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Branding + Portfolios

E014f9fcb262d9ecb8f3df7972fe2a78?s=47 kimbui
November 13, 2014

Branding + Portfolios



November 13, 2014


  1. Today’s timeline ❖ Checking in on your finals… ❖ Discussion

    with Dale (20 min) ❖ Setting up your online brand (90 min) ❖ Next week’s class
  2. Discussion: Dale, all yours…

  3. But first, how are your final projects going?

  4. Setting up your
 online brand Domain, server, CMS and design

  5. But branding is about more than a site.

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  13. Be a brand. It’s not enough to be a byline

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  17. You need to be findable. Remember the footprint searches? Are

    you OK with an employers finding all that?
  18. What you [typically] need ❖ Domain name: The address to

    find your “stuff” ❖ Web host: The place that holds your “stuff” ❖ Content Management system: The tool that organizes your “stuff” ❖ Design/Theme: The branding/look/feel of your “stuff” Inventory check: What do you have? What do you want to do today?
  19. But there are options!

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  21. Own it yourself?

  22. Own it yourself? ❖ Domain name: namecheap.com ❖ Web host:

    dreamhost.com ❖ Content Management system: wordpress.org ❖ Design/Theme: Google “wordpress themes”
  23. Our Class Project Name http://storiesbetweenstops.ascjweb.org

  24. Final Package ❖700 words worth of story (whether in one

    piece or many) ❖ 2:00 Audio Slideshow (minimal narration, with humans & captions) ❖ Minimum one web element (offering 2- min experience) ❖ On the template base (break it, but keep the main parts in check) http://alongtheline.ascjweb.com/templates/ Final period schedule: Thursday Dec. 11, 11-1 p.m.
  25. ASSIGNMENT: Work on your finals! If you run into problems,

    or need to change focus, let me know. I’m here to help.
  26. Class from now on ❖ Nov 20: Data + Infographics

    ❖ Nov 27: Thanksgiving! ❖ Dec 4: Peer reviews+ lab for finals ❖ Final period: Dec 11, 11-1
  27. Our Area: Maravilla Station The rules NO friends, NO family,

    NO USC The beats Dale: Business Caroline: Community Service Katherine: Health Emily: Education Alex: Ethnic boundaries Margaret: Environment Tanya: Arts+education Madison: Immigration Max: Public Safety Kevin: Food