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lauriekalmanson

lauriekalmanson

UX, IA, IXD, Content strategy: What do your users need? I've been a UX lead consultant, manager, cross-team leader, and individual contributor, working collaboratively with clients, managers and teams to create digital experiences that delight loyal users while matching business goals to things people want to do.

I walked into Yoyodyne Entertainment / Seth Godin Productions (acquired by Yahoo!) and never looked back. Today, I do UX strategy, IA, IXD, content strategy and 360° online marketing across web, iOS, social, e-commerce, dashboards, healthcare claims processing, intranets and B2B.

Methods: Listening and talking; collaborative sketching; personas, scenarios, sitemaps, storyboards, wireframes, user flows; landing pages; talking out loud usability testing, A/B conversions

Clients/Projects: The Actors Fund, American Express, AT&T/Downtown Digital, Bideawee, BlueCross BlueShield, CBS.com, Click3x, Clickfire Media, The Climate Project, Columbia/Presbyterian Medical Center, ConEd, Continuum Health Partners, Cummins, Deloitte, Dilbert/United Media, Emdeon/WebMD, Ford, HealthStream, Hugo Boss, Mercedes-Benz, Macquarium, Moontoast, Pedigree/Woofer, Pitney-Bowes, Qualifacts, SESAC, Standard & Poor's, Time Inc., Yoyodyne / Seth Godin Productions (acquired by Yahoo!), ZirMed