D A N E ” W I T H E X C I T I N G
3 . M U S T B E M A
N A G E A B L E & S U S TA I N A B L E
None