Building proximity based retail experience for cross platform devices

October 18th 2014
Connect.JS Conference Presentation on User Experience

Transcript

1. Building Proximity Based Retail Experience
2. #connectjs We are not just talking about iBeacons.
3. #connectjs RX
4. It’s so tempting to think we can create rules or triggers to make everything magical. @scottjenson #connectjs
5. Design systems that offer instead of do. offer do. #connectjs
6. Enters
 Store Purchases
 Item(s) Leaves
 Store #connectjs Customer Journey
7. Enters Store Purchases
 Item(s) Leaves Store Discovery Engagement Persuasion #connectjs Customer Journey
8. Enters
 Store Nears
 Store Purchases
 Item(s) Selects
 Item(s) Uses
 Item(s) Leaves
 Store Discovery Engagement Persuasion #connectjs Customer Journey
9. Enters
 Store Nears
 Store Purchases
 Item(s) Selects
 Item(s) Uses
 Item(s) Leaves
 Store Mobile Apps Backend Services #connectjs Customer Journey
10. #connectjs Retail Architecture iOS Android Blackberry Windows Web Apps * INVT: Inventory Management, CMS: Content Management System, Promo: Promotion Management, DB: Customer Database,
 E-Comm: E-Commerce, POS: Point of sale, Loc Mgmt: Geolocation/Sensor Management E-Comm* POS* Loc Mgmt* Analytics CRM CMS* INVT* Promo* DB*
11. Cross Platform #connectjs iOS Android Blackberry Windows Web Apps E-Comm* POS* Loc Mgmt* Analytics CRM CMS* INVT* Promo* DB*
12. #connectjs User Story Michelle adds her “V” credit card to her mobile app. Her mobile app shows all items that are on sale as she arrives at the “T” the store. She scans the barcode of each items listed on her mobile app. Michelle finds the total amount of discount she will be receiving. At the check out, she shows the clerk a barcode displayed on her mobile app to receive a discounted price on her purchase. The mobile app shows Michelle a history of how much she has saved using her “V” credit card with the mobile app.
13. #connectjs Enters
 Store Nears
 Store Purchases
 Item(s) Selects
 Item(s) Uses
 Item(s) Leaves
 Store Retail Scenario Add credit 
 card number to mobile app. Mobile app verifies BIN. Mobile app verifies gps coordinate
 and displays relevant content. Item barcode is 
 scanned to verify
 discount eligibility. Mobile app 
 displays barcode to receive discount. POS scans barcode to apply discounted total amount. History of discounted purchased is accessible through a wallet page.
14. #connectjs Enters
 Store Nears
 Store Purchases
 Item(s) Selects
 Item(s) Uses
 Item(s) Leaves
 Store Awareness Consider Purchase Loyalty Retail Experience Cycle
15. /leejaew #connectjs