Lessons Learned In Digital Strategy

Lessons Learned In Digital Strategy

J480/580 Strategic Social Media
February 2014

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Kelli Matthews

April 03, 2014
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Transcript

  1. L E S S O N S L E A

    R N E D L I F E O F A D I G I TA L S T R A T E G I S T …
  2. A U D I T S

  3. 1 . A U D I T S A R

    E I M P O R TA N T • Interpret a client’s request • Translate that into an actual business problem or opportunity • Consider all the ‘inputs’ • Confirm (or not) your instincts with data
  4. 2 . A U D I T S TA K

    E T I M E • Spreadsheets are your friend • But data are confusing • Analysis and interpretation is your value add
  5. 3 . U S E A L L T H

    E T O O L S ! • Native analytics • Third-party analytics tools • “Manual” data collection
  6. Data Insights Actionable Recommendations

  7. 4 . G O O D A U D I

    T S = G O O D P L A N S . ! G O O D P L A N S = G O O D S O C I A L M E D I A
  8. C R E D I T U N I O

    N A U D I T F O R A
  9. P L A N S

  10. 1 . R E LY O N R E S

    E A R C H
  11. 2 . B A L A N C E L

    O N G - T E R M & S H O R T- T E R M ! B A L A N C E “ M U N D A N E ” W I T H E X C I T I N G
  12. 3 . M U S T B E M A

    N A G E A B L E & S U S TA I N A B L E
  13. None