Coder Faire 2013: Crash course in design thinking and empathy

User success is your success; user failure is your failure. Easy, smooth UX is good for users and for you. Here's how.

Transcript

1. Baroo? Design Thinking Crash Course in Empathy Carve the right user paths in the solutions you build for wants, needs, goals and desires, while offering efficiency, smoothness, delight and only good surprises. Secret hint: UX Secret hint: UX Laurie Kalmanson
2. “Huh...?” Secret hint: UX Laurie Kalmanson
3. Where am I? Secret hint: UX Laurie Kalmanson Location, location, location
4. When is it ok to park? Secret hint: UX Laurie Kalmanson
5. Things that make users go,“Huh?” Secret hint: UX Laurie Kalmanson
6. User success is your success Secret hint: UX Laurie Kalmanson User failure is your failure
7. Workflow Secret hint: UX Laurie Kalmanson
8. Workflow, delight, ROI When digital things just work, users learn faster and need less training. User benefits Maker benefits Delight Good word of mouth Pleasure Easier sales cycle Effectiveness Happier customers Better ROI for everyone Secret hint: UX Laurie Kalmanson
9. Palate cleanser Secret hint: UX Laurie Kalmanson
10. Cognitive load Secret hint: UX Laurie Kalmanson
11. Lighten the load Secret hint: UX Laurie Kalmanson Hierarchies, navigation, taxonomy, categories, subcategories and process flows offer clear wayfinding, and feel natural to users Language, titles, labels and names match experience, knowledge and needs
12. Mental model Secret hint: UX Laurie Kalmanson
13. Clarify the map Secret hint: UX Laurie Kalmanson Clear, brightly lit user paths Things grouped with similar things Goals flow into process flows, tasks and steps
14. Do it right: Heuristics Secret hint: UX Laurie Kalmanson You're doing it right if users: Always know where they are, and never feel lost Can easily get where they want to go, and go back to where they were, without memorizing an unseen trail Can undo an action or redo an action, until it is final
15. Example: Harvest app Secret hint: UX Laurie Kalmanson horizontal tab font hierarchy simple color palette low contrast
16. Example: airbnb app Secret hint: UX Laurie Kalmanson airbnb: tabbed help overlay
17. Example: BBC survey Secret hint: UX Laurie Kalmanson
18. Workflow, delight, ROI Define and build online user experiences that are clear, consistent, and easy to use. Secret hint: UX Laurie Kalmanson
19. Workflow, delight, ROI speakerdeck.com/lauriekalmanson Secret hint: UX Laurie Kalmanson