Growth Recipe

How can I gain more revenue and have more engagement?

Transcript

1. The real life How can I gain more revenue and have more engagement?
2. Supply, demand and cash Make them come back and talk about your product. Make consumers promote your product as the next best thing to sex.
3. On a high through Conversion buy the outcome, not the exercise
4. The pusherman 1. We will hook any type of data that you will provide to our system 2. We set the goals and train our models to deliver ongoing relevance 3. We will make you come back for more, over and over again
5. Properties “Are consumers finding what they want, or are they having the type of experience that encourages them to take the next step and become a customer?” Relevance
6. Properties “In growth marketing, relevance means understanding a consumer’s behavior across all digital channels and then being able to use that intelligence to take action in real-time by offering the most relevant and personalized experience to consumers” Intelligence
7. Providing the fix Measure Segment Training Model Analysis ++ relevance == more revenue
8. The chase “ Machine Learning (data mining, data analyse) 1. Searching for patterns within data 2. On the basis of these patterns produce a model that describes the data 3. Provide better decisions as a result of this model” Training model
9. The chase “Collect data on user behavior and activity from all the visitor interaction channels, including websites, social media and mobile devices. Final focus lies on the e-commerce instances” Measure
10. The chase “After data is collected, analyze it to obtain a holistic view of customer behavior across all channels and over time” Analysis
11. The chase “Visitors who share one or more preferences or characteristics” “Segmentation Division of visitors into groups (or segments) that are then tested or used against defined objectives” Segment
12. Outcome “Understand what works and what doesn’t, the interrelationship and the chases between the touch points, and the ability to easily take action on this understanding” Real-time relevance is king
13. A simple case You have a set of consumers that receive a newsletter on a weekly basis, we want to upgrade my e- commerce conversions step by step and you want to see and believe (pilot) before you commit (which is by the way a maximum of a monthly commitment)
14. Example 1. Input (data) 2. Newsletters (refresh) 3. Process (train model) 4. Update segment The chase
15. Example “Each chase brings the content and segments closer, resulting in relevancy and therefore growing the revenue” chases conversions
16. Outcome “We monitored that the increased relevance can bring several percent improvement in conversion” “If we increase the conversion ratio of email with 3% (a change of 0.55% to 0.57%) means that an additional turnover of more than € 15,000 a year”