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ProductTank - Strategic UX

August 15, 2012

ProductTank - Strategic UX

given at ProductTank meetup on 15 August 2012


August 15, 2012

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  1. ‘everyone has a plan, until they get punched in the

    face’ - Mike Tyson, World Heavyweight Boxing Champion
  2. Top Down designing better environments for doing better UX Bottom

    Up a model for infiltrating strategy into your organisation
  3. what are the top three factors in your organisations that

    restrict your ability to deliver an amazing user experience?
  4. ‘People don’t buy what you do, they buy why you

    do it’ The Golden Circle - Simon Sinek
  5. Hierarchy is an organization with its face to the CEO

    and its ass to the customer - Jonas Ridderstråle
  6. org chart methodology incentives e n v i r o

    n m e n t budgets & accounting infrastructure processes reporting communications tools culture l e a d e r s h i p technology SOME AREAS TO CONSIDER, TO GET YOU STARTED. FEEL FREE TO GO BEYOND THIS LIST. . SIZE IS NOT INTENDED TO INDICATE RELATIVE IMPORTANCE. IS JUST TO MAKE THE PAGE LOOK PRETTIER.
  7. target audience value proposition customer experience strategy strategy driven tactical

    execution 4. 3. 2. 1. vision (business purpose) what are you trying to achieve? what’s the plan? how do we execute the plan? customer experience business model business strategy customer journey map personas design principles KPIs and metrics prioritisation experience modelling design evaluation framework strategy driven methodology