I was going through bluenile.com and found the site has hit by google algorithms multiple times in 2019-2020 and was not showing any signs of recovering. so I created this deck to solve SEO issues that bluenile is facing. there are some basic issues and some are very serious, site actually hit by site diversity update due to keyword cannibalization issues. I think this slide of mine will definitely help bluenile.com and people who want to do an SEO audit for the same segment.