Indie Design

From a talk at border_none in October 2014

Slides with notes can be downloaded from https://www.dropbox.com/s/isj86f2chvsnd75/Indie%20Design%20-%20with%20notes%20for%20publishing.pdf?dl=0

Transcript

1. Laura Kalbag @laurakalbag @indie
2. Bad business models
6. – loads of people “If you’re getting it for free, you’re not the user, you’re the product being sold”
12. 2.
14. 4.
15. decentralised & distributed centralised and siloed
25. it’s unethical to provide “free” services in exchange for user data
30. What’s the alternative?
31. as users, how can we find and use services that won’t exploit our data?
32. as creators, how do we create alternatives?
35. Better (and realistic) business models
36. Free (as in cost) for data isn’t the exchange 1.
37. Users own their own data 2.
38. Free (as in freedom) 3.
42. You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.
45. venture capital produce sustainable businesses
47. venture capital + free services = sales of user data
50. What’s the exit strategy?
53. Decentralised vs Distributed
54. decentralisation
57. 1.
58. 2.
59. 3.
60. 4.
65. 1. Privacy (owning your own data)
66. 2. Competition and innovation
67. 3. True resilience of architecture
68. 4. Owning and controlling your own network
70. decentralised & distributed centralised and siloed
71. features-driven decentralised & distributed user experience- driven centralised and siloed
72. features-driven decentralised & distributed user experience- driven centralised & siloed
73. features-driven decentralised & distributed user experience- driven centralised & siloed features-driven centralised & siloed
74. user experience- driven centralised & siloed features-driven centralised & siloed features-driven decentralised & distributed user experience- driven decentralised & distributed
75. We can’t expect people to leave free services
76. Major weaknesses in the tech industry
83. a lack of convenience and ease of use results in a poor user experience
84. design for consumers, not just for enthusiasts
86. we need to make a difference before it’s too late
90. we need to wean people off the existing systems
92. alternative technology won’t spread beyond enthusiasts if we don’t pay attention to the things that matter to consumers
93. Great user experience design is design as a holistic practice
95. design is every decision
100. good user experience means designers must understand business, and business must understand design
102. What makes a great user experience?
105. designing for ourselves
106. first principles
109. that’s design
112. user experience is the differentiator
113. how can we compete unless we offer world-leading experiences?
114. we need to match their discoverability and scalability
117. we can’t build free technology while supporting exploitative tools
119. The benefits of accessible design
121. The benefits of diverse design
122. diversity is the characteristics that make us up as individuals
123. these characteristics give us unique needs and unique outlooks
128. the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience
129. diverse appeal will help spread tech beyond the “digital elite”
130. Good alternatives
132. What we need to make good alternatives to today’s bad technology:
133. 1. Distributed
134. 2. Free (as in freedom)
135. 3. A straight-forward business model
136. 4. Accessibility
137. 5.
138. 5.
139. We’ve not got it just yet
140. It’s big, it’s scary and it’s definitely not going to be easy
142. ind.ie/manifesto thelink.is/free-is-a-lie ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/