Indie Design

Transcript

1. Laura Kalbag @laurakalbag @indie

2. Laura Kalbag @laurakalbag @indie

3. Bad business models

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7. – loads of people “If you’re getting it for free,

   you’re not the user, you’re the product being sold”
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10. What about our privacy?

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26. it’s unethical to provide “free” services in exchange for user

    data
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31. What’s the alternative?

32. as users, how can we find and use services that

    won’t exploit our data?

33. as creators, how do we create alternatives?

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36. Better (and realistic) business models

37. Free (as in cost) for data isn’t the exchange 1.

38. Users own their own data 2.

39. Free (as in freedom) 3.

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42. What makes WordPress so successful?

43. The WordPress experience

44. WordPress is free (as in cost) and data isn’t the

    exchange 1.

45. WordPress users own their own data 2.

46. WordPress is free (as in freedom) 3.

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48. You give me a product, I pay you for that

    product. You provide me with a service, I pay you for that service.
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51. venture capital can’t produce sustainable businesses

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53. venture capital + free services = sales of user data

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56. We don’t need exit strategies

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59. Decentralised vs Distributed

60. decentralisation

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72. Privacy (owning your own data) 1.

73. 2. Competition and innovation

74. 3. True resilience of architecture

75. 4. Owning and controlling your own network

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77. distributed centralised and siloed

78. features-driven and distributed user experience- driven centralised and siloed

79. user experience- driven centralised & siloed features-driven and distributed

80. user experience- driven centralised & siloed features-driven centralised & siloed

    features-driven and distributed

81. user experience- driven centralised & siloed features-driven centralised & siloed

    features-driven decentralised & distributed user experience- driven distributed

82. We can’t expect people to leave free services

83. Major weaknesses in the tech industry

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90. a lack of convenience and ease of use results in

    a poor user experience

91. design for consumers, not just for enthusiasts

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93. we need to make a difference before it’s too late

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97. we need to wean people off the existing systems

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99. alternative technology won’t spread beyond enthusiasts if we don’t pay

    attention to the things that matter to consumers

100. Great user experience design is design as a holistic practice

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102. design is every decision

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107. good user experience means designers must understand business, and business

     must understand design
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111. designing for ourselves

112. first principles

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115. that’s design

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118. user experience is the differentiator

119. how can we compete unless we offer world-leading experiences?

120. we need to match their discoverability and scalability

121. we need to implement an ethical holistic approach to design

122. design without ethics is manipulation

123. physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11

124. functional reliable usable pleasurable Tuesday, December 13, 11

125. superficial design

126. decoration

127. decoration perpetuates the status quo; design alters it

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129. private, secure, accessible and sustainable

130. private, secure, accessible and sustainable respects human rights

131. private, secure, accessible and sustainable functional, convenient and reliable respects

     human rights

132. functional, convenient and reliable respects human effort private, secure, accessible

     and sustainable respects human rights

133. functional, convenient and reliable delightful respects human effort private, secure,

     accessible and sustainable respects human rights

134. delightful respects human experience private, secure, accessible and sustainable functional,

     convenient and reliable respects human effort respects human rights

135. functional, convenient and reliable private, secure, accessible and sustainable delightful

     respects human rights respects human effort respects human experience The 3 Rs of Ethical Design

136. functional, convenient and reliable private, secure, accessible and sustainable delightful

     does not respect human rights respects human effort respects human experience

137. functional, convenient and reliable delightful does not respect human rights

     respects human effort respects human experience

138. does not respect human rights respects human effort respects human

     experience
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141. we can’t build free technology while supporting exploitative tools

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143. The benefits of accessible design

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145. The benefits of diverse design

146. diversity is the characteristics that make us up as individuals

147. these characteristics give us unique needs and unique outlooks

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152. the more diverse a team, the more likely their product

     is to solve and serve the problems of a diverse audience

153. diverse appeal will help spread tech beyond the “digital elite”

154. What we need to make good alternatives to today’s bad

     technology:

155. 1. Distributed

156. 2. Free (as in freedom)

157. 3. A sustainable business model

158. 4. Accessibility

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160. 6.

161. We’ve not got it just yet

162. It’s big, it’s scary and it’s definitely not going to

     be easy
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164. ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/