Monetizing in LINE API Platform

LINE Thailand Developer Conference 2019
https://www.facebook.com/events/410021356453349/

Transcript

1. TRIT SIRIPORNTANAKUL Business Connect Consultant LINE THAILAND MONETIZING IN LINE API PLATFORM
2. MONETIZING IN LINE API PLATFORM Technical Expertise Business Expertise P A R T 4 SME SOLUTION IDEATION P A R T 3 BUSINESS MODELS P A R T 2 OPPORTUNITIES P A R T 1 REDESIGN BACKGROUND
3. P A R T 4 SME SOLUTION IDEATION P A R T 3 BUSINESS MODELS P A R T 2 OPPORTUNITIES P A R T 1 REDESIGN BACKGROUND
4. REDESIGN BACKGROUND Demand to create application is Increasing Decreasing supply of application usage
5. REDESIGN BACKGROUND WHY LINE API ? Native Application LINE Official Account ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Difficult to become sticky 44M MAU Time to get used to UX UI 7 years in market High cost of acquisition Simply “Add Friend”
6. REDESIGN BACKGROUND WHY MONETIZE ? Redesign has unlocked LINE API for FREE
7. REDESIGN OBJECTIVES Received Spamming Messages verage x messages per week Send Blind Broadcast CTR < 3% Brand Brand Brand End user Advertiser Direction of interest
8. REDESIGN OBJECTIVES Received Spamming Messages verage x messages per week Send Blind Broadcast CTR < 3% Brand Brand Brand End user Advertiser Unlocking LINE API aims towards platform goal Direction of interest
9. REDESIGN OBJECTIVES Received Spamming Messages Average x messages per week Send Blind Broadcast CTR < 3% User Centric Platform Informative & Beneficial Effective Communication High Conversion Rate Brand Brand Brand Unlocking LINE API aims towards platform goal Your solution with LINE API will realize LINE Goals End user Advertiser Direction of interest Direction of interest
10. P A R T 4 SME SOLUTION IDEATION P A R T 3 BUSINESS MODELS P A R T 2 OPPORTUNITIES P A R T 1 REDESIGN BACKGROUND
11. OPPORTUNITY MARKET SIZE & GROWTH Business Connect 1,900,000 THB/year 100 API accounts 2.7M API accounts Messaging API Free of Charge X 27,000
12. OPPORTUNITY ACCOUNT CATEGORIES 2,700,000 API accounts 60% 40% Restaurant Health & Beauty Education Professions Hospitality Service Sector Fashion Health & Beauty Food & Beverage High Value Products & Goods Home Product Trade Sector
13. P A R T 4 SME SOLUTION IDEATION P A R T 3 BUSINESS MODELS P A R T 2 OPPORTUNITIES P A R T 1 REDESIGN BACKGROUND
14. THE BUSINESS MODELS #1 “B2C” Specific Solution Ready to use Platform for LINE user End user Ready to use Platform for LINE User
15. THE BUSINESS MODELS LINE User B2C LINE Scale Up Target Segment Business Model LINE Support Program Revenue Model variety Products Ready to use Platform for LINE User 1
16. THE BUSINESS MODELS #2 “B2B” Customized Solution Brand A Client Platform Corporate Client Third Party Platform End user Integration Integration Platform Knowledge
17. THE BUSINESS MODELS Corporate LINE User B2B B2C Developer Partner LINE Scale Up Target Segment Business Model LINE Support Program Revenue Model Fee, Commission variety Products Platform Know how Ready to use Platform for LINE User 1 2
18. THE BUSINESS MODELS #3 ”B2B2C” Generic Solution Brand A Brand B Brand C Developer Platform End user SME Client Ready to use Platform for Business
19. THE BUSINESS MODELS Corporate SME LINE User B2B B2B2C B2C Developer Partner Tech Partner LINE Scale Up Target Segment Business Model LINE Support Program Revenue Model Fee, Commission Transactional-based, Subscription-based (Creative pricing) variety Products Platform Know how Ready to use Platform for Business Ready to use Platform for LINE User 1 2 3
20. P A R T 4 SME SOLUTION IDEATION P A R T 3 BUSINESS MODELS P A R T 2 OPPORTUNITIES P A R T 1 REDESIGN BACKGROUND
21. IDEATION 1 : CAR WASH SERVICE Register & schedule Notify completion Check available time Welcome to The Car Wash Company Our Branch Check Availability Your car has completed, please pick up at your convenience More Information Available time Estimated service time 60 mins Pick a time of service 00 13 Confirm
22. IDEATION 1 : CAR WASH SERVICE Notify Expiry See Packages Track usage Buy Now Recommended Package SUV Package x 10 times Price 5,000 B Renew Now Your Package SUV Package x 10 times You have 9 Remaining wash Book a wash Your package will expire in 15 days, renew now for 25% discount Renew Now
23. IDEATION 2 : FOOD SERVICE Book a Table or Queue Register & Queue See Menu & Order After Service Thank you for dining at The Burger Shop, give us a review & rating, Feedback Welcome to The Burger Shop, you can now make order here Order Now Book a Table A61 A56 Your Queue Current Queue Trit Siriporntanakul The Best Burget in Town! Highly recommended menu to try, also try the HotDog Order Now The Burger (1,000 Reviews) Estimated wait time 15 mins
24. IDEATION 2 : FOOD SERVICE Instant Promotion Redeem Promotion Promotion Usage You have redeem 20% discount coupon, please show code to staff CODE You have received 20% discount coupon, Valid until 5pm today Get Coupon Membership info. Your Basic Info. 20% Discount Coupon Point Earned 200 Your Coupon Wallet Free Delivery Free Fries Free Burger Coupon Point 50 200 500 20% Discount Coupon 0 Reward Page Trit Siriporntanakul
25. trit.s@linecorp.com LINE PROVIDE SUPPORT PROGRAM FOR CERTIFIED PARTNER
26. THANK_YOU