Turn ‘lightbulb moments’ into delightful products...

Can't code... but have an awesome idea? Or even if you can code... Learn how to take your big, gorgeous, fluffy idea and turn it into sharp, lean, actionable thinking in 60 minutes.

Kingdom Code is hosting the Ideation Meetup on Monday, 14th September, 7pm, at the wonderful Impact Hub in Piccadilly.

Whether you can code or you can't - come and learn from the best about 'design thinking' and ideation.

Workshop led by Ben Welby (http://bm.wel.by | @bmwelby)

Transcript

1. GDS Part 1, a bit of background
2. GDS @bmwelby A bit about me
3. GDS @bmwelby A bit about my employer
4. GDS @bmwelby Some things are more visible than others
5. GDS @bmwelby www.gov.uk/design-principles
6. GDS @bmwelby www.gov.uk/service-manual
7. GDS @bmwelby www.gov.uk/service-manual/digital-by-default
8. GDS @bmwelby But what’s delivered is largely down to our colleagues in government
9. GDS @bmwelby www.gov.uk/power-of-attorney
10. GDS @bmwelby www.gov.uk/carers-allowance
11. GDS @bmwelby www.gov.uk/register-to-vote
12. GDS @bmwelby www.gov.uk/renew-patent
13. GDS @bmwelby www.gov.uk/vehicle-tax
14. GDS @bmwelby www.gov.uk/view-driving-licence
15. GDS @bmwelby We have built some things ourselves
16. GDS @bmwelby www.gov.uk/digital-marketplace
17. GDS @bmwelby
18. GDS @bmwelby
19. GDS @bmwelby
20. GDS @bmwelby
21. GDS @bmwelby But we have a captive audience.
22. GDS @bmwelby We have no competitors.
23. GDS @bmwelby And our VC is Her Majesty’s Treasury
24. GDS @bmwelby So, does that make it easier to do this digital stuff?
25. GDS @bmwelby We’re building products that meet citizen needs
26. GDS @bmwelby And that’s about more than a bright idea or political ideology
27. GDS @bmwelby It’s about delighting citizens; not forcing you to make do.
28. GDS So how can we turn ‘lightbulb moments’ into delightful products? @bmwelby
29. What is the user need?
30. GDS Exercise 1 (7 minutes)
31. GDS @bmwelby In 60 seconds pitch your ‘big, gorgeous, fluffy idea’
32. GDS @bmwelby For the rest of the evening each group will focus on one of those ideas
33. GDS Part 2, discovery
34. GDS What are you planning to do? @bmwelby
35. GDS What problem does it solve? @bmwelby
36. GDS Who will it help? @bmwelby
37. GDS Exercise 2 (10 minutes)
38. GDS @bmwelby In your groups define:
 the what
 the problem the who
39. GDS @bmwelby As a…
 I need…
 so that...
40. GDS Part 3, validation
41. GDS So have we got our user needs? @bmwelby
42. GDS Not quite... @bmwelby
43. GDS @bmwelby Right now you’ve got a reckon
44. GDS And that’s a dangerous place to be @bmwelby
45. GDS The reckon might be right but you need to validate it @bmwelby
46. GDS @bmwelby “Great designers don’t fall in love with their solutions. Great designers fall in love with the problem.” Jared Spool (@jmspool)
47. GDS And you do that by falling in love with your users @bmwelby
48. User research is crucial
49. GDS Exercise 3 (5 minutes)
50. GDS What’s going to go into your research? @bmwelby
51. GDS Part 4, maps, measurements and boundaries
52. GDS Maps @bmwelby
53. GDS Customer Journey Mapping @bmwelby
54. GDS @bmwelby A graph showing the user’s journey by capturing the different elements involved in meeting the need
55. car engine fails find 0% finance finance was too good to be true negotiate a better deal complete paperwork purchase car go for first drive research new car
56. GDS @bmwelby You don’t need to build anything to map user journeys
57. GDS @bmwelby Research will identify the steps in the journey
58. Build services, not websites
59. GDS Measurements @bmwelby
60. GDS How will you know that what you've done is working? @bmwelby
61. GDS What will you use to measure your impact on society or the market you're targeting? @bmwelby
62. GDS @bmwelby How will you measure the product you end up with so that you keep making it better?
63. GDS @bmwelby You can’t measure everything
64. GDS @bmwelby Whatever you measure and whatever you report needs to be actionable
65. GDS @bmwelby Avoid vanity numbers
66. Know your ‘one metric that matters’
67. GDS Boundaries @bmwelby
68. GDS Are there any legal restrictions? @bmwelby
69. GDS What are your practical limitations? @bmwelby
70. GDS What is out of scope? @bmwelby
71. Do less
72. GDS Exercise 4 (15 minutes)
73. GDS In your groups propose the mapping, measuring and the boundaries for your idea @bmwelby
74. GDS You can either all do it together or individuals can each take a different part. @bmwelby
75. GDS Exercise 5 (2 minutes per team)
76. Pitch us your idea
77. GDS @bmwelby My two favourite talks from Mind the Product 2015: @jmspool on the Kano model @NatalieNahai on the psychology of persuasive product design