Ethical Design

95b99419138620c939f1582fc0cd8b9b?s=47 Laura Kalbag
September 22, 2016

Ethical Design

From a talk given at MakingWeb in September 2016

95b99419138620c939f1582fc0cd8b9b?s=128

Laura Kalbag

September 22, 2016
Tweet

Transcript

  1. Ethical Design @laurakalbag @indie https://ind.ie https://better.fyi

  2. PERFORMANCE!

  3. None
  4. None
  5. None
  6. None
  7. .html

  8. .js

  9. .js

  10. .css

  11. .js

  12. .jpg

  13. addthis.com

  14. addthis.com

  15. perfectmarket.com

  16. taboola.com

  17. taboola.com

  18. doubleclick.net

  19. krxd.net

  20. moatads.com

  21. googlesyndication.com

  22. googlesyndication.com

  23. optimizely.com

  24. googleadservices.com

  25. 2mdn.net

  26. None
  27. None
  28. t 269 requests 5.11 MB 12.97 seconds caused by third

    party trackers
  29. Your web performance effort means nothing

  30. None
  31. None
  32. None
  33. …?

  34. None
  35. None
  36. None
  37. None
  38. Did any of you tell your friends on Facebook? Facebook

    has started showing me creepy funeral director ads… 12/08/2015 14:07
  39. Not me! Jessica Kalbag Might just be coincidence… Hmm

  40. sorry, that was me I think - I face booked

    Madds cos she’s in Australia now xxx Nini Ellis
  41. None
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None
  48. None
  49. Lightbeam

  50. https://mozilla.org/lightbeam

  51. None
  52. None
  53. None
  54. None
  55. *but also possibly not

  56. None
  57. None
  58. None
  59. None
  60. Privacy Policy

  61. “ — The Trade Desk Privacy Policy The Trade Desk

    Technology allows our Clients to buy ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media.
  62. “ — The Trade Desk Privacy Policy Our Technology collects

    Non-Personally Identifiable Information (“Non-PII”) that may include, but is not limited to…
  63. “ — The Trade Desk Privacy Policy your IP host

    address, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system,
  64. None
  65. Non-Personally Identifiable Information (“Non-PII”) “

  66. your IP host address, age, gender, income, education, interests “your

    IP host address
  67. your IP host address 37.46.188.154

  68. 37.46.188.154

  69. 37.46.188.154 29

  70. 37.46.188.154 29

  71. “ 29 Non-Personally Identifiable Information (“Non-PII”)

  72. “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier

    http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
  73. it takes only a small named database for someone to

    pry the anonymity off a much larger anonymous database “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
  74. None
  75. None
  76. Facebook knows you better than your members of your own

    family — Sarah Knapton, Science Editor, Daily Telegraph. January 2015 “ http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
  77. Computer-based personality judgments are more accurate than those made by

    humans http://www.pnas.org/content/112/4/1036.abstract “
  78. The team found that their software was able to predict

    a study participant's personality more accurately than a work colleague by analysing just 10 'Likes'. — Sarah Knapton, Science Editor, Daily Telegraph. January 2015 “ http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
  79. Inputting 70 'Likes' allowed it to obtain a truer picture

    of someone's character than a friend or room-mate, while 150 'Likes' outperformed a parent, sibling or partners. — Sarah Knapton, Science Editor, Daily Telegraph. January 2015 “ http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
  80. http://www.pnas.org/content/112/4/1036/F2.large.jpg

  81. None
  82. http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-reactions- belgian-police-warn-citizens-not-to-react-to-posts-on-social-media-a7027786.html

  83. “ Belgian police now says that the site [Facebook] is

    using them as a way of collecting information about people and deciding how best to advertise to them. As such, it has warned people that they should avoid using the buttons if they want to preserve their privacy.
  84. “ “By limiting the number of icons to six, Facebook

    is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective,” the post continues. “By mouse clicks you can let them know what makes you happy.”
  85. None
  86. None
  87. “ “ LexisNexis helps uncover the information that commercial organizations,

    government agencies and nonprofits need to get a complete picture of individuals, businesses and assets…
  88. “ “ Only Acxiom connects people across channels, time and

    name change at scale by linking our vast repository of offline data to the online environment
  89. None
  90. None
  91. “ When an individual applies for a loan, the lender

    examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
  92. “ When an individual applies for a loan, the lender

    examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
  93. None
  94. Ad Blockers

  95. Ads are not the problem. Trackers are the problem.

  96. google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched

    google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched
  97. google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched

    google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched 78.7%
  98. google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched

    google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched
  99. None
  100. None
  101. None
  102. Ads are not the problem. Trackers are the problem.

