J309 Week Two 2014

Transcript

1. Week Two J309 - 21110
2. Today’s Agenda ❖ Setting up FTP, uploading your page (20 min) ❖ News discussion (15 min) ❖ The New Media Landscape - 60 minutes ❖ Break - 10 minutes ❖ Tiers of Multimedia - 60 minutes Downloads: https://software.usc.edu/ | http://bit.ly/ftp-ascjweb
3. The last step to making your first site Downloads: https://software.usc.edu/ | http://bit.ly/ftp-ascjweb
4. Steps to upload...
5. Steps to upload... ❖ Step 1: Find your FTP username/password ‣ HOSTNAME: ascjweb.com User: 309-10-14@ascjweb.com Pass: Kh)zE=@Fkpa2 URL: http://309-10-14.ascjweb.com/files/ ❖ Step 2: Open FTP software (Fetch) ❖ Step3: Log onto the server ‣Upload your mynamepage.html file ‣Make sure it’s named something specific ❖ Check your work! ‣ Check links and fix funny characters. Or get graded down. :(
6. QUESTIONS? Downloads: https://software.usc.edu/ | http://bit.ly/ftp-ascjweb
7. QUESTIONS? Downloads: https://software.usc.edu/ | http://bit.ly/ftp-ascjweb
8. Media Evolution
9. What it was...
10. They had all of this
11. They had all of this ❖ The Machines
 > Printing press, TV camera, microphones, credentials/access ❖ The distribution
 > Delivery trucks, TV satellite, radio airwaves, scheduled shows ❖ The Power to Decide What Was Important
 > Newsroom editors, what makes A1, “more at 11” ❖ The Format
 > Controlled formats including inverted pyramids, writing to space, etc. ❖ The Money
 > Actually, pretty well ! Each staffer had one role in the “machine”
 Reporter, Editor, Photographer, Designer, Publisher

12. News
13. News
14. News
15. News
16. News
18. What it was...
21. DISCUSSION:
    What possibly could have gone wrong? What were the positives and negatives of each platform?
    ! > Print > TV > Radio > Photography
23. What it was... http://www.youtube.com/watch?v=5WCTn4FljUQ
24. Source: http://journalismthatmatters.org/
25. Now...
26. Now...
27. They have none of this.
28. They have none of this. ❖ The Machine
 > Your own site, blog, YouTube channel, podcast
29. They have none of this. ❖ The Machine
 > Your own site, blog, YouTube channel, podcast ❖ The Distribution
 > Twitter, RSS, Facebook, etc.
30. They have none of this. ❖ The Machine
 > Your own site, blog, YouTube channel, podcast ❖ The Distribution
 > Twitter, RSS, Facebook, etc. ❖ What to Talk About
 > On demand, links, wikis, who you friend/follow
31. They have none of this. ❖ The Machine
 > Your own site, blog, YouTube channel, podcast ❖ The Distribution
 > Twitter, RSS, Facebook, etc. ❖ What to Talk About
 > On demand, links, wikis, who you friend/follow ❖ What’s Important to You
 > Search engines, iGoogle, customized readers
32. They have none of this. ❖ The Machine
 > Your own site, blog, YouTube channel, podcast ❖ The Distribution
 > Twitter, RSS, Facebook, etc. ❖ What to Talk About
 > On demand, links, wikis, who you friend/follow ❖ What’s Important to You
 > Search engines, iGoogle, customized readers ❖ $$$$
33. They have none of this. ❖ The Machine
 > Your own site, blog, YouTube channel, podcast ❖ The Distribution
 > Twitter, RSS, Facebook, etc. ❖ What to Talk About
 > On demand, links, wikis, who you friend/follow ❖ What’s Important to You
 > Search engines, iGoogle, customized readers ❖ $$$$ You are everything. Or can be.

