2025 Programming Survey

Thank you for participating in our programming survey this year. Here are the results. Let us know if you have further input.

Transcript

1. KHMG PROGRAMMING SURVEY 2025
2. WHEN DO PEOPLE LISTEN? 2 61% 22% 4% 9% 4% I listen to Harvest Family Radio Daily Weekly Every Other Week Monthly Less Often
3. THESE ARE LOYAL LISTENERS 83% listen daily or weekly 3
4. HOW DO PEOPLE LISTEN? 4 78% 9% 9% 4% I usually listen to Harvest Family Radio On Guam at 88.1 FM Online via khmg.org Online via another streaming service Online via podcast download
5. THESE ARE RADIO LISTENERS 78% listen on Guam at 88.1 FM 5
6. WHAT ABOUT WEEKDAY LISTENING? 6 14% 18% 10% 23% 27% 8% Time of the day I listen on weekdays 5:00-7:00am 8:00-10:00am 11:00am-1:00pm 2:00-4:00pm 5:00-7:00pm 8:00-10:00pm
7. AFTERNOONS DOMINATE 50% listen between 2pm and 7pm weekdays 7
8. WHAT ABOUT WEEKEND LISTENING? 8 7% 18% 20% 23% 23% 7% 2% Time of the day I listen on weekends 5:00-7:00am 8:00-10:00am 11:00am-1:00pm 2:00-4:00pm 5:00-7:00pm 8:00-10:00pm 11:00pm-4:00am
9. AFTERNOONS AGAIN 46% listen between 2pm and 7pm weekends 9
10. WHAT ABOUT DRIVE TIME? 10 39% 17% 31% 4% 9% Style of programming I prefer while driving Music Teaching and preaching A combination of music and short features Music with a live announcer Other
11. MUSIC WITH A LITTLE TALK 70% prefer music or music and short features 11
12. DRIVE TIME FAVORITES? 12 17% 13% 9% 13% 22% 13% 13% Current program I prefer while driving Building Great Leaders Into His Likeness Living Redemptively Take Note Unshackled Wisdom for the Heart Other
13. DRAMA MAKES AN APPEARANCE 22% prefer Unshackled, Take Note gets 17% 13
14. WHAT ABOUT HOURLY NEWS? 14 52% 18% 17% 13% How important is the hourly news? Very important Somewhat important Neutral Not very important
15. NEWS STILL HAS A PLACE Over half find it “very important” 15
16. WHAT ABOUT HOURLY WEATHER? 16 13% 26% 22% 26% 13% How important is the hourly weather? Very important Somewhat important Neutral Not very important Unnecessary
17. WEATHER IS A MIXED BAG 61% find it neutral to unnecessary 17
18. WHICH WEEKDAY PROGRAMS? 18 13% 15% 15% 19% 15% 16% 7% Daily programs I hear on a regular basis Building Great Leaders Harvest Echoes Living Redemptively Take Note The Daily Platform Wisdom for the Heart None of these
19. LISTENERS PREFER VARIETY Take Note is the favorite with 19% Preaching programs score well too 19
20. WHICH WEEKEND PROGRAMS? 20 4% 15% 15% 34% 15% 8% 9% Weekend programs I hear on a regular basis Harvest Baptist Church Service Harvest Time Lamplighter Theatre Live ’til Five Science Scripture and Salvation Take Note Recap None of these
21. LTF WINS THE WEEKEND 34% hear Live ‘til Five regularly on weekends 21
22. ANY MORE THOUGHTS? Christopher Harper 671-300-5464 studio@khmg.org