  103. None
  104. None
  105. https://adblockplus.org/en/acceptable-ads

  106. — https://adblockplus.org/en/acceptable-ads#criteria we share a vision with the majority of

    our users that not all ads are equally annoying “
  107. Ads are not the problem. Trackers are the problem.

  108. None
  109. — https://adblockplus.org/acceptable-ads-agreements we are being paid by some larger properties

    that serve non-intrusive advertisements that want to participate in the Acceptable Ads initiative “
  110. http://boingboing.net/2016/09/13/adblock-now-selling-ads.html

  111. Ad networks don’t have to be bad

  112. http://decknetwork.net

  113. http://decknetwork.net/privacy/

  114. — http://decknetwork.net/privacy/ We don’t track our readers in any way

    or allow any other behind-the-scenes shenanigans. We just serve useful, relevant ads in a simple, unobtrusive way to support independent publishers. “
  115. But what about behavioural ads?

  116. None
  117. None
  118. None
  119. None
  120. None
  121. None
  122. None
  123. None
  124. None
  125. None
  126. http://www.0pii.com

  127. https://flattr.com https://flattr.com/

  128. But who is going to use these systems when your

    personal information is so lucrative?
  129. Analytics

  130. google-analytics.com 64.1% of sites researched

  131. Is it ethical or necessary to track visitors to our

    site?
  132. Ethics on the web

  133. ethic |ˈɛθɪk| noun [ in sing. ] a set of

    moral principles, especially ones relating to or affirming a specified group, field, or form of conduct
  134. We build the new everyday things

  135. 90 minutes

  136. 2 hours 51 minutes https://www.iabuk.net/about/press/archive/definitive-time-people-spend-online-2hrs-51-mins-a-day

  137. we need to take responsibility

  138. Use your powers for good

  139. Code is not neutral

  140. http://www.theverge.com/2015/7/1/8880363/google-apologizes-photos-app-tags-two- black-people-gorillas

  141. http://www.cambridge-news.co.uk/cambridge-paediatrician-8217-s-outrage-pure-gym/ story-26188693-detail/story.html

  142. We’re not just building cool stuff

  143. Designer?

  144. None
  145. None
  146. None
  147. None
  148. None
  149. None
  150. decentralised, private, open, interoperable, accessible, secure & sustainable

  151. decentralised, private, open, interoperable, accessible, secure & sustainable respects human

    rights
  152. decentralised, private, open, interoperable, accessible, secure & sustainable respects human

    rights
  153. decentralisation

  154. None
  155. None
  156. Not under our control

  157. None
  158. The NSA woke up and said “Corporations are spying on

    the Internet, let’s get ourselves a copy” “ — Bruce Schneier https://www.schneier.com/news/archives/2014/04/surveillance_is_the.html
  159. decentralised, private, open, interoperable, accessible, secure & sustainable respects human

    rights
  160. private

  161. Decentralisation + Analytics

  162. None
  163. Self-hosted analytics http://piwik.org

  164. decentralised, private, open, interoperable, accessible, secure & sustainable respects human

    rights
  165. open

  166. None
  167. Open + Analytics

  168. None
  169. decentralised, private, open, interoperable, accessible, secure & sustainable respects human

    rights
  170. interoperable

  171. None
  172. None
  173. Interoperability + Analytics

  174. respects human rights decentralised, private, open, interoperable, accessible, secure &

    sustainable
  175. accessible

  176. Accessibility + Analytics Accessibility + Anything

  177. Never stop looking for ways to make our work more

    accessible
  178. respects human rights decentralised, private, open, interoperable, accessible, secure &

    sustainable
  179. secure

  180. None
  181. Security + Analytics

  182. respects human rights decentralised, private, open, interoperable, accessible, secure &

    sustainable
  183. sustainable

  184. None
  185. None
  186. decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient

    & reliable respects human rights
  187. functional, convenient & reliable

  188. decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient

    & reliable respects human rights respects human effort
  189. decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient

