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Indie Design

95b99419138620c939f1582fc0cd8b9b?s=47 Laura Kalbag
March 21, 2015

Indie Design

From a talk given at WordCamp London in March 2015.

95b99419138620c939f1582fc0cd8b9b?s=128

Laura Kalbag

March 21, 2015
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Transcript

  1. Laura Kalbag @laurakalbag @indie

  2. Laura Kalbag @laurakalbag @indie

  3. Bad business models

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  7. – loads of people “If you’re getting it for free,

    you’re not the user, you’re the product being sold”
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  10. What about our privacy?

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  13. 1.

  14. 2.

  15. 3.

  16. 4.

  17. None
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  26. it’s unethical to provide “free” services in exchange for user

    data
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  31. What’s the alternative?

  32. as users, how can we find and use services that

    won’t exploit our data?
  33. as creators, how do we create alternatives?

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  36. Better (and realistic) business models

  37. Free (as in cost) for data isn’t the exchange 1.

  38. Users own their own data 2.

  39. Free (as in freedom) 3.

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  41. None
  42. What makes WordPress so successful?

  43. The WordPress experience

  44. WordPress is free (as in cost) and data isn’t the

    exchange 1.
  45. WordPress users own their own data 2.

  46. WordPress is free (as in freedom) 3.

  47. None
  48. You give me a product, I pay you for that

    product. You provide me with a service, I pay you for that service.
  49. None
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  51. venture capital can’t produce sustainable businesses

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  53. venture capital + free services = sales of user data

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  56. We don’t need exit strategies

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  59. Decentralised vs Distributed

  60. decentralisation

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  63. 1.

  64. 2.

  65. 3.

  66. 4.

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  72. Privacy (owning your own data) 1.

  73. 2. Competition and innovation

  74. 3. True resilience of architecture

  75. 4. Owning and controlling your own network

  76. None
  77. distributed centralised and siloed

  78. features-driven and distributed user experience- driven centralised and siloed

  79. user experience- driven centralised & siloed features-driven and distributed

  80. user experience- driven centralised & siloed features-driven centralised & siloed

    features-driven and distributed
  81. user experience- driven centralised & siloed features-driven centralised & siloed

    features-driven decentralised & distributed user experience- driven distributed
  82. We can’t expect people to leave free services

  83. Major weaknesses in the tech industry

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  90. a lack of convenience and ease of use results in

    a poor user experience
  91. design for consumers, not just for enthusiasts

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  93. we need to make a difference before it’s too late

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  97. we need to wean people off the existing systems

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  99. alternative technology won’t spread beyond enthusiasts if we don’t pay

    attention to the things that matter to consumers
  100. Great user experience design is design as a holistic practice

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  102. design is every decision

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  107. good user experience means designers must understand business, and business

    must understand design
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  111. designing for ourselves

  112. first principles

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  115. that’s design

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  118. user experience is the differentiator

  119. how can we compete unless we offer world-leading experiences?

  120. we need to match their discoverability and scalability

  121. we need to implement an ethical holistic approach to design

  122. design without ethics is manipulation

  123. physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11

  124. functional reliable usable pleasurable Tuesday, December 13, 11

  125. superficial design

  126. decoration

  127. decoration perpetuates the status quo; design alters it

  128. None
  129. private, secure, accessible and sustainable

  130. private, secure, accessible and sustainable respects human rights

  131. private, secure, accessible and sustainable functional, convenient and reliable respects

    human rights
  132. functional, convenient and reliable respects human effort private, secure, accessible

    and sustainable respects human rights
  133. functional, convenient and reliable delightful respects human effort private, secure,

    accessible and sustainable respects human rights
  134. delightful respects human experience private, secure, accessible and sustainable functional,

    convenient and reliable respects human effort respects human rights
  135. functional, convenient and reliable private, secure, accessible and sustainable delightful

    respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
  136. functional, convenient and reliable private, secure, accessible and sustainable delightful

    does not respect human rights respects human effort respects human experience
  137. functional, convenient and reliable delightful does not respect human rights

    respects human effort respects human experience
  138. does not respect human rights respects human effort respects human

    experience
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  141. we can’t build free technology while supporting exploitative tools

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  143. The benefits of accessible design

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  145. The benefits of diverse design

  146. diversity is the characteristics that make us up as individuals

  147. these characteristics give us unique needs and unique outlooks

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  152. the more diverse a team, the more likely their product

    is to solve and serve the problems of a diverse audience
  153. diverse appeal will help spread tech beyond the “digital elite”

  154. What we need to make good alternatives to today’s bad

    technology:
  155. 1. Distributed

  156. 2. Free (as in freedom)

  157. 3. A sustainable business model

  158. 4. Accessibility

  159. 5.

  160. 6.

  161. We’ve not got it just yet

  162. It’s big, it’s scary and it’s definitely not going to

    be easy
  163. None
  164. ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/