Ethical Design

95b99419138620c939f1582fc0cd8b9b?s=47 Laura Kalbag
September 26, 2015

Ethical Design

From a talk given at Over The Air in September 2015

95b99419138620c939f1582fc0cd8b9b?s=128

Laura Kalbag

September 26, 2015
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Transcript

  1. Laura Kalbag @laurakalbag @indie ETHICAL DESIGN

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  4. — Spotify Privacy Policy “we may collect information stored on

    your mobile device, such as contacts, photos, or media files
  5. we may also collect information about your location based on,

    for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth) — Spotify Privacy Policy “
  6. We may also collect sensor data (e.g., data about the

    speed of your movements, such as whether you are running, walking, or in transit). — Spotify Privacy Policy “
  7. You may integrate your Spotify account with Third Party Applications.

    If you do, we may receive similar information related to your interactions with the Service on the Third Party Application — Spotify Privacy Policy “
  8. WTF?!

  9. — Spotify Privacy Policy “we may collect information stored on

    your mobile device, such as contacts, photos, or media files
  10. we may also collect information about your location based on,

    for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth) — Spotify Privacy Policy “
  11. We may also collect sensor data (e.g., data about the

    speed of your movements, such as whether you are running, walking, or in transit). — Spotify Privacy Policy “
  12. are you working? what do your friends Like? are you

    moving? are you at the gym? do you have kids? are you at home? are you still? which song do you listen to when you’re at home? what did you take a photo of? what do you Like? where are you going? are you walking? are you sleeping? what’s your favourite band? are you Christian? what are you listening to? who are your friends? where have you been? are you running? are you trying to focus? are you having a party? is it romance time? are you in love? need a confidence boost?
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  14. Third parties: This is the arguably gross part, but it’s

    also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identified,” as opposed to specific personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “
  15. Third parties: This is the arguably gross part, but it’s

    also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identified,” as opposed to specific personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “
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  18. Third parties: This is the arguably gross part, but it’s

    also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identified,” as opposed to specific personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “
  19. it takes only a small named database for someone to

    pry the anonymity off a much larger anonymous database “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
  20. Your data is very valuable

  21. WELCOME TO THE WORLD OF THE DATA BROKER

  22. “ “ LexisNexis helps uncover the information that commercial organizations,

    government agencies and nonprofits need to get a complete picture of individuals, businesses and assets…
  23. “ “ Only Acxiom connects people across channels, time and

    name change at scale by linking our vast repository of offline data to the online environment
  24. £$€

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  29. …?

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  34. Did any of you tell your friends on Facebook? Facebook

    has started showing me creepy funeral director ads… 12/08/2015 14:07
  35. Not me! Jessica Kalbag Might just be coincidence… Hmm

  36. sorry, that was me I think - I face booked

    Madds cos she’s in Australia now xxx Nini Ellis
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  45. My lovely dataset

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  47. “ When an individual applies for a loan, the lender

    examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
  48. “ When an individual applies for a loan, the lender

    examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
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  51. If you are not paying for it, you're not the

    customer; you're the product being sold — (most often credited to) Chris Anderson “
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  54. What about our privacy?

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  57. — Edward Snowden, CITIZENFOUR “

  58. people saying they don’t care about rights to privacy because

    they “have nothing to hide” are no different than people saying “I don't care about freedom of speech because I have nothing to say” — Edward Snowden, CITIZENFOUR “
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  60. How to spot a dodgy business model…

  61. 1. FREE

  62. 2.

  63. 3. closed source

  64. 4.

  65. 4.

  66. 4.

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  72. Why are we putting up with it?

  73. PERFORMANCE

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  78. it’s your trackers! web performance, duh!

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  81. HELLO?

  82. http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/

  83. — Les Orchard, “The Verge’s web sucks” “ I feel

    like someone just set up the entire vendor hall from an awful tech conference in my living room. Seriously, could you folks just not pick one or two or ten? Did you hit every booth and say "Yeah, cool, sign us up!" I feel thoroughly spindled & folded & researched, here.
  84. privacy what?