    & reliable delightful respects human rights respects human effort
  190. decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient

    & reliable delightful respects human rights respects human effort respects human experience
  191. delightful

  192. Quit painting a thin layer of cuteness over fundamentally broken

    interfaces. “ — “Dear Tech, You Suck at Delight” — Sara Wachter-Boettcher https://medium.com/@sara_ann_marie/dear-tech-you-suck-at-delight-86382d101575
  193. respects human rights respects human effort respects human experience The

    3 Rs of Ethical Design decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient & reliable delightful
  194. functional, convenient & reliable delightful respects human effort respects human

    experience decentralised, private, open, interoperable, accessible, secure & sustainable does not respect human rights
  195. functional, convenient & reliable delightful does not respect human rights

    respects human effort respects human experience
  196. does not respect human rights respects human effort respects human

    experience 99.99999% of Silicon Valley
  197. None
  198. None
  199. We need to disrupt the disruptors

  200. So what about analytics?

  201. Do we need analytics?

  202. Are we analysing more than we need?

  203. We need to ask ourselves these questions

  204. We are the gatekeepers of the web

  205. We can’t defer responsibility

  206. But if don’t like what Google/Facebook/ Other Corporations are doing,

    I don’t have to use their services…
  207. NOPE OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE

    NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N
  208. Social networks are society

  209. Email, booking services, ecommerce are our new everyday things

  210. We deserve to be able to take part in society,

    and use everyday things without our privacy being compromised
  211. But what if I trust Google/ Facebook/Other Corporation with my

    data?
  212. Google isn’t your lover. You shouldn’t have to trust them.

  213. If it fits with the Ethical Design Manifesto, you don’t

    need to trust it.
  214. Not worrying about your data is privilege

  215. Not worrying about your data is privilege

  216. You’re not just making these decisions for yourself

  217. If you support your business with tracking, you are making

    that decision for your visitors
  218. As developers we need to make wise decisions on behalf

    of our visitors
  219. None
  220. None
  221. None
  222. https://www.wired.com/2014/11/whatsapp-encrypted-messaging/

  223. https://www.privateinternetaccess.com/blog/2014/11/whatsapp-encryption-shows-value-of- metadata/

  224. “ Would Facebook really allow WhatsApp to throw away the

    business value in a 19-billion acquisition? Of course it wouldn’t. This demonstrates that the snoop value was in the metadata all along: the knowledge of who talks to whom, when, how, and how often. Not in the actual words communicated. — Rick Falkvinge
  225. http://www.theverge.com/2016/8/25/12638698/whatsapp-to-start-sharing-user-data-with-facebook

  226. http://www.theverge.com/2016/5/18/11701030/google-io-2016-keynote-highlights- announcements-recap

  227. http://www.theverge.com/2016/9/21/12994362/allo-privacy-message-logs-google

  228. None
  229. None
  230. https://www.exchangewire.com/blog/2016/05/18/why-threes-partnership-with-shine-makes- publishers-more-vulnerable-than-ever/

  231. “ The web, as it is today, exists because of

    an implicit understanding that ads pay for the content consumers love and, therefore, need to be seen. — Ben Barokas, co-founder and CEO, Sourcepoint
  232. NOPE OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE

    NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N
  233. Ads are not the problem. Trackers are the problem.

  234. Corporations need to stop treating us like we’re greedy lab

    rats
  235. Question and challenge unethical practices

  236. See past the PR

  237. t

  238. Save our jobs

  239. The average Facebook user spends 50 minutes on Facebook a

    day http://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html
  240. None
  241. None
  242. None
  243. Build and support alternatives

  244. Let’s have a positive impact on the world

  245. Let’s build products that make the web better

  246. Thank you @laurakalbag @indie https://ind.ie https://better.fyi