From a talk at border_none in October 2014
Slides with notes can be downloaded from https://www.dropbox.com/s/isj86f2chvsnd75/Indie%20Design%20-%20with%20notes%20for%20publishing.pdf?dl=0
Laura Kalbag@laurakalbag @indie
View Slide
Bad business models
– loads of people“If you’re getting it for free, you’renot the user, you’re the productbeing sold”
2.
4.
decentralised& distributedcentralisedand siloed
it’s unethical to provide“free” services in exchangefor user data
What’s the alternative?
as users, how can we findand use services that won’texploit our data?
as creators, how do wecreate alternatives?
Better (and realistic)business models
Free (as in cost) for data isn’tthe exchange1.
Users own their own data2.
Free (as in freedom)3.
You give me a product, I pay youfor that product.You provide me with a service, Ipay you for that service.
venture capital producesustainable businesses
venture capital + freeservices = sales of user data
What’s the exit strategy?
Decentralised vsDistributed
decentralisation
1.
3.
1.Privacy (owning your own data)
2.Competition and innovation
3.True resilience of architecture
4.Owning and controlling your own network
features-drivendecentralised &distributeduser experience-driven centralisedand siloed
features-drivendecentralised &distributeduser experience-driven centralised &siloed
features-drivendecentralised &distributeduser experience-driven centralised &siloedfeatures-drivencentralised &siloed
user experience-driven centralised &siloedfeatures-drivencentralised &siloedfeatures-drivendecentralised &distributeduser experience-driven decentralised& distributed
We can’t expect peopleto leave free services
Major weaknesses in thetech industry
a lack of convenience andease of use results in a pooruser experience
design for consumers,not just for enthusiasts
we need to make adifference before it’s too late
we need to wean people offthe existing systems
alternative technology won’tspread beyond enthusiasts if wedon’t pay attention to the thingsthat matter to consumers
Great user experiencedesign is design as a holisticpractice
design is every decision
good user experience meansdesigners must understandbusiness, and business mustunderstand design
What makes a great userexperience?
designing for ourselves
first principles
that’s design
user experience is thedifferentiator
how can we compete unlesswe offer world-leadingexperiences?
we need to match theirdiscoverability andscalability
we can’t build freetechnology while supportingexploitative tools
The benefits ofaccessible design
The benefits of diversedesign
diversity is the characteristicsthat make us up as individuals
these characteristics give usunique needs and unique outlooks
the more diverse a team, the morelikely their product is to solve and servethe problems of a diverse audience
diverse appeal will helpspread tech beyond the“digital elite”
Good alternatives
What we need to makegood alternatives to today’sbad technology:
1.Distributed
2.Free (as in freedom)
3.A straight-forward business model
4.Accessibility
5.
We’ve not got it just yet
It’s big, it’s scary and it’sdefinitely not going to beeasy
ind.ie/manifestothelink.is/free-is-a-lieind.ie/summit/videos/lena-reinhard/ind.ie/summit/videos/laura-kalbag/
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