Digital Dirt

May 16, 2022

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Digital Dirt

Kelli Matthews

May 16, 2022

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Transcript

Social Media & Personal Branding Kelli Matthews, School of Journalism
& Communication Twitter: @kmatthews IG: @kellimatthews
Is there a di ff erence between public & private
self when you’re online?
What you can control What you can’t control
What To Post? How do decide? you What’s “professional?”
Kicked off the Team
DeNie d $100K/Y r Job Sidelined
Epilogue
** ** Suspended
Dismissed
Suspended
None
None
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Making good choices…
Have a plan… …to build a “personal brand”
• A, B, C’s of Personal Branding • Authenticity •
Bio - Your “Front Door” • Consistency