Digital Advertising 101: How to make money via advertising technology?

Transcript

1. Digital Advertising 101:
   How to make money via advertising technology?
   

   View Slide

2. View Slide

3. “Digital Advertising”
   

   View Slide

4. Digital Advertising Ecosystem
   

   View Slide

5. Digital Platform
   Ex. APP, Website, Social Media
   #TeamPublisher
   Advertise product
   

   View Slide

6. Digital Platform
   Ex. APP, Website, Social Media
   #TeamPublisher
   Advertise product
   Sell ad space
   

   View Slide

7. Players
   Digital Advertising Ecosystem
   Digital Platform
   Ex. APP, Website, Social Media
   #TeamPublisher
   Advertise product
   Sell ad space
   Product/Service
   #TeamAdvertiser
   

   View Slide

8. Players
   Digital Advertising Ecosystem
   Product/Service
   #TeamAdvertiser
   Digital Platform
   Ex. APP, Website, Social Media
   #TeamPublisher
   Advertise product
   Sell ad space
   

   View Slide

9. Traditionally
   Digital Advertising Ecosystem
   Product/Service
   #TeamAdvertiser
   Digital Platform
   Ex. APP, Website, Social Media
   #TeamPublisher
   Advertise product
   Sell ad space
   Manual contact
   

   View Slide

10. Programmatic Advertising
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    Ex. APP, Website, Social Media
    #TeamPublisher
    Advertise product
    Sell ad space
    Programmatic
    Advertising
    

    View Slide

11. Programmatic Advertising
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    #TeamPublisher
    Advertise product
    Sell ad space
    Programmatic Advertising
    DSP
    (Demand Side Platform)
    

    View Slide

12. Programmatic Advertising
    Digital Advertising Ecosystem
    Product/Service
    #TeamAdvertiser
    Digital Platform
    #TeamPublisher
    Advertise product
    Sell ad space
    Programmatic Advertising
    DSP SSP
    (Demand Side Platform) (Supply Side Platform)
    

    View Slide

13. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP
    

    View Slide

14. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    

    View Slide

15. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    

    View Slide

16. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    

    View Slide

17. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    Ad request
    DSP
    

    View Slide

18. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    Ad request
    DSP
    DSP send ads to SSP
    

    View Slide

19. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    Programmatic Advertising
    Create ad campaign on DSP
    #TeamAdvertiser DSP #TeamPublisher
    SSP
    Bind ad space with SSP
    User open
    web/APP
    SSP
    Ad request
    DSP
    DSP send ads to SSP Auction
    

    View Slide

20. Programmatic Advertising: DSP & SSP
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    User open
    web/APP
    Create ad campaign on DSP
    #TeamAdvertiser DSP SSP
    Bind ad space with SSP
    SSP
    Ad request
    DSP
    DSP send ads to SSP Auction Ad shown
    

    View Slide

21. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    

    View Slide

22. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    

    View Slide

23. Programmatic Advertising: Ad Network
    Digital Advertising Ecosystem
    Programmatic Advertising
    DP SSP
    Ad Network
    Publisher 1
    Publisher 2
    Publisher 3
    Advertiser
    

    View Slide

24. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    

    View Slide

25. Programmatic Advertising: Ad Exchange
    Digital Advertising Ecosystem
    Programmatic Advertising
    DSP SSP
    Ad Exchange
    Publisher 2
    Publisher 3
    Ad Network 1
    Publisher 4
    Ad Network 2
    Publisher 5
    Publisher 6
    Advertiser
    

    View Slide

26. Programmatic Advertising: 3 Models
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    

    View Slide

27. Programmatic Advertising: Single Publisher
    Digital Advertising Ecosystem
    Programmatic Advertising
    DSP SSP
    Programmatic Advertising
    Advertiser Publisher
    

    View Slide

28. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Beginner Beginner & Advanced
    Advanced
    Higher risk
    

    View Slide

29. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced
    

    View Slide

30. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced
    

    View Slide

31. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced
    

    View Slide

32. Ad network Ad exchange Single Publisher
    (LINE Ads)
    Type
    Pricing
    Optimization
    Brand Safety
    Brand safety Brand safety
    Skill Level
    Fixed Dynamic Dynamic
    Uncontrollable Controllable
    Controllable
    Auto
    Higher risk
    Beginner Beginner & Advanced
    Advanced
    

    View Slide

33. View Slide

34. Programmatic Advertising: LINE Ads
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    

    View Slide

35. Programmatic Advertising: LINE Ads
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    

    View Slide

36. Understanding Your Ad Platform
    

    View Slide

37. Ad Placement
    Understanding Your Ad Platform
    

    View Slide

38. Ad Placement
    Ad Format
    Understanding Your Ad Platform
    

    View Slide

39. Ad Placement
    Ad Format
    Ad Objective
    Understanding Your Ad Platform
    

    View Slide

40. LINE HOME TAB LINE CHAT LIST LINE VOOM LINE TODAY LINE WALLET LINE OPENCHAT
    53M 35M
    USERS
    26M
    USERS
    18M
    USERS
    Ad Placement
    

    View Slide

41. Ad Format
    

    View Slide

42. Discover & Consider Interest Purchase Re-Purchase
    Ad Objective
    

    View Slide

43. API
    API
    Create Ads
    Update Campaign
    Download Report
    ETC.
    

    View Slide

44. 2022 Upcoming Features!
    SUMMARY
    New Objective
    Optimization
    New Format
    Chat Ads
    Animation Ads
    Persona Targeting
    

    View Slide

45. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    

    View Slide

46. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    #TeamAdvertiser DSP
    (Demand Side Platform)
    

    View Slide

47. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    #TeamAdvertiser DSP
    (Demand Side Platform)
    #TeamPublisher
    SSP
    (Supply Side Platform)
    

    View Slide

48. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    Programmatic Advertising
    #TeamAdvertiser DSP
    (Demand Side Platform)
    #TeamPublisher
    SSP
    (Supply Side Platform)
    Ad Network
    Ad Exchange
    Single Publisher
    

    View Slide

49. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    Ad Placement
    Ad format
    Ad objective
    Etc.
    

    View Slide

50. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    Ad Placement
    Ad Format
    Ad objective
    Etc.
    

    View Slide

51. Programmatic Advertising: Overview
    Digital Advertising Ecosystem
    #TeamPublisher
    Programmatic Advertising
    #