ux/ia samples: april, 2013

continuous customer evaluation workflow; content structure; storefront homepage; content library sorting/search results

Transcript

1. UX Examples Laurie Kalmanson lauriekalmanson@gmail.com twitter.com/lauriekalmanson 917.797.8675
2. lauriekalmanson@gmail.com :: 917.797.8675 Evaluating customer relationships over time First contact Referral Cold Call Webinar Seminar Outreach Inbound Marketing Education Exposure Introduction Familiarity Acceptance Engagement Repeated contact Purchase Sale is made Minimal engagement Evaluation Light engagement Evaluation Committed engagement Evaluation Customer engagement Evaluation Face to face interviews Qualitative interviews Surveys Ratings Reviews Followup interviews Research tools
3. lauriekalmanson@gmail.com :: 917.797.8675 UX/IA reboot for BCBS of Alabama: ProviderAccess BCBS of Alabama UX / IA reboot for ProviderAccess
4. lauriekalmanson@gmail.com :: 917.797.8675 UX/IA reboot for HSTM online store Suggested UX / IA reboot for HSTM online store
5. lauriekalmanson@gmail.com :: 917.797.8675 Content library search and sorting