Digital Advertising 101: How to make money via advertising technology?

Transcript

1. Digital Advertising 101: How to make money via advertising technology?
3. “Digital Advertising”
4. Digital Advertising Ecosystem
5. Digital Platform Ex. APP, Website, Social Media #TeamPublisher Advertise product
6. Digital Platform Ex. APP, Website, Social Media #TeamPublisher Advertise product Sell ad space
7. Players Digital Advertising Ecosystem Digital Platform Ex. APP, Website, Social Media #TeamPublisher Advertise product Sell ad space Product/Service #TeamAdvertiser
8. Players Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform Ex. APP, Website, Social Media #TeamPublisher Advertise product Sell ad space
9. Traditionally Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform Ex. APP, Website, Social Media #TeamPublisher Advertise product Sell ad space Manual contact
10. Programmatic Advertising Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform Ex. APP, Website, Social Media #TeamPublisher Advertise product Sell ad space Programmatic Advertising
11. Programmatic Advertising Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform #TeamPublisher Advertise product Sell ad space Programmatic Advertising DSP (Demand Side Platform)
12. Programmatic Advertising Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform #TeamPublisher Advertise product Sell ad space Programmatic Advertising DSP SSP (Demand Side Platform) (Supply Side Platform)
13. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP
14. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP
15. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP
16. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP
17. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP Ad request DSP
18. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP Ad request DSP DSP send ads to SSP
19. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP Ad request DSP DSP send ads to SSP Auction
20. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising User open web/APP Create ad campaign on DSP #TeamAdvertiser DSP SSP Bind ad space with SSP SSP Ad request DSP DSP send ads to SSP Auction Ad shown
21. Programmatic Advertising: 3 Models Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher
22. Programmatic Advertising: 3 Models Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher
23. Programmatic Advertising: Ad Network Digital Advertising Ecosystem Programmatic Advertising DP SSP Ad Network Publisher 1 Publisher 2 Publisher 3 Advertiser
24. Programmatic Advertising: 3 Models Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher
25. Programmatic Advertising: Ad Exchange Digital Advertising Ecosystem Programmatic Advertising DSP SSP Ad Exchange Publisher 2 Publisher 3 Ad Network 1 Publisher 4 Ad Network 2 Publisher 5 Publisher 6 Advertiser
26. Programmatic Advertising: 3 Models Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher
27. Programmatic Advertising: Single Publisher Digital Advertising Ecosystem Programmatic Advertising DSP SSP Programmatic Advertising Advertiser Publisher
28. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Beginner Beginner & Advanced Advanced Higher risk
29. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
30. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
31. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
32. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
34. Programmatic Advertising: LINE Ads Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform)
35. Programmatic Advertising: LINE Ads Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform)
36. Understanding Your Ad Platform
37. Ad Placement Understanding Your Ad Platform
38. Ad Placement Ad Format Understanding Your Ad Platform
39. Ad Placement Ad Format Ad Objective Understanding Your Ad Platform
40. LINE HOME TAB LINE CHAT LIST LINE VOOM LINE TODAY LINE WALLET LINE OPENCHAT 53M 35M USERS 26M USERS 18M USERS Ad Placement
41. Ad Format
42. Discover & Consider Interest Purchase Re-Purchase Ad Objective
43. API API Create Ads Update Campaign Download Report ETC.
44. 2022 Upcoming Features! SUMMARY New Objective Optimization New Format Chat Ads Animation Ads Persona Targeting
45. Programmatic Advertising: Overview Digital Advertising Ecosystem Programmatic Advertising
46. Programmatic Advertising: Overview Digital Advertising Ecosystem Programmatic Advertising #TeamAdvertiser DSP (Demand Side Platform)
47. Programmatic Advertising: Overview Digital Advertising Ecosystem Programmatic Advertising #TeamAdvertiser DSP (Demand Side Platform) #TeamPublisher SSP (Supply Side Platform)
48. Programmatic Advertising: Overview Digital Advertising Ecosystem Programmatic Advertising #TeamAdvertiser DSP (Demand Side Platform) #TeamPublisher SSP (Supply Side Platform) Ad Network Ad Exchange Single Publisher
49. Programmatic Advertising: Overview Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform) Ad Placement Ad format Ad objective Etc.
50. Programmatic Advertising: Overview Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform) Ad Placement Ad Format Ad objective Etc.
51. Programmatic Advertising: Overview Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform) Ad Placement Ad Format Ad Objective Etc.
52. How to Start:
53. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
54. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
55. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
56. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
57. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
58. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
59. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
60. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
61. 1. Go to admanager.line.biz 2. Create business account 3. Create ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
62. For more: lineforbusiness.com
63. Thank you