AHC 2016 Keynote: Reaching Today's Youth by Meeting Them Where They Are

Transcript

1. SAM KILLERMANN REACHING TODAY’S YOUTH (BY MEETING THEM WHERE THEY ARE)
7. THREE APPROACHES
8. IF YOU BUILD IT, THEY WILL COME.
9. IF YOU BUILD IT FOR THEM, THEY WILL COME.
10. IF YOU BUILD IT WITH THEM, UTILIZING THEIR INPUT AND FEEDBACK, THEY MIGHT STAY.
12. GUIDING PRINCIPLES
14. WHERE ARE THEY?* *They, here, means young people, Gen Z and Millennial
15. ONLY 48% OF 13 -20 YEAR OLDS IDENTIFY AS “COMPLETELY STRAIGHT.” Report by J. Walter Thompson Innovation Group
16. 62% OF MILLENNIALS SAY TRANSGENDER FOLKS SHOULD BE ABLE TO USE THE BATHROOM CORRESPONDING WITH THEIR IDENTITY. Report by USA Today / Rock the Vote
17. ComScore’s 2015 US Mobile App Report
19. Defy Media’s Acumen Report: Constant Content
24. Role Models :)
26. THREE APPROACHES (REVISITED)
27. I’M DOING THIS FOR ME.
28. I’M DOING THIS FOR THEM.
29. WE’RE DOING THIS FOR US.
30. “IF YOU HAVE COME HERE TO HELP ME, YOU ARE WASTING YOUR TIME. BUT IF YOU HAVE COME BECAUSE YOUR LIBERATION IS BOUND UP WITH MINE, THEN LET US WORK TOGETHER.” - ABORIGINAL ACTIVISTS GROUP, QUEENSLAND, 1970S
31. SAY HI: sK@hues.xyz or fb/tw/insta/KILLERMANN BOOKS: GuideToGender.com & FacilitationMagic.com READ: www.ItsPronouncedMetrosexual.com ALL: www.hues.xyz (I’m Director of Creativity)