BarCamp Nashville: What is UX? Everywhere, everything

how something works; how it does what it does; how you feel about it; how it looks and feels

Transcript

1. #UX See Speak Share Laurie Kalmanson #BCN11UX 1 Saturday, October 15, 2011 UX has a specialized vocabulary, but it’s really very simple: Be kind. Be clear. Be yourself / your brand.
2. Delight people Solve problems 2 #UX #CX Saturday, October 15, 2011 People like things that are wonderful, gracious and helpful. We don’t like things that aren’t.
3. Give people things they’ve never seen 3 #coolstuff #whoa Saturday, October 15, 2011 What can you imagine? What have you seen that is beyond your imagining?
4. Give people things they’ve never seen ...or imagined 4 Saturday, October 15, 2011 What can you give your users and customers that they haven’t seen before?
5. #interfaces are songs 5 Saturday, October 15, 2011 An interface has a rhythm. It has a beat. It can be synth/drums/bass, it can be what you hear when you’re lost at the supermarket -- but it has a sound and a mood.
6. 6 Mobile has a beat you can dance to. Saturday, October 15, 2011 What are the steps for the dance your interface does? What dance should your client’s interface have?
7. 7 Mobile goes vroom vroom beep beep. Saturday, October 15, 2011 Mobile has unique constraints and opportunities. The focus is intense. The space is small. How can you add delight with motion? MiniCooper uses wiggles and bounces.
8. #videoof catplaying withiPad 8 #videoof babyusing iPhone Saturday, October 15, 2011 We know the jokes and we know the punchlines. #magazinesareiPadsthatarebroken
9. 9 Saturday, October 15, 2011 Two characters and one iconic device can tell a story.
10. 10 Saturday, October 15, 2011 When humans feel things, we want to share things.
11. HOW do I work this? 11 And you may ask yourself, Saturday, October 15, 2011 There are two kinds of experiences: Good experiences and not-good experiences.
12. 12 #howdoiworkthis? Saturday, October 15, 2011 These are not-good experiences: Facebook error messages are rude and the opposite of helpful. Don’t do this.
13. 13 #howdoiworkthis? Saturday, October 15, 2011 A two-floor elevator should have simple buttons that say 1,2 or Up/Down, or a simple toggle. Don’t do this.
14. 14 #howdoiworkthis? Saturday, October 15, 2011 These four experiences are good and not-good, each in their own ways. Take the good. Leave the bad.
15. #howdoiworkthis? 15 Saturday, October 15, 2011 This is the userflow for Facebook privacy settings. This is the opposite of a good experience.
16. #engagementarchitecture #mobile #website #ux #ia #contentstrategy #branding #visualdesign #lookandfeel 16 Saturday, October 15, 2011 These buzzwords and hashtags for the jargon and methodology of user experience are easy to research and easy to learn. Do that. Then take what you need and leave the rest.
17. #userflows #storyboards #personas #contentaudit #usernarratives #wireframes 17 Saturday, October 15, 2011 Same here.
18. 18 Saturday, October 15, 2011
19. Which one are you? Which one would you rather be? 19 Saturday, October 15, 2011 Each of these is an experience. You might like one, two, three or none. What are your user stories for each of these? That’s the framework for personas and narratives for your site or app or service.
20. Saturday, October 15, 2011 Be kind. Do good work. It’s pretty much that simple.
21. Thank you. @lauriekalmanson slideshare.net/lauriek 21 Saturday, October 15, 2011