Unlearn Product Development

Many companies think they're building products, but in reality, they treat them like projects — chasing deadlines, managing tasks, and measuring outputs. This way of working leads to wasted features, technical debt, and frustrated teams. "Unlearn Product Development" invites you to challenge this mindset and embrace a fresh approach focused on outcomes, not outputs.

In this talk, we'll explore the key differences between project-driven development and product-driven development. You'll learn about the common traps teams fall into, like over-prioritizing deadlines, relying on useless metrics, and focusing on delivery over discovery. Most importantly, we'll discuss "The Laws of Product Development" — a set of principles to help you break free from these outdated habits.

Key takeaways include:

* Why chasing deadlines kills motivation and harms customer satisfaction.
* How to shift from "feature-first thinking" to "problem-first thinking" and build better solutions.
* Why traditional metrics like story points and velocity do more harm than good.
* How to create teams that own the whole customer problem, not just their piece of the puzzle.

If you're tired of delivering features nobody uses, chasing deadlines that never end, and dealing with never-ending rework, this talk will give you a clear path forward. By unlearning old habits, you'll be ready to build products that actually matter — for your customers, your teams, and your business.