Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Scrivere per il web

Daniela Costantini
June 11, 2012
Education
1
910

Scrivere per il web

Regole base per scrivere sul web in maniera chiara, semplice, efficace.
Corso per pubblicatori Intranet | Giugno 2012

Daniela Costantini

June 11, 2012
Tweet

More Decks by Daniela Costantini

See All by Daniela Costantini
Workshop | VII Summit Italiano di Architettura dell’Informazione
lallodola
0
130
MilanUXBookClub
lallodola
0
40
Quali leve per convincere gli *zombies*?
lallodola
0
49

Other Decks in Education

See All in Education
1127
cbtlibrary
0
170
Image compression
hachama
0
240
オープンソース防災教育ARアプリの開発と地域防災での活用
nro2daisuke
0
210
Unraveling JavaScript Prototypes
debug_mode
0
120
Introduction - Lecture 1 - Web Technologies (1019888BNR)
signer
PRO
0
4.9k
HTML5 and the Open Web Platform - Lecture 3 - Web Technologies (1019888BNR)
signer
PRO
1
2.6k
Informasi Program Coding Camp 2025 powered by DBS Foundation
codingcamp2025
0
120
ヘイトスピーチがある世界のコミュニケーション
ktanishima
0
440
認知情報科学科_キャリアデザイン_大学院の紹介
yuyakurodou
0
140
脳卒中になってしまった　さあ、どうする
japanstrokeassociation
0
1.2k
Da Necessidade da Devoção à Virgem Santíssima
cm_manaus
0
100
情報処理工学問題集 /infoeng_practices
kfujita
0
160

Featured

See All Featured
Building an army of robots
kneath
302
44k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Designing on Purpose - Digital PM Summit 2013
jponch
116
7k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
1
110
Adopting Sorbet at Scale
ufuk
73
9.1k
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
How to Think Like a Performance Engineer
csswizardry
22
1.2k
Stop Working from a Prison Cell
hatefulcrawdad
267
20k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
191
16k
Unsuck your backbone
ammeep
669
57k
Documentation Writing (for coders)
carmenintech
67
4.5k
The Pragmatic Product Professional
lauravandoore
32
6.3k

Transcript

  1. LA COMUNICAZIONE EFFICACE SCRIVERE PER IL WEB LA INTRANET EB'MJDLS

    c5IPNBT)BXL

  2. 4$3*7&3&1&3*-8&# 01&3-"*/53"/&5  « %*7&340 $)&4$3*7&3& 1&3-"$"35" Perché? EB'MJDLS c#SJBO"VFS

  3. LE PERSONE NON LEGGONO: SCANSIONANO

  4. 'POUF/JFMTFO/PSNBO(SPVQTVTBCJMJUZTUVEJFT

  5. PRINCIPALI Motivi 1. Difficoltà di lettura a schermo 2. Mancanza

    di tempo 3. Overload di informazioni

  6. E quindi? ecco Qualche regola da seguire [se vogliamo essere

    letti] EB'MJDLS c5SFCFDDB

  7. 1. Suddividere il testo in paragrafi -BQSPDFEVSBQFSEFQPTJUBSFVOBQSJWBUJWBJOEVTUSJBMFB UJUPMBSJUÁ EFM1PMJUFDOJDPEJ.JMBOPQSFWFEFVOBQSJNB GBTFEJWBMVUB[JPOFEFJSFRVJTJUJEFMUSPWBUPQSPQPTUPF

