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Indie Design

Laura Kalbag
March 21, 2015

Indie Design

From a talk given at WordCamp London in March 2015.

Laura Kalbag

March 21, 2015
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  1. Laura Kalbag
    @laurakalbag @indie

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  2. Laura Kalbag
    @laurakalbag @indie

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  3. Bad business models

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  7. – loads of people
    “If you’re getting it for free, you’re
    not the user, you’re the product
    being sold”

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  10. What about our privacy?

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  13. 1.

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  14. 2.

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  15. 3.

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  16. 4.

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  26. it’s unethical to provide
    “free” services in exchange
    for user data

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  31. What’s the alternative?

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  32. as users, how can we find
    and use services that won’t
    exploit our data?

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  33. as creators, how do we
    create alternatives?

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  36. Better (and realistic)
    business models

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  37. Free (as in cost) for data isn’t
    the exchange
    1.

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  38. Users own their own data
    2.

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  39. Free (as in freedom)
    3.

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  42. What makes WordPress so
    successful?

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  43. The WordPress experience

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  44. WordPress is free (as in cost)
    and data isn’t the exchange
    1.

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  45. WordPress users own their
    own data
    2.

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  46. WordPress is free
    (as in freedom)
    3.

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  48. You give me a product, I pay you
    for that product.
    You provide me with a service, I
    pay you for that service.

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  51. venture capital can’t
    produce sustainable
    businesses

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  53. venture capital + free services =
    sales of user data

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  56. We don’t need exit strategies

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  59. Decentralised vs
    Distributed

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  60. decentralisation

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  63. 1.

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  64. 2.

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  65. 3.

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  66. 4.

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  72. Privacy (owning your own data)
    1.

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  73. 2.
    Competition and innovation

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  74. 3.
    True resilience of architecture

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  75. 4.
    Owning and controlling your own network

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  77. distributed
    centralised
    and siloed

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  78. features-driven and
    distributed
    user experience-
    driven centralised
    and siloed

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  79. user experience-
    driven centralised &
    siloed
    features-driven and
    distributed

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  80. user experience-
    driven centralised &
    siloed
    features-driven
    centralised &
    siloed
    features-driven and
    distributed

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  81. user experience-
    driven centralised &
    siloed
    features-driven
    centralised &
    siloed
    features-driven
    decentralised &
    distributed
    user experience-
    driven distributed

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  82. We can’t expect people
    to leave free services

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  83. Major weaknesses in the
    tech industry

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  90. a lack of convenience and
    ease of use results in a poor
    user experience

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  91. design for consumers,
    not just for enthusiasts

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  93. we need to make a
    difference before it’s too late

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  97. we need to wean people off
    the existing systems

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  99. alternative technology won’t
    spread beyond enthusiasts if we
    don’t pay attention to the things
    that matter to consumers

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  100. Great user experience design is
    design as a holistic practice

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  102. design is every decision

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  107. good user experience means
    designers must understand business,
    and business must understand design

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  111. designing for ourselves

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  112. first principles

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  115. that’s design

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  118. user experience is the
    differentiator

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  119. how can we compete unless
    we offer world-leading
    experiences?

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  120. we need to match their
    discoverability and
    scalability

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  121. we need to implement an
    ethical holistic approach to
    design

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  122. design without ethics is
    manipulation

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  123. physiological
    safety
    love/belonging
    esteem
    self-
    actualization
    Tuesday, December 13, 11

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  124. functional
    reliable
    usable
    pleasurable
    Tuesday, December 13, 11

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  125. superficial design

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  126. decoration

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  127. decoration perpetuates the
    status quo; design alters it

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  129. private, secure,
    accessible and sustainable

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  130. private, secure,
    accessible and sustainable
    respects human rights

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  131. private, secure,
    accessible and sustainable
    functional,
    convenient and
    reliable
    respects human rights

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  132. functional,
    convenient and
    reliable
    respects human effort
    private, secure,
    accessible and sustainable
    respects human rights

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  133. functional,
    convenient and
    reliable
    delightful
    respects human effort
    private, secure,
    accessible and sustainable
    respects human rights

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  134. delightful respects human experience
    private, secure,
    accessible and sustainable
    functional,
    convenient and
    reliable
    respects human effort
    respects human rights

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  135. functional,
    convenient and
    reliable
    private, secure,
    accessible and sustainable
    delightful
    respects human rights
    respects human effort
    respects human experience
    The 3 Rs of
    Ethical Design

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  136. functional,
    convenient and
    reliable
    private, secure,
    accessible and sustainable
    delightful
    does not respect
    human rights
    respects human effort
    respects human experience

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  137. functional,
    convenient and
    reliable
    delightful
    does not respect
    human rights
    respects human effort
    respects human experience

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  138. does not respect
    human rights
    respects human effort
    respects human experience

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  141. we can’t build free
    technology while supporting
    exploitative tools

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  143. The benefits of
    accessible design

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  145. The benefits of diverse
    design

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  146. diversity is the characteristics
    that make us up as individuals

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  147. these characteristics give us
    unique needs and unique outlooks

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  152. the more diverse a team, the more
    likely their product is to solve and serve
    the problems of a diverse audience

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  153. diverse appeal will help
    spread tech beyond the
    “digital elite”

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  154. What we need to make
    good alternatives to today’s
    bad technology:

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  155. 1.
    Distributed

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  156. 2.
    Free (as in freedom)

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  157. 3.
    A sustainable business model

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  158. 4.
    Accessibility

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  159. 5.

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  160. 6.

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  161. We’ve not got it just yet

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  162. It’s big, it’s scary and it’s
    definitely not going to be
    easy

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  164. ind.ie/manifesto
    thelink.is/the-camera-panopticon
    ind.ie/summit/videos/lena-reinhard/
    ind.ie/summit/videos/laura-kalbag/

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