Quick & Dirty Prototyping - Singapore Lean Startup Circle June Meetup

"If a picture is worth a thousand words, a prototype is worth a thousand meetings". Some practical tips and tools for building a prototype that will help gather invaluable insights from your users and stakeholders.

Transcript

1. QUICK & DIRTY
   PROTOTYPING
   FAST AND EFFECTIVE WAY TO
   GAIN VALUABLE USER INSIGHTS
   

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2. WHO IS THIS GUY?
   Lee Jun Lin
   Co-founder, Designer at Minitheory
   jun@minitheory.com
   @leejunlin
   WE CRAFT KICKASS EXPERIENCES
   

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3. WHAT IS HE DOING HERE?
   §  How we work
   §  How you can apply some of the techniques
   we use
   §  Nothing revolutionary
   

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4. LET'S SAY...
   §  You've done your initial customer development
   and idea validations
   §  You've narrowed down the features in your MVP
   §  You've decided on what new feature(s)
   to introduce in your product or
   service
   

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5. AWESOME! TIME TO BUILD!
   

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6. BUT HOLD ON A SEC...
   Design and development costs time and money,
   the two things most startups/entrepreneurs are
   really short on...
   Heck! Even big companies have limited budgets
   sometimes!
   

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7. SO...
   How do we further test our assumptions?
   BECAUSE…
   the sooner we find out which features are worth
   investing in, the sooner we can focus limited
   resources on the best solutions to our business
   problems
   

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8. ENTER THE PROTOTYPE
   Quick and easy way to get
   something tangible into the
   hands of your users/customers
   

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9. ALL PART OF THE CYCLE
   Prototype!
   

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10. and
    many
    more...
    THERE IS AN ABUNDANCE
    OF TOOLS
    

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11. YOU WANT TO MAKE YOUR
    IDEAS REAL… REALLY FAST!
    And the fastest tools:
    

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12. GETS MESSY REAL FAST!
    

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13. COMPLEMENTARY TOOLS
    

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14. TEMPLATES!
    http://bit.ly/smtemplates
    

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15. DEMO TIME!
    

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19. PUT IT IN THE HANDS OF YOUR
    USERS!
    §  Best results come from testing no more than 5
    users and running as many small tests as you can
    afford
    §  Testing with 5 users finds 80% of the usability
    problems
    - Jakob Neilsen
    http://www.nngroup.com/articles/why-you-only-need-to-test-
    with-5-users/
    

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20. KEEP IN MIND WHAT YOU ARE
    TRYING TO LEARN WITH YOUR
    PROTOTYPE
    §  Is there a need for the solution I'm designing?
    §  Is there value in the solution and features I'm
    offering?
    §  Is my solution usable?
    

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21. THERE IS NO RIGHT OR WRONG
    METHOD
    DEFINE:
    §  What you are trying to learn
    §  What are the main signals you need from your
    users/customers to validate your hypothesis?
    §  Are there any other signals you can test for?
    §  What's the fastest way for you to find this
    information?
    

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22. THERE IS NO RIGHT OR WRONG
    METHOD
    §  Use your prototype as a tool to complement
    your customer development & research
    §  See if you can gain new insights from feedback
    and interactions
    

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23. IMPROVE AND ITERATE!
    

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24. THANK YOU
    

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