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Quick & Dirty Prototyping - Singapore Lean Startup Circle June Meetup

leejunlin
June 11, 2013

Quick & Dirty Prototyping - Singapore Lean Startup Circle June Meetup

"If a picture is worth a thousand words, a prototype is worth a thousand meetings". Some practical tips and tools for building a prototype that will help gather invaluable insights from your users and stakeholders.

leejunlin

June 11, 2013
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  1. QUICK & DIRTY
    PROTOTYPING
    FAST AND EFFECTIVE WAY TO
    GAIN VALUABLE USER INSIGHTS

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  2. WHO IS THIS GUY?
    Lee Jun Lin
    Co-founder, Designer at Minitheory
    [email protected]
    @leejunlin
    WE CRAFT KICKASS EXPERIENCES

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  3. WHAT IS HE DOING HERE?
    §  How we work
    §  How you can apply some of the techniques
    we use
    §  Nothing revolutionary

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  4. LET'S SAY...
    §  You've done your initial customer development
    and idea validations
    §  You've narrowed down the features in your MVP
    §  You've decided on what new feature(s)
    to introduce in your product or
    service

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  5. AWESOME! TIME TO BUILD!

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  6. BUT HOLD ON A SEC...
    Design and development costs time and money,
    the two things most startups/entrepreneurs are
    really short on...
    Heck! Even big companies have limited budgets
    sometimes!

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  7. SO...
    How do we further test our assumptions?
    BECAUSE…
    the sooner we find out which features are worth
    investing in, the sooner we can focus limited
    resources on the best solutions to our business
    problems

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  8. ENTER THE PROTOTYPE
    Quick and easy way to get
    something tangible into the
    hands of your users/customers

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  9. ALL PART OF THE CYCLE
    Prototype!

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  10. and
    many
    more...
    THERE IS AN ABUNDANCE
    OF TOOLS

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  11. YOU WANT TO MAKE YOUR
    IDEAS REAL… REALLY FAST!
    And the fastest tools:

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  12. GETS MESSY REAL FAST!

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  13. COMPLEMENTARY TOOLS

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  14. TEMPLATES!
    http://bit.ly/smtemplates

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  15. PUT IT IN THE HANDS OF YOUR
    USERS!
    §  Best results come from testing no more than 5
    users and running as many small tests as you can
    afford
    §  Testing with 5 users finds 80% of the usability
    problems
    - Jakob Neilsen
    http://www.nngroup.com/articles/why-you-only-need-to-test-
    with-5-users/

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  16. KEEP IN MIND WHAT YOU ARE
    TRYING TO LEARN WITH YOUR
    PROTOTYPE
    §  Is there a need for the solution I'm designing?
    §  Is there value in the solution and features I'm
    offering?
    §  Is my solution usable?

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  17. THERE IS NO RIGHT OR WRONG
    METHOD
    DEFINE:
    §  What you are trying to learn
    §  What are the main signals you need from your
    users/customers to validate your hypothesis?
    §  Are there any other signals you can test for?
    §  What's the fastest way for you to find this
    information?

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  18. THERE IS NO RIGHT OR WRONG
    METHOD
    §  Use your prototype as a tool to complement
    your customer development & research
    §  See if you can gain new insights from feedback
    and interactions

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  19. IMPROVE AND ITERATE!

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