Lean UX and Landing Page Design

Presented at Lean Startup Machine SF, this deck explores what Lean UX is and then deep dives into how to design a landing page as a means of validation.

Transcript

1. Lean UX Lee Munroe Product Designer @ Mailgun by Rackspace
2. What is UX design?
3. UX != UI
4. Field research, Face to face interviewing, Creation of user tests, Gathering and organizing statistics, Creating personas, Product design, Feature writing, Requirement writing, Graphic arts, Interaction design, Information architecture, Usability, Prototyping, Interface layout, Interface design, Visual design, Taxonomy creation, Terminology creation, Copywriting, Presenting and speaking, Working tightly with programmers, Brainstorm coordination, Design culture evangelism
5. Field research, Face to face interviewing, Creation of user tests, Gathering and organizing statistics, Creating personas, Product design, Feature writing, Requirement writing, Graphic arts, Interaction design, Information architecture, Usability, Prototyping, Interface layout, Interface design, Visual design, Taxonomy creation, Terminology creation, Copywriting, Presenting and speaking, Working tightly with programmers, Brainstorm coordination, Design culture evangelism
7. UserExperienceRocks.com  
8. User Experience == THE OVERALL EXPERIENCE
9. Jeff Gothelf, Lean UX  
10. UX Designers: before  
11. UX Designers: after  
12. Principles & TECHNIQUES
13. 1. Hypothesis  
14. 2. Personas  
15. 3. Prototypes  
16. 3. Prototypes  
17. 3. Prototypes  
18. 4. User Testing  
19. 4. UserTesting.com  
20. 5. Team Collaboration  
21. Tools  
22. Validate With LANDING PAGES
23. Just Enough “DESIGN”
24. Focus On The PROBLEM
25. 1. Headline  
26. 2. Call To Action  
27. 3. Email Capture  
28. 4. Photo/Video  
29. 5. Social Proof  
30. 6. Urgency  
31. 7. Pay Now  
33. Thank You! @leemunroe