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Ethical Design

Laura Kalbag
September 26, 2015

Ethical Design

From a talk given at Over The Air in September 2015

Laura Kalbag

September 26, 2015
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  1. Laura Kalbag
    @laurakalbag @indie
    ETHICAL DESIGN

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  4. — Spotify Privacy Policy
    “we may collect information stored on
    your mobile device, such as contacts,
    photos, or media files

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  5. we may also collect information about
    your location based on, for example, your
    phone’s GPS location or other forms of
    locating mobile devices (e.g., Bluetooth)
    — Spotify Privacy Policy

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  6. We may also collect sensor data
    (e.g., data about the speed of your
    movements, such as whether you are
    running, walking, or in transit).
    — Spotify Privacy Policy

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  7. You may integrate your Spotify account
    with Third Party Applications. If you do, we
    may receive similar information related to
    your interactions with the Service on the
    Third Party Application
    — Spotify Privacy Policy

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  8. WTF?!

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  9. — Spotify Privacy Policy
    “we may collect information stored on
    your mobile device, such as contacts,
    photos, or media files

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  10. we may also collect information about
    your location based on, for example, your
    phone’s GPS location or other forms of
    locating mobile devices (e.g., Bluetooth)
    — Spotify Privacy Policy

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  11. We may also collect sensor data
    (e.g., data about the speed of your
    movements, such as whether you are
    running, walking, or in transit).
    — Spotify Privacy Policy

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  12. are you working?
    what do your friends Like?
    are you moving?
    are you at the gym?
    do you have kids?
    are you at home?
    are you still?
    which song do you listen to when you’re at home?
    what did you take a photo of?
    what do you Like?
    where are you going?
    are you walking?
    are you sleeping?
    what’s your favourite band?
    are you Christian?
    what are you listening to?
    who are your friends?
    where have you been?
    are you running?
    are you trying to focus?
    are you having a party?
    is it romance time?
    are you in love? need a confidence boost?

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  14. Third parties: This is the arguably gross part, but
    it’s also not new or unique. Advertising is a part of
    staying in business, and Spotify shares data (which
    it says is “de-identified,” as opposed to specific
    personal information) with “partners who help
    [them] with marketing and advertising efforts.”
    — “Spotify Clears Up Its Controversial Privacy Policy”
    http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/

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  15. Third parties: This is the arguably gross part, but
    it’s also not new or unique. Advertising is a part of
    staying in business, and Spotify shares data (which
    it says is “de-identified,” as opposed to specific
    personal information) with “partners who help
    [them] with marketing and advertising efforts.”
    — “Spotify Clears Up Its Controversial Privacy Policy”
    http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/

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  18. Third parties: This is the arguably gross part, but
    it’s also not new or unique. Advertising is a part of
    staying in business, and Spotify shares data (which
    it says is “de-identified,” as opposed to specific
    personal information) with “partners who help
    [them] with marketing and advertising efforts.”
    — “Spotify Clears Up Its Controversial Privacy Policy”
    http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/

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  19. it takes only a small named database for
    someone to pry the anonymity off a much
    larger anonymous database

    — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier
    http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213

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  20. Your data is very valuable

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  21. WELCOME TO THE
    WORLD OF THE
    DATA BROKER

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  22. LexisNexis helps uncover the information that
    commercial organizations, government agencies
    and nonprofits need to get a complete picture
    of individuals, businesses and assets…

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  23. Only Acxiom connects people across channels,
    time and name change at scale by linking our vast
    repository of offline data to the online environment

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  24. £$€

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  29. …?

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  34. Did any of you tell your friends on Facebook?
    Facebook has started showing me creepy
    funeral director ads…
    12/08/2015 14:07

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  35. Not me!
    Jessica Kalbag
    Might just be coincidence… Hmm

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  36. sorry, that was me I think - I face
    booked Madds cos she’s in
    Australia now xxx
    Nini Ellis

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  45. My lovely dataset

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  47. When an individual applies for a loan, the lender examines the
    credit ratings of members of the individual’s social network
    who are connected to the individual through authorized
    nodes. If the average credit rating of these members is at least
    a minimum credit score, the lender continues to process the
    loan application. Otherwise, the loan application is rejected.

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  48. When an individual applies for a loan, the lender examines the
    credit ratings of members of the individual’s social network
    who are connected to the individual through authorized
    nodes. If the average credit rating of these members is at least
    a minimum credit score, the lender continues to process the
    loan application. Otherwise, the loan application is rejected.

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  51. If you are not paying for it, you're
    not the customer; you're the
    product being sold
    — (most often credited to) Chris Anderson

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  54. What about our privacy?

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  57. — Edward Snowden, CITIZENFOUR

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  58. people saying they don’t care about rights
    to privacy because they “have nothing to
    hide” are no different than people saying
    “I don't care about freedom of speech
    because I have nothing to say”
    — Edward Snowden, CITIZENFOUR

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  60. How to spot a dodgy
    business model…

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  61. 1.
    FREE

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  62. 2.

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  63. 3.
    closed source

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  64. 4.