  85. We flame each other for our framework and CMS choices,

    while we give up other people’s data in the blink of an eye
  86. We flame each other for our framework and CMS choices,

    while we give up other people’s data in the blink of an eye
  87. When designers ignore the effect their work has on the

    environment, they are at best negligible, at worst culpable. — Mike Monteiro “
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  89. CONTENT BLOCKERS

  90. URLs

  91. web fonts, analytics…

  92. ads

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  101. putting control back into people’s hands

  102. putting control back into people’s hands

  103. We need to be responsible

  104. we need to implement an ethical holistic approach to design

  105. design without ethics is manipulation

  106. physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11

  107. functional reliable usable pleasurable Tuesday, December 13, 11

  108. superficial design

  109. decoration

  110. decoration perpetuates the status quo; design alters it

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  112. private, secure, accessible and sustainable

  113. private, secure, accessible and sustainable respects human rights

  114. functional, convenient and reliable private, secure, accessible and sustainable respects

    human rights
  115. functional, convenient and reliable private, secure, accessible and sustainable respects

    human rights respects human effort
  116. functional, convenient and reliable private, secure, accessible and sustainable delightful

    respects human rights respects human effort
  117. functional, convenient and reliable private, secure, accessible and sustainable delightful

    respects human rights respects human effort respects human experience
  118. functional, convenient and reliable private, secure, accessible and sustainable delightful

    respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
  119. functional, convenient and reliable private, secure, accessible and sustainable delightful

    does not respect human rights respects human effort respects human experience
  120. private, secure, accessible and sustainable functional, convenient and reliable delightful

    does not respect human rights respects human effort respects human experience
  121. does not respect human rights respects human effort respects human

    experience
  122. What’s the alternative?

  123. as users, how can we find and use services that

    won’t exploit our data?
  124. as creators, how do we create alternatives?

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  127. Better (and realistic) business models

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  129. You give me a product, I pay you for that

    product. You provide me with a service, I pay you for that service.
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  132. venture capital can’t produce sustainable businesses

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  134. venture capital + free services = sales of user data

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  137. We don’t need exit strategies

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  140. We can’t expect people to leave free services

  141. functional, convenient and reliable private, secure, accessible and sustainable delightful

  142. functional, convenient and reliable private, secure, accessible and sustainable delightful

  143. The benefits of accessible design

  144. what is accessibility? Beau Lebens, Flickr

  145. accessibility is more than just wheelchairs and screen readers

  146. accessibility is the degree to which a product is available

    to as many people as possible.
  147. accessible design universal design inclusive design

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  149. temporary impairments benefit from universal design

  150. environmental impairments benefit from universal design

  151. design decisions made in the name of accessibility will largely

    benefit everyone
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  153. Diversity

  154. diversity is the characteristics that make us up as individuals

  155. these characteristics give us unique needs and unique outlooks

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  158. diversity is put off by elitism

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  160. the more diverse a team, the more likely their product

    is to solve and serve the problems of a diverse audience
  161. diverse appeal will help spread tech beyond the “digital elite”

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  163. We need to acknowledge major weaknesses in the tech industry

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  165. privacy is a human right

  166. we need to make a difference before it’s too late

  167. free = paying with your data

  168. • using terms that people understand • constructing coherent narratives

    • taking time to understand how the same problems impact other people
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  170. we need to wean people off the existing systems

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  172. Great user experience design is design as a holistic practice

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  174. design is every decision

  175. why?

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  179. good user experience means designers must understand business, and business

    must understand design
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  184. we can’t build free technology while supporting exploitative tools

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  186. What we need to make good alternatives to today’s bad

    technology:
  187. 1. SUSTAINABLE

  188. 2. ACCESSIBLE

  189. 3. DIVERSE

  190. 4. DESIGN-LED

  191. We’ve not got it just yet

  192. It’s big, it’s scary and it’s definitely not going to

    be easy
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  194. https://ind.ie

  195. https://ind.ie/fund

  196. https://ind.ie/fund

  197. https://soundcloud.com/bits-of-freedom/lescroissantsterribles? in=bits-of-freedom/sets/bbax-privacy-protest-songs “Sergey Says” by Les Croissants Terribles