ProductTank - Strategic UX

given at ProductTank meetup on 15 August 2012

Transcript

1. Strategic User Experience Product Tank August 2012 Leisa Reichelt disambiguity.com @leisa
2. there is no such thing as UX Strategy
3. ‘everyone has a plan, until they get punched in the face’ - Mike Tyson, World Heavyweight Boxing Champion
4. Top Down designing better environments for doing better UX Bottom Up a model for infiltrating strategy into your organisation
5. what are the top three factors in your organisations that restrict your ability to deliver an amazing user experience?
6. ‘People don’t buy what you do, they buy why you do it’ The Golden Circle - Simon Sinek
7. a customer doesn’t buy a drill...
8. Hierarchy is an organization with its face to the CEO and its ass to the customer - Jonas Ridderstråle
9. org chart methodology incentives e n v i r o n m e n t budgets & accounting infrastructure processes reporting communications tools culture l e a d e r s h i p technology SOME AREAS TO CONSIDER, TO GET YOU STARTED. FEEL FREE TO GO BEYOND THIS LIST. . SIZE IS NOT INTENDED TO INDICATE RELATIVE IMPORTANCE. IS JUST TO MAKE THE PAGE LOOK PRETTIER.
10. ‘Culture eats strategy for breakfast’ Peter Drucker: Patron Saint of Strategic UX
11. ‘The behaviour your seeing is the behaviour you’ve designed for’ - Joshua Porter
12. target audience value proposition customer experience strategy strategy driven tactical execution 4. 3. 2. 1. vision (business purpose) what are you trying to achieve? what’s the plan? how do we execute the plan? customer experience business model business strategy customer journey map personas design principles KPIs and metrics prioritisation experience modelling design evaluation framework strategy driven methodology
14. http://desonance.wordpress.com/2010/06/16/customer-experience-mapping/
15. disambiguity.com/strategic-ux-some-recommended-reading/