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  65. 4.

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  66. 4.

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  72. Why are we
    putting up with it?

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  73. PERFORMANCE

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  78. it’s your trackers!
    web performance, duh!

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  81. HELLO?

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  82. http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/

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  83. — Les Orchard, “The Verge’s web sucks”

    I feel like someone just set up the entire vendor hall from
    an awful tech conference in my living room. Seriously,
    could you folks just not pick one or two or ten? Did you
    hit every booth and say "Yeah, cool, sign us up!" I feel
    thoroughly spindled & folded & researched, here.

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  84. privacy what?

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  85. We flame each other for our
    framework and CMS choices,
    while we give up other people’s
    data in the blink of an eye

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  86. We flame each other for our
    framework and CMS choices,
    while we give up other people’s
    data in the blink of an eye

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  87. When designers ignore the effect their work has
    on the environment, they are at best negligible,
    at worst culpable.
    — Mike Monteiro

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  89. CONTENT BLOCKERS

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  90. URLs

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  91. web fonts, analytics…

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  92. ads

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  101. putting control back into people’s hands

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  102. putting control back into people’s hands

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  103. We need to be responsible

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  104. we need to implement an
    ethical holistic approach to design

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  105. design without ethics is
    manipulation

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  106. physiological
    safety
    love/belonging
    esteem
    self-
    actualization
    Tuesday, December 13, 11

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  107. functional
    reliable
    usable
    pleasurable
    Tuesday, December 13, 11

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  108. superficial design

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  109. decoration

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  110. decoration perpetuates the
    status quo; design alters it

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  112. private, secure,
    accessible and sustainable

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  113. private, secure,
    accessible and sustainable
    respects human rights

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  114. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    respects human rights

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  115. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    respects human rights
    respects human effort

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  116. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    delightful
    respects human rights
    respects human effort

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  117. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    delightful
    respects human rights
    respects human effort
    respects human experience

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  118. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    delightful
    respects human rights
    respects human effort
    respects human experience
    The 3 Rs of
    Ethical Design

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  119. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    delightful
    does not respect
    human rights
    respects human effort
    respects human experience

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  120. private, secure,
    accessible and sustainable
    functional,
    convenient and reliable
    delightful
    does not respect
    human rights
    respects human effort
    respects human experience

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  121. does not respect
    human rights
    respects human effort
    respects human experience

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  122. What’s the alternative?

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  123. as users, how can we find and
    use services that won’t
    exploit our data?

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  124. as creators, how do we
    create alternatives?

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  127. Better (and realistic)
    business models

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  129. You give me a product, I pay you
    for that product.
    You provide me with a service, I
    pay you for that service.

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  132. venture capital can’t produce
    sustainable businesses

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  134. venture capital + free services =
    sales of user data

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  137. We don’t need exit strategies

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  140. We can’t
    expect people
    to leave free
    services

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  141. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    delightful

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  142. functional,
    convenient and reliable
    private, secure,
    accessible and sustainable
    delightful

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  143. The benefits of
    accessible design

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  144. what is accessibility?
    Beau Lebens, Flickr

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  145. accessibility is more than just
    wheelchairs and screen readers

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  146. accessibility is the degree to
    which a product is available to
    as many people as possible.

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  147. accessible design
    universal design
    inclusive design

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  149. temporary impairments
    benefit from universal design

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  150. environmental impairments
    benefit from universal design

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  151. design decisions made in the name of
    accessibility will largely benefit everyone

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  153. Diversity

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  154. diversity is the characteristics
    that make us up as individuals

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  155. these characteristics give us
    unique needs and unique outlooks

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  158. diversity is put off by elitism

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  160. the more diverse a team, the more
    likely their product is to solve and serve
    the problems of a diverse audience

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  161. diverse appeal will help spread
    tech beyond the “digital elite”

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  163. We need to acknowledge
    major weaknesses in the
    tech industry

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  165. privacy is a human right

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  166. we need to make a difference
    before it’s too late

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  167. free = paying with your data

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  168. • using terms that people understand
    • constructing coherent narratives
    • taking time to understand how the
    same problems impact other people

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  170. we need to
    wean people
    off the existing
    systems

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  172. Great user experience design is
    design as a holistic practice

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  174. design is every decision

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  175. why?

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  179. good user experience means designers
    must understand business, and business
    must understand design

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  184. we can’t build free technology while
    supporting exploitative tools

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  186. What we need to make good
    alternatives to today’s bad
    technology:

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  187. 1.
    SUSTAINABLE

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  188. 2.
    ACCESSIBLE

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  189. 3.
    DIVERSE

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  190. 4.
    DESIGN-LED

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  191. We’ve not got it just yet

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  192. It’s big, it’s scary and it’s
    definitely not going to
    be easy

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  194. https://ind.ie

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  195. https://ind.ie/fund

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  196. https://ind.ie/fund

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  197. https://soundcloud.com/bits-of-freedom/lescroissantsterribles?
    in=bits-of-freedom/sets/bbax-privacy-protest-songs
    “Sergey Says” by Les Croissants Terribles

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