Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Digital Advertising 101: How to make money via...

Digital Advertising 101: How to make money via advertising technology?

LINE Developers Thailand

September 08, 2022
Tweet

More Decks by LINE Developers Thailand

Other Decks in Technology

Transcript

  1. Players Digital Advertising Ecosystem Digital Platform Ex. APP, Website, Social

    Media #TeamPublisher Advertise product Sell ad space Product/Service #TeamAdvertiser
  2. Players Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform Ex. APP,

    Website, Social Media #TeamPublisher Advertise product Sell ad space
  3. Traditionally Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform Ex. APP,

    Website, Social Media #TeamPublisher Advertise product Sell ad space Manual contact
  4. Programmatic Advertising Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform Ex.

    APP, Website, Social Media #TeamPublisher Advertise product Sell ad space Programmatic Advertising
  5. Programmatic Advertising Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform #TeamPublisher

    Advertise product Sell ad space Programmatic Advertising DSP (Demand Side Platform)
  6. Programmatic Advertising Digital Advertising Ecosystem Product/Service #TeamAdvertiser Digital Platform #TeamPublisher

    Advertise product Sell ad space Programmatic Advertising DSP SSP (Demand Side Platform) (Supply Side Platform)
  7. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising

    Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP
  8. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising

    Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP
  9. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising

    Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP
  10. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising

    Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP Ad request DSP
  11. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising

    Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP Ad request DSP DSP send ads to SSP
  12. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem Programmatic Advertising

    Create ad campaign on DSP #TeamAdvertiser DSP #TeamPublisher SSP Bind ad space with SSP User open web/APP SSP Ad request DSP DSP send ads to SSP Auction
  13. Programmatic Advertising: DSP & SSP Digital Advertising Ecosystem #TeamPublisher Programmatic

    Advertising User open web/APP Create ad campaign on DSP #TeamAdvertiser DSP SSP Bind ad space with SSP SSP Ad request DSP DSP send ads to SSP Auction Ad shown
  14. Programmatic Advertising: Ad Network Digital Advertising Ecosystem Programmatic Advertising DP

    SSP Ad Network Publisher 1 Publisher 2 Publisher 3 Advertiser
  15. Programmatic Advertising: Ad Exchange Digital Advertising Ecosystem Programmatic Advertising DSP

    SSP Ad Exchange Publisher 2 Publisher 3 Ad Network 1 Publisher 4 Ad Network 2 Publisher 5 Publisher 6 Advertiser
  16. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing

    Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Beginner Beginner & Advanced Advanced Higher risk
  17. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing

    Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
  18. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing

    Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
  19. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing

    Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
  20. Ad network Ad exchange Single Publisher (LINE Ads) Type Pricing

    Optimization Brand Safety Brand safety Brand safety Skill Level Fixed Dynamic Dynamic Uncontrollable Controllable Controllable Auto Higher risk Beginner Beginner & Advanced Advanced
  21. Programmatic Advertising: LINE Ads Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising

    #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform)
  22. Programmatic Advertising: LINE Ads Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising

    #TeamAdvertiser DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform)
  23. LINE HOME TAB LINE CHAT LIST LINE VOOM LINE TODAY

    LINE WALLET LINE OPENCHAT 53M 35M USERS 26M USERS 18M USERS Ad Placement
  24. Programmatic Advertising: Overview Digital Advertising Ecosystem Programmatic Advertising #TeamAdvertiser DSP

    (Demand Side Platform) #TeamPublisher SSP (Supply Side Platform) Ad Network Ad Exchange Single Publisher
  25. Programmatic Advertising: Overview Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser

    DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform) Ad Placement Ad format Ad objective Etc.
  26. Programmatic Advertising: Overview Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser

    DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform) Ad Placement Ad Format Ad objective Etc.
  27. Programmatic Advertising: Overview Digital Advertising Ecosystem #TeamPublisher Programmatic Advertising #TeamAdvertiser

    DSP SSP Ad Network Ad Exchange Single Publisher (Demand Side Platform) (Supply Side Platform) Ad Placement Ad Format Ad Objective Etc.
  28. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  29. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  30. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  31. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  32. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  33. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  34. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  35. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads
  36. 1. Go to admanager.line.biz 2. Create business account 3. Create

    ad account 4. Create ad (5 min!) Ø Ad objective Ø Time Ø Budget Ø Targeting Ø Creative How to Start: LINE Ads