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AHC 2016 Keynote: Reaching Today's Youth by Meeting Them Where They Are
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Sam Killermann
October 06, 2016
Education
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AHC 2016 Keynote: Reaching Today's Youth by Meeting Them Where They Are
Sam Killermann
October 06, 2016
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Transcript
SAM KILLERMANN REACHING TODAY’S YOUTH (BY MEETING THEM WHERE THEY
ARE)
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THREE APPROACHES
IF YOU BUILD IT, THEY WILL COME.
IF YOU BUILD IT FOR THEM, THEY WILL COME.
IF YOU BUILD IT WITH THEM, UTILIZING THEIR INPUT AND
FEEDBACK, THEY MIGHT STAY.
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GUIDING PRINCIPLES
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WHERE ARE THEY?* *They, here, means young people, Gen Z
and Millennial
ONLY 48% OF 13 -20 YEAR OLDS IDENTIFY AS “COMPLETELY
STRAIGHT.” Report by J. Walter Thompson Innovation Group
62% OF MILLENNIALS SAY TRANSGENDER FOLKS SHOULD BE ABLE TO
USE THE BATHROOM CORRESPONDING WITH THEIR IDENTITY. Report by USA Today / Rock the Vote
ComScore’s 2015 US Mobile App Report
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Defy Media’s Acumen Report: Constant Content
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Role Models :)
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THREE APPROACHES (REVISITED)
I’M DOING THIS FOR ME.
I’M DOING THIS FOR THEM.
WE’RE DOING THIS FOR US.
“IF YOU HAVE COME HERE TO HELP ME, YOU ARE
WASTING YOUR TIME. BUT IF YOU HAVE COME BECAUSE YOUR LIBERATION IS BOUND UP WITH MINE, THEN LET US WORK TOGETHER.” - ABORIGINAL ACTIVISTS GROUP, QUEENSLAND, 1970S
SAY HI:
[email protected]
or fb/tw/insta/KILLERMANN BOOKS: GuideToGender.com & FacilitationMagic.com READ:
www.ItsPronouncedMetrosexual.com ALL: www.hues.xyz (I’m Director of Creativity)
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