    VOBTFDPOEBGBTFEJWBMVUB[JPOFEBQBSUFEFMM"UFOFPJO DBTPUBMJ SFRVJTJUJTJBOPTPEEJTGBUUJ1FSQPUFSPUUFOFSFMF JOGPSNB[JPOJOFDFTTBSJFBRVFTUFWBMVUB[JPOJÈ TUBUP QSFEJTQPTUPVOEPDVNFOUPDIJBNBUP%JTDMPTVSF 'PSN DIFWVPMFFTTFSFVOPTUSVNFOUPVUJMFBMEPDFOUF BM SJDFSDBUPSFPBMMPTUVEFOUFDIFEFDJEBOPEJSJWPMHFSTJBM 4FSWJ[JP7BMPSJ[[B[JPOFEFMMB3JDFSDBEFM1PMJUFDOJDPEJ .JMBOPQFS UVUFMBSFVOBQSPQSJBJOWFO[JPOF PMUSFDIF VOPTUSVNFOUPOFDFTTBSJPQFSBUUJWBSFMBQSPDFEVSB-P TDPQPÈ RVFMMPEJSBDDPHMJFSFJOQPDIFQBHJOFUVUUFMF JOGPSNB[JPOJOFDFTTBSJFQFS DBQJSFHMJFMFNFOUJ DBSBUUFSJTUJDJEJVOBJOWFO[JPOFPEJVOQSPHFUUPFDPNF TPUUPNFUUFSFVOBQSPQPTUBBM1PMJUFDOJDPEJ.JMBOP -BQSPDFEVSBQFSEFQPTJUBSFVOBQSJWBUJWBJOEVTUSJBMFB UJUPMBSJUÁ EFM1PMJUFDOJDPEJ.JMBOPQSFWFEFVOBQSJNB GBTFEJWBMVUB[JPOFEFJSFRVJTJUJEFMUSPWBUPQSPQPTUPF VOBTFDPOEBGBTFEJWBMVUB[JPOFEBQBSUFEFMM"UFOFPJO DBTPUBMJ SFRVJTJUJTJBOPTPEEJTGBUUJ 1FSQPUFSPUUFOFSFMFJOGPSNB[JPOJOFDFTTBSJFBRVFTUF WBMVUB[JPOJÈ TUBUPQSFEJTQPTUPVOEPDVNFOUP DIJBNBUP%JTDMPTVSF 'PSN DIFWVPMFFTTFSFVOP TUSVNFOUPVUJMFBMEPDFOUF BMSJDFSDBUPSFPBMMPTUVEFOUF DIFEFDJEBOPEJSJWPMHFSTJBM4FSWJ[JP7BMPSJ[[B[JPOFEFMMB 3JDFSDBEFM1PMJUFDOJDPEJ.JMBOPQFS UVUFMBSFVOB QSPQSJBJOWFO[JPOF PMUSFDIFVOPTUSVNFOUPOFDFTTBSJP QFSBUUJWBSFMBQSPDFEVSB -PTDPQPÈ RVFMMPEJSBDDPHMJFSFJOQPDIFQBHJOFUVUUFMF JOGPSNB[JPOJOFDFTTBSJFQFS DBQJSFHMJFMFNFOUJ DBSBUUFSJTUJDJEJVOBJOWFO[JPOFPEJVOQSPHFUUPFDPNF TPUUPNFUUFSFVOBQSPQPTUBBM1PMJUFDOJDPEJ.JMBOP

  8. 2. Assegnare un titolo [e sottotitoli] per ogni unità di

    testo -FMFODPDPNQSFOEF"SFF 4FSWJ[J %JQBSUJNFOUJ 4DVPMF F0SHBOJEJHPWFSOP 0HOJTJOHPMBTDIFEBOFJOEJDBTJOUFUJDBNFOUFJ QSJODJQBMJTFSWJ[JFPBUUJWJUÁ FSJQPSUBMFMFODPEFMMF QFSTPOFDIFWJBGGFSJTDPOP-BSJDFSDBQVÒFTTFSFGJMUSBUB QFSUJQPMPHJBEJPSHBOPPEJTUSVUUVSB /FMMBTF[JPOFTPOPDPOUFOVUFMFEFTDSJ[JPOJEJBMDVOF QSPDFEVSFBNNJOJTUSBUJWFEFMM"UFOFP /FMMBTJOHPMBTDIFEBEFMMBUUJWJUÁ TJUSPWBOPJOPMUSF MJOEJDB[JPOFEFMMBQFSTPOBFEFMMVGGJDJPDIFTFOF PDDVQB JOTJFNFBEBMDVOJEPDVNFOUJSJMFWBOUJQFS RVFMMBUUJWJUÁ -BTF[JPOFDPOUJFOFEPDVNFOUJVUJMJQVCCMJDBUJEBMMF TUSVUUVSFEFMM"UFOFP Com’è organizzato 4USVUUVSFF0SHBOJ -FMFODPDPNQSFOEF"SFF 4FSWJ[J %JQBSUJNFOUJ 4DVPMF F0SHBOJEJHPWFSOP 0HOJTJOHPMBTDIFEBOFJOEJDBTJOUFUJDBNFOUFJ QSJODJQBMJTFSWJ[JFPBUUJWJUÁ FSJQPSUBMFMFODPEFMMF QFSTPOFDIFWJBGGFSJTDPOP-BSJDFSDBQVÒFTTFSFGJMUSBUB QFSUJQPMPHJBEJPSHBOPPEJTUSVUUVSB $PNFGBSFQFS /FMMBTF[JPOFTPOPDPOUFOVUFMFEFTDSJ[JPOJEJBMDVOF QSPDFEVSFBNNJOJTUSBUJWFEFMM"UFOFP /FMMBTJOHPMBTDIFEBEFMMBUUJWJUÁ TJUSPWBOPJOPMUSF MJOEJDB[JPOFEFMMBQFSTPOBFEFMMVGGJDJPDIFTFOF PDDVQB JOTJFNFBEBMDVOJEPDVNFOUJSJMFWBOUJQFS RVFMMBUUJWJUÁ %PDVNFOUB[JPOF -BTF[JPOFDPOUJFOFEPDVNFOUJVUJMJQVCCMJDBUJEBMMF TUSVUUVSFEFMM"UFOFP

  9. 3. Evidenziare le parole chiave -BQSPDFEVSBQFSEFQPTJUBSFVOBQSJWBUJWBJOEVTUSJBMFB UJUPMBSJUÁ EFM1PMJUFDOJDPEJ.JMBOPQSFWFEFVOBQSJNB GBTFEJWBMVUB[JPOFEFJSFRVJTJUJEFMUSPWBUPQSPQPTUPF VOBTFDPOEBGBTFEJWBMVUB[JPOFEBQBSUFEFMM"UFOFPJO

    DBTPUBMJ SFRVJTJUJTJBOPTPEEJTGBUUJ1FSQPUFSPUUFOFSFMF JOGPSNB[JPOJOFDFTTBSJFBRVFTUFWBMVUB[JPOJÈ TUBUP QSFEJTQPTUPVOEPDVNFOUPDIJBNBUP%JTDMPTVSF 'PSN DIFWVPMFFTTFSFVOPTUSVNFOUPVUJMFBMEPDFOUF BM SJDFSDBUPSFPBMMPTUVEFOUFDIFEFDJEBOPEJSJWPMHFSTJBM 4FSWJ[JP7BMPSJ[[B[JPOFEFMMB3JDFSDBEFM1PMJUFDOJDPEJ .JMBOPQFS UVUFMBSFVOBQSPQSJBJOWFO[JPOF PMUSFDIF VOPTUSVNFOUPOFDFTTBSJPQFSBUUJWBSFMBQSPDFEVSB-P TDPQPÈ RVFMMPEJSBDDPHMJFSFJOQPDIFQBHJOFUVUUFMF JOGPSNB[JPOJOFDFTTBSJFQFS DBQJSFHMJFMFNFOUJ DBSBUUFSJTUJDJEJVOBJOWFO[JPOFPEJVOQSPHFUUPFDPNF TPUUPNFUUFSFVOBQSPQPTUBBM1PMJUFDOJDPEJ.JMBOP procedure -BQSPDFEVSB QFSEFQPTJUBSFVOBQSJWBUJWBJOEVTUSJBMFB UJUPMBSJUÁ EFM1PMJUFDOJDPEJ.JMBOPQSFWFEFVOBQSJNB GBTFEJWBMVUB[JPOFEFJSFRVJTJUJEFMUSPWBUPQSPQPTUPF VOBTFDPOEBGBTF EJWBMVUB[JPOFEBQBSUFEFMM"UFOFPJO DBTPUBMJ SFRVJTJUJTJBOPTPEEJTGBUUJ 1FSQPUFSPUUFOFSFMFJOGPSNB[JPOJOFDFTTBSJFBRVFTUF WBMVUB[JPOJÈ TUBUPQSFEJTQPTUPVOEPDVNFOUPDIJBNBUP %JTDMPTVSF 'PSN DIFWVPMFFTTFSFVOPTUSVNFOUPVUJMF BMEPDFOUF BMSJDFSDBUPSFPBMMPTUVEFOUFDIFEFDJEBOPEJ SJWPMHFSTJBM4FSWJ[JP7BMPSJ[[B[JPOFEFMMB3JDFSDBEFM 1PMJUFDOJDPEJ.JMBOPQFS UVUFMBSFVOBQSPQSJB JOWFO[JPOF PMUSFDIFVOP TUSVNFOUPOFDFTTBSJPQFS BUUJWBSFMBQSPDFEVSB -PTDPQP È RVFMMPEJSBDDPHMJFSFJOQPDIFQBHJOFUVUUF MFJOGPSNB[JPOJOFDFTTBSJFQFS DBQJSFHMJFMFNFOUJ DBSBUUFSJTUJDJEJVOBJOWFO[JPOF PEJVOQSPHFUUP FDPNF TPUUPNFUUFSFVOBQSPQPTUBBM1PMJUFDOJDPEJ.JMBOP

  10. 4. Ricorrere ad elenchi per le liste 6OOVPWPTUSVNFOUP -BOVPWB*OUSBOFUÈ TUBUBQSPHFUUBUBFTWJMVQQBUB

    DPNF TUSVNFOUPEJMBWPSP QFSMBDPOEJWJTJPOFFMB EJGGVTJPOFEFMMFJOGPSNB[JPOJBMMJOUFSOPEFMM"UFOFP QFS DSFBSFSFMB[JPOJFQFSEBSFTQB[JPFWJTJCJMJUÁ BUFNJ SJMFWBOUJQFSMBWJUBMBWPSBUJWBFEJDPNVOJUÁ *QSJODJQJBDVJTJJTQJSBTPOPMBDFOUSBMJUÁ EFMMB QFSTPOB F EFMMFTVFBUUJWJUÁ MB DPOEJWJTJPOF EJJOGPSNB[JPOJ  QSPDFEVSFFEPDVNFOUJ MB EJOBNJDJUÁ EJTUSVUUVSBF DPOUFOVUJ Un nuovo strumento -BOVPWB*OUSBOFUÈ TUBUBQSPHFUUBUBFTWJMVQQBUB DPNF TUSVNFOUPEJMBWPSP QFSMBDPOEJWJTJPOFFMB EJGGVTJPOFEFMMFJOGPSNB[JPOJBMMJOUFSOPEFMM"UFOFP *QSJODJQJBDVJTJJTQJSBTPOP • MBDFOUSBMJUÁ EFMMB QFSTPOB FEFMMFTVFBUUJWJUÁ • MB DPOEJWJTJPOF EJJOGPSNB[JPOJ QSPDFEVSFF EPDVNFOUJ  • MB EJOBNJDJUÁ EJTUSVUUVSBFDPOUFOVUJ

  11. Conclusione Maggiori dettagli 5. Ordine piramide invertita EB'MJDLS c.Z#VMMEPH

  12. Una regola su tutte: Omettere le parole inutili EB'MJDLS c1JOL4IFSCFU

  13. “Sbarazzati di metà delle parole di ogni pagina, e poi

    sbarazzati della metà di quello che resta.”

  14. Usabilità delle parole Come sinonimo di Semplicità Cortesia e gentilezza

    Verso gli altri, i nostri lettori. EB'MJDLS c-JMB#SBHB

  15. “svecchiamoci” Burocratese BODPSBVTBUP OFMMFQVCCMJDIF BNNJOJTUSB[JPOJ */"%"550 BDPNVOJDBSFDPOFGGJDBDJB Plain language -JOHVBHHJP

    TFNQMJDFFDIJBSP x

  16. Plain language 'POUFQMBJOMBOHVBHFBVTUSBMJBDPN

  17. come scrivere per il lettore medio, mettendosi nei suoi panni

    (user’s shoes) Utilizziamo il "tu" utilizziamo la forma attiva utilizziamo frasi brevi e pochi incisi (un concetto per frase) utilizziamo il tempo più semplice possibile, il presente Omettere le parole in eccesso Usiamo parole concrete, familiari (non astratte) Usiamo parole semplici, evitando quelle più complesse Evitiamo inglesismi immotivati (matchare, bypassare, forwardare…)

  18. Qualche esempio EFWFBO[JDIÉ È GBUUPPCCMJHP USPWBSFBO[JDIÉ SFQFSJSF UFNQJ TDBEFO[FBO[JDIÉ UFNQJTUJDB

    QSPCMFNJBO[JDIÉ QSPCMFNBUJDIF BOEBSFBO[JDIÉ SFDBSTJ SJHVBSEBOUF SFMBUJWPBBO[JDIÉ BGGFSFOUF BMOFMNPNFOUPBO[JDIÉ BMM`BUUP BODIF JOPMUSFBO[JDIÉ BMUSFTÌ BHHJVOHFSF JOUSPEVSSF JOTFSJSFBO[JDIÉ BQQPSUBSF BUUVBMFBO[JDIÉ WJHFOUF TFBO[JDIÉ RVBMPSB …

  19. Un aiuto: gulpease Indice di leggibilità (sotto la soglia del

    valore 40, i testi sono difficili da leggere per tutti ) IUUQYPPNFSWJSHJMJPJUSPCFSUPSJDDJWBSJBCJMJBMFBUPSJFFTQFSJNFOUJMFHHJCJMJUBIUN

  20. Norme redazionali Le abbreviazioni gli allegati I link Gli Stili

    del carattere EB'MJDLS c0XMZ

  21. Norme redazionali: le abbreviazioni Evitare le abbreviazioni immotivate l*OHz QFSJOHFHOFSJB

    lBEFTz QFSBEFTFNQJP Sciogliere gli acronimi BMNFOPBMMBQSJNBPDDPSSFO[BEFMMBQBHJOB Sigle e acronimi vanno resi BMUPCBTTPTFMFHHJCJMJDPNFQBSPMFBVUPOPNF 'JBU UVUUPNBJVTDPMPTFMFHHJCJMJVOBMFUUFSBQFSWPMUB $'6

  22. Norme redazionali: gli allegati Titolo dell’allegato EBSFTFNQSFVOUJUPMPDPNQSFOTJCJMFBMM`BMMFHBUP OFMUJUPMPTQFDJGJDBSFJONPEPDIJBSPMBOBUVSBEFMDPOUFOVUP l1SPHSBNNBEFMDPOWFHOPʜz Nome

    del file EFWFBWFSFVOBTVBMFHHJCJMJUÁ BVUPOPNB /0JOH@DJW@NJMFPQEG OPOVTBSFBDDFOUJ BQPTUSPGJ TFHOJEJBDSJUJDJWBSJʜ Peso del file JGJMFDBSJDBUJOPOEPWSFCCFSPTVQFSBSFJ.#

  23. Norme redazionali: i link I link sono l’anima del web

    anche nella intranet  Do your best and link the rest FWJUBSFSJEPOEBO[FFMJOLBSFBSJTPSTFJOUFSOFFTUFSOFOPOBQQFOB QPTTJCJMF Precisione e sintesi *MUFTUPEFMMJOL QBSUFWJTJCJMF EFWFFTQSJNFSFOFMNPEPQJØ QSFDJTPF TJOUFUJDPJMDPOUFOVUPPCJFUUJWP JMMFUUPSFEFWFTBQFSFQSJNB DPTBDPOUJFOFMBQBHJOBMJOLBUB FGGFUUP BOUJDJQP •$MJDDBRVJQFSNBHHJPSJJOGPSNB[JPOJOPOBCCBTUBO[BQSFDJTP •1FSNBHHJPSJJOGPSNB[JPOJÈ QPTTJCJMFDPOTVMUBSFJMCBOEPEFMDPODPSTPOPO BCCBTUBO[BTJOUFUJDP •1FSNBHHJPSJJOGPSNB[JPOJÈ QPTTJCJMFDPOTVMUBSFJMCBOEPEFMDPODPSTPPL

  24. Norme redazionali: gli stili del carattere Maiuscolo TJVTBQFSMFUUFSFJOJ[JBMJFBDSPOJNJ corsivo OPOTJVTBTVMXFC

    TPTUJUVJSFDPOHSBTTFUUP sottolineato 4JVTBTPMPQFSNBSDBSFJDPMMFHBNFOUJJQFSUFTUVBMJ MJOL

  25. Grazie per l’attenzione. Daniela Costantini http://bit.ly/webwriting_corsointranet EB'MJDLS c%BSXJO#FMM