35. “Every time a new consumer is added to the 21st Century media landscape, a new producer is added as well. … It’s as if when you bought the book, they threw in a printing press for free.” ! -- Clay Shirky Author of Here Comes Everybody: The Power of Organizing Without Organizations
36. “The Minimum Viable Participant needs to be curious, industrious and knowledgeable about how the online world works. They need to be these things so they can take advantage of it, or hack it, to get stuff done. They need to learn how to learn, especially in our modern times with MOOCs and free lessons and tutorial videos absolutely flooding the internet.” -- Matt Waite
37. You’re the new leaders. How will you keep the evolution going? ! How will you tell stories differently? ! How will you uphold journalistic ethics? ! How will you respect the crowd? ! How will you edit.....yourself?
38. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps Source: Socialnomics
39. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps 38 yrs Source: Socialnomics
40. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps 38 yrs 14 yrs Source: Socialnomics
41. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps 38 yrs 14 yrs 4 yrs Source: Socialnomics
42. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps 38 yrs 14 yrs 4 yrs 3 yrs Source: Socialnomics
43. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps 38 yrs 14 yrs 4 yrs 3 yrs 100M users in less than 9 months Source: Socialnomics
44. Adoption rate Years it took to reach 50 million users Radio TV Internet iPod Facebook iPhone apps 38 yrs 14 yrs 4 yrs 3 yrs 100M users in less than 9 months downloads hit 1B in 9 months Source: Socialnomics
45. BREAK
46. Tiers of Multimedia Chet Rhodes, washingtonpost.com
47. Tier 1 ! > Quick, low production, deadline-driven elements that usually support a main story. ❖ CNN | Cellphone video of Virginia Tech shooting [backup] ❖ Seattle Times | Surveillance video ❖ BBC | Raw, aerial video showing scene after Haiti quake ❖ Eric Spiegelman | Time Lapse Test: Station Fire ❖ Photo galleries and PDF documents Examples
48. Tier 2 ! > Element that require moderate skill level. Can stand alone, but works better in a package. Takes more time to produce. Could be an anchor in a “Sunday package.” ❖ The Chauncey Bailey Project | Timeline ❖ Spokesman-Review | Hotel Workers ❖ Las Vegas Sun | Spin Around the Spin Room ❖ Chicago Tribune | Timelapse: 92 stories in 2 minutes ❖ Seattle Times | She'd crawl a mile for a world record ❖ NY Times | A Closer Look at the Inaugural Ceremony ❖ Seattle Times | Meet Mon Frere ❖ Wired | Satellite Photos of Haiti Before and After the Earthquake ❖ Google maps with a/v elements and searchable spreadsheets. Examples
49. Tier 3 ! > Advanced skill level requiring weeks, if not months, of prep work. Reserved for only special packages, usually saved for award winning stories. ❖ Las Vegas Sun | Quenching Las Vegas' Thirst ❖ Seattle Times | Olympic Sculpture Park ❖ Musarium: Ice Dreams ❖ Sacramento Bee | The Pineros: Men of the Pines ❖ El Nuevo Día | 24 horas en Centro Médico ❖ MSNBC | Rising from ruin ❖ Many more examples at interactivenarratives.org or see list Examples
50. What would your favorite site do... In an earthquake? If Madonna died? They shut down Santa Monica beach?
51. Find a multimedia package and review it using Jing or Skitch. No one can do the same... so pick one, put it in the comments and review! http://interactivenarratives.org/ NOTE: Be specific in your review. What tier is it? Why? What works? What doesn’t? What’s confusing? What would you change? What makes you click? How’s the writing? ASSIGNMENT: Site Review Deadline: Wednesday, Sept. 10 by Noon
52. This interactive course is at:
 http://bit.ly/w3html You have two weeks to complete this assignment. (But you did it already, right?) ASSIGNMENT: Complete HTML tutorial
53. Bring your own point-and-shoot camera or check one out of the Equipment Room. Bring a Digital Camera next week Don’t forget!