Building a compelling business case for a Design System

1177e050db6bafe62885362edf6e3537?s=47 Laura Van Doore
November 02, 2018

Building a compelling business case for a Design System

Presented at Web Directions Summit 2018 in sunny Sydney.

Design Systems are here to stay. It’s no secret that the topic of Design Systems have been an outrageously popular topic over the past few years. It feels like every design team has either built one, is building one, or wants to build one.

But it’s not designers who we have to convince when it comes to investing in the build of a design system. Especially if we aren’t lucky enough to be in an organisation where design has a ‘seat at the table’. How can we sell the benefits of a design system with more focus on appealing to upper management, who may not see the same benefits we do?

This talk is aimed primarily at designers, but may also interest product managers, front end developers & other roles core to a product team. It will be of most benefit to those who are either looking to introduce a design system into their organisation, or to bolster their case to increase the business investment in an existing design system.

The aim of the session is to equip the audience with the right tools & mindset to effectively sell a design system project to higher levels of business function within their organisation.

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Laura Van Doore

November 02, 2018
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