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Digital Advertising 101: How to make money via advertising technology?

Digital Advertising 101: How to make money via advertising technology?

LINE Developers Thailand

September 08, 2022
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  1. Digital Advertising 101:
    How to make money via advertising technology?

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  2. View Slide

  3. “Digital Advertising”

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  4. Digital Advertising Ecosystem

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  5. Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product

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  6. Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product
    Sell ad space

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  7. Players
    Digital Advertising Ecosystem
    Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product
    Sell ad space
    Product/Service
    #TeamAdvertiser

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  8. Players
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product
    Sell ad space

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  9. Traditionally
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product
    Sell ad space
    Manual contact

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  10. Programmatic Advertising
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product
    Sell ad space
    Programmatic
    Advertising

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  11. Programmatic Advertising
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    #TeamPublisher
    Advertise product
    Sell ad space
    Programmatic Advertising
    DSP
    (Demand Side Platform)

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  12. Programmatic Advertising
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    #TeamPublisher
    Advertise product
    Sell ad space
    Programmatic Advertising
    DSP SSP
    (Demand Side Platform) (Supply Side Platform)

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  13. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP

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  14. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP

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  15. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP

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  16. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP

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  17. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    Ad request
    DSP

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  18. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    Ad request
    DSP
    DSP send ads to SSP

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  19. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    Ad request
    DSP
    DSP send ads to SSP Auction

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  20. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    User open
    web/APP
    Create ad campaign on DSP
    #TeamAdvertiser DSP SSP
    Bind ad space with SSP
    SSP
    Ad request
    DSP
    DSP send ads to SSP Auction Ad shown

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  21. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher

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  22. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher

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  23. Programmatic Advertising: Ad Network
    Digital Advertising Ecosystem
    Programmatic Advertising
    DP SSP
    Ad Network
    Publisher 1
    Publisher 2
    Publisher 3
    Advertiser

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  24. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher

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  25. Programmatic Advertising: Ad Exchange
    Digital Advertising Ecosystem
    Programmatic Advertising
    DSP SSP
    Ad Exchange
    Publisher 2
    Publisher 3
    Ad Network 1
    Publisher 4
    Ad Network 2
    Publisher 5
    Publisher 6
    Advertiser

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  26. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher

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  27. Programmatic Advertising: Single Publisher
    Digital Advertising Ecosystem
    Programmatic Advertising
    DSP SSP
    Programmatic Advertising
    Advertiser Publisher

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  28. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Beginner Beginner & Advanced
    Advanced
    Higher risk

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  29. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced

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  30. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced

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  31. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced

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  32. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced

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  34. Programmatic Advertising: LINE Ads
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)

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  35. Programmatic Advertising: LINE Ads
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)

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  36. Understanding Your Ad Platform

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  37. Ad Placement
    Understanding Your Ad Platform

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  38. Ad Placement
    Ad Format
    Understanding Your Ad Platform

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  39. Ad Placement
    Ad Format
    Ad Objective
    Understanding Your Ad Platform

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  40. LINE HOME TAB LINE CHAT LIST LINE VOOM LINE TODAY LINE WALLET LINE OPENCHAT
    53M 35M
    USERS
    26M
    USERS
    18M
    USERS
    Ad Placement

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  41. Ad Format

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  42. Discover & Consider Interest Purchase Re-Purchase
    Ad Objective

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  43. API
    API
    Create Ads
    Update Campaign
    Download Report
    ETC.

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  44. 2022 Upcoming Features!
    SUMMARY
    New Objective
    Optimization
    New Format
    Chat Ads
    Animation Ads
    Persona Targeting

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  45. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising

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  46. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    #TeamAdvertiser DSP
    (Demand Side Platform)

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  47. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    #TeamAdvertiser DSP
    (Demand Side Platform)
    #TeamPublisher
    SSP
    (Supply Side Platform)

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  48. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    #TeamAdvertiser DSP
    (Demand Side Platform)
    #TeamPublisher
    SSP
    (Supply Side Platform)
    Ad Network
    Ad Exchange
    Single Publisher

    View Slide

  49. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    Ad Placement
    Ad format
    Ad objective
    Etc.

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  50. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    Ad Placement
    Ad Format
    Ad objective
    Etc.

    View Slide

  51. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    Ad Placement
    Ad Format
    Ad Objective
    Etc.

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  52. How to Start:

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  53. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  54. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  55. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  56. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  57. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  58. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

    View Slide

  59. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  60. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  61. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads

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  62. For more: lineforbusiness.com

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  63. Thank you

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