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Indie Design

95b99419138620c939f1582fc0cd8b9b?s=47 Laura Kalbag
October 17, 2014

Indie Design

From a talk at border_none in October 2014

Slides with notes can be downloaded from https://www.dropbox.com/s/isj86f2chvsnd75/Indie%20Design%20-%20with%20notes%20for%20publishing.pdf?dl=0

95b99419138620c939f1582fc0cd8b9b?s=128

Laura Kalbag

October 17, 2014
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Transcript

  1. Laura Kalbag @laurakalbag @indie

  2. Bad business models

  3. None
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  5. None
  6. – loads of people “If you’re getting it for free,

    you’re not the user, you’re the product being sold”
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  12. 2.

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  14. 4.

  15. decentralised & distributed centralised and siloed

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  25. it’s unethical to provide “free” services in exchange for user

    data
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  30. What’s the alternative?

  31. as users, how can we find and use services that

    won’t exploit our data?
  32. as creators, how do we create alternatives?

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  35. Better (and realistic) business models

  36. Free (as in cost) for data isn’t the exchange 1.

  37. Users own their own data 2.

  38. Free (as in freedom) 3.

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  42. You give me a product, I pay you for that

    product. You provide me with a service, I pay you for that service.
  43. None
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  45. venture capital produce sustainable businesses

  46. None
  47. venture capital + free services = sales of user data

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  50. What’s the exit strategy?

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  53. Decentralised vs Distributed

  54. decentralisation

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  57. 1.

  58. 2.

  59. 3.

  60. 4.

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  65. 1. Privacy (owning your own data)

  66. 2. Competition and innovation

  67. 3. True resilience of architecture

  68. 4. Owning and controlling your own network

  69. None
  70. decentralised & distributed centralised and siloed

  71. features-driven decentralised & distributed user experience- driven centralised and siloed

  72. features-driven decentralised & distributed user experience- driven centralised & siloed

  73. features-driven decentralised & distributed user experience- driven centralised & siloed

    features-driven centralised & siloed
  74. user experience- driven centralised & siloed features-driven centralised & siloed

    features-driven decentralised & distributed user experience- driven decentralised & distributed
  75. We can’t expect people to leave free services

  76. Major weaknesses in the tech industry

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  83. a lack of convenience and ease of use results in

    a poor user experience
  84. design for consumers, not just for enthusiasts

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  86. we need to make a difference before it’s too late

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  90. we need to wean people off the existing systems

  91. None
  92. alternative technology won’t spread beyond enthusiasts if we don’t pay

    attention to the things that matter to consumers
  93. Great user experience design is design as a holistic practice

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  95. design is every decision

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  100. good user experience means designers must understand business, and business

    must understand design
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  102. What makes a great user experience?

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  105. designing for ourselves

  106. first principles

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  109. that’s design

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  112. user experience is the differentiator

  113. how can we compete unless we offer world-leading experiences?

  114. we need to match their discoverability and scalability

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  117. we can’t build free technology while supporting exploitative tools

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  119. The benefits of accessible design

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  121. The benefits of diverse design

  122. diversity is the characteristics that make us up as individuals

  123. these characteristics give us unique needs and unique outlooks

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  128. the more diverse a team, the more likely their product

    is to solve and serve the problems of a diverse audience
  129. diverse appeal will help spread tech beyond the “digital elite”

  130. Good alternatives

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  132. What we need to make good alternatives to today’s bad

    technology:
  133. 1. Distributed

  134. 2. Free (as in freedom)

  135. 3. A straight-forward business model

  136. 4. Accessibility

  137. 5.

  138. 5.

  139. We’ve not got it just yet

  140. It’s big, it’s scary and it’s definitely not going to

    be easy
  141. None
  142. ind.ie/manifesto thelink.is/free-is-a-lie ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/