Lean UX and Landing Page Design

Lean UX and Landing Page Design

Presented at Lean Startup Machine SF, this deck explores what Lean UX is and then deep dives into how to design a landing page as a means of validation.

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Lee Munroe

May 17, 2014
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Transcript

  1. Lean UX Lee Munroe Product Designer @ Mailgun by Rackspace

  2. What is UX design?

  3. UX != UI

  4. Field research, Face to face interviewing, Creation of user tests,

    Gathering and organizing statistics, Creating personas, Product design, Feature writing, Requirement writing, Graphic arts, Interaction design, Information architecture, Usability, Prototyping, Interface layout, Interface design, Visual design, Taxonomy creation, Terminology creation, Copywriting, Presenting and speaking, Working tightly with programmers, Brainstorm coordination, Design culture evangelism
  5. Field research, Face to face interviewing, Creation of user tests,

    Gathering and organizing statistics, Creating personas, Product design, Feature writing, Requirement writing, Graphic arts, Interaction design, Information architecture, Usability, Prototyping, Interface layout, Interface design, Visual design, Taxonomy creation, Terminology creation, Copywriting, Presenting and speaking, Working tightly with programmers, Brainstorm coordination, Design culture evangelism
  6. None
  7. UserExperienceRocks.com  

  8. User Experience == THE OVERALL EXPERIENCE

  9. Jeff Gothelf, Lean UX  

  10. UX Designers: before  

  11. UX Designers: after  

  12. Principles & TECHNIQUES

  13. 1. Hypothesis  

  14. 2. Personas  

  15. 3. Prototypes  

  16. 3. Prototypes  

  17. 3. Prototypes  

  18. 4. User Testing  

  19. 4. UserTesting.com  

  20. 5. Team Collaboration  

  21. Tools  

  22. Validate With LANDING PAGES

  23. Just Enough “DESIGN”

  24. Focus On The PROBLEM

  25. 1. Headline  

  26. 2. Call To Action  

  27. 3. Email Capture  

  28. 4. Photo/Video  

  29. 5. Social Proof  

  30. 6. Urgency  

  31. 7. Pay Now  

  32. None
  33. Thank You! @leemunroe