Ethical Design

From a talk given at Over The Air in September 2015

Transcript

1. Laura Kalbag @laurakalbag @indie ETHICAL DESIGN
4. — Spotify Privacy Policy “we may collect information stored on your mobile device, such as contacts, photos, or media files
5. we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth) — Spotify Privacy Policy “
6. We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit). — Spotify Privacy Policy “
7. You may integrate your Spotify account with Third Party Applications. If you do, we may receive similar information related to your interactions with the Service on the Third Party Application — Spotify Privacy Policy “
8. WTF?!
9. — Spotify Privacy Policy “we may collect information stored on your mobile device, such as contacts, photos, or media files
10. we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth) — Spotify Privacy Policy “
11. We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit). — Spotify Privacy Policy “
12. are you working? what do your friends Like? are you moving? are you at the gym? do you have kids? are you at home? are you still? which song do you listen to when you’re at home? what did you take a photo of? what do you Like? where are you going? are you walking? are you sleeping? what’s your favourite band? are you Christian? what are you listening to? who are your friends? where have you been? are you running? are you trying to focus? are you having a party? is it romance time? are you in love? need a confidence boost?
14. Third parties: This is the arguably gross part, but it’s also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identified,” as opposed to specific personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “
15. Third parties: This is the arguably gross part, but it’s also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identified,” as opposed to specific personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “
18. Third parties: This is the arguably gross part, but it’s also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identified,” as opposed to specific personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “
19. it takes only a small named database for someone to pry the anonymity off a much larger anonymous database “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
20. Your data is very valuable
21. WELCOME TO THE WORLD OF THE DATA BROKER
22. “ “ LexisNexis helps uncover the information that commercial organizations, government agencies and nonprofits need to get a complete picture of individuals, businesses and assets…
23. “ “ Only Acxiom connects people across channels, time and name change at scale by linking our vast repository of offline data to the online environment
24. £$€
29. …?
34. Did any of you tell your friends on Facebook? Facebook has started showing me creepy funeral director ads… 12/08/2015 14:07
35. Not me! Jessica Kalbag Might just be coincidence… Hmm
36. sorry, that was me I think - I face booked Madds cos she’s in Australia now xxx Nini Ellis
45. My lovely dataset
47. “ When an individual applies for a loan, the lender examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
48. “ When an individual applies for a loan, the lender examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
51. If you are not paying for it, you're not the customer; you're the product being sold — (most often credited to) Chris Anderson “
54. What about our privacy?
57. — Edward Snowden, CITIZENFOUR “
58. people saying they don’t care about rights to privacy because they “have nothing to hide” are no different than people saying “I don't care about freedom of speech because I have nothing to say” — Edward Snowden, CITIZENFOUR “
60. How to spot a dodgy business model…
61. 1. FREE
62. 2.
63. 3. closed source
64. 4.
65. 4.
66. 4.
72. Why are we putting up with it?
73. PERFORMANCE
78. it’s your trackers! web performance, duh!
81. HELLO?
82. http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/
83. — Les Orchard, “The Verge’s web sucks” “ I feel like someone just set up the entire vendor hall from an awful tech conference in my living room. Seriously, could you folks just not pick one or two or ten? Did you hit every booth and say "Yeah, cool, sign us up!" I feel thoroughly spindled & folded & researched, here.
84. privacy what?
85. We flame each other for our framework and CMS choices, while we give up other people’s data in the blink of an eye
86. We flame each other for our framework and CMS choices, while we give up other people’s data in the blink of an eye
87. When designers ignore the effect their work has on the environment, they are at best negligible, at worst culpable. — Mike Monteiro “
89. CONTENT BLOCKERS
90. URLs
91. web fonts, analytics…
92. ads
101. putting control back into people’s hands
102. putting control back into people’s hands
103. We need to be responsible
104. we need to implement an ethical holistic approach to design
105. design without ethics is manipulation
106. physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11
107. functional reliable usable pleasurable Tuesday, December 13, 11
108. superficial design
109. decoration
110. decoration perpetuates the status quo; design alters it
112. private, secure, accessible and sustainable
113. private, secure, accessible and sustainable respects human rights
114. functional, convenient and reliable private, secure, accessible and sustainable respects human rights
115. functional, convenient and reliable private, secure, accessible and sustainable respects human rights respects human effort
116. functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort
117. functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort respects human experience
118. functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
119. functional, convenient and reliable private, secure, accessible and sustainable delightful does not respect human rights respects human effort respects human experience
120. private, secure, accessible and sustainable functional, convenient and reliable delightful does not respect human rights respects human effort respects human experience
121. does not respect human rights respects human effort respects human experience
122. What’s the alternative?
123. as users, how can we find and use services that won’t exploit our data?
124. as creators, how do we create alternatives?
127. Better (and realistic) business models
129. You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.
132. venture capital can’t produce sustainable businesses
134. venture capital + free services = sales of user data
137. We don’t need exit strategies
140. We can’t expect people to leave free services
141. functional, convenient and reliable private, secure, accessible and sustainable delightful
142. functional, convenient and reliable private, secure, accessible and sustainable delightful
143. The benefits of accessible design
144. what is accessibility? Beau Lebens, Flickr
145. accessibility is more than just wheelchairs and screen readers
146. accessibility is the degree to which a product is available to as many people as possible.
147. accessible design universal design inclusive design
149. temporary impairments benefit from universal design
150. environmental impairments benefit from universal design
151. design decisions made in the name of accessibility will largely benefit everyone
153. Diversity
154. diversity is the characteristics that make us up as individuals
155. these characteristics give us unique needs and unique outlooks
158. diversity is put off by elitism
160. the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience
161. diverse appeal will help spread tech beyond the “digital elite”
163. We need to acknowledge major weaknesses in the tech industry
165. privacy is a human right
166. we need to make a difference before it’s too late
167. free = paying with your data
168. • using terms that people understand • constructing coherent narratives • taking time to understand how the same problems impact other people
170. we need to wean people off the existing systems
172. Great user experience design is design as a holistic practice
174. design is every decision
175. why?
179. good user experience means designers must understand business, and business must understand design
184. we can’t build free technology while supporting exploitative tools
186. What we need to make good alternatives to today’s bad technology:
187. 1. SUSTAINABLE
188. 2. ACCESSIBLE
189. 3. DIVERSE
190. 4. DESIGN-LED
191. We’ve not got it just yet
192. It’s big, it’s scary and it’s definitely not going to be easy
194. https://ind.ie
195. https://ind.ie/fund
196. https://ind.ie/fund
197. https://soundcloud.com/bits-of-freedom/lescroissantsterribles? in=bits-of-freedom/sets/bbax-privacy-protest-songs “Sergey Says” by Les Croissants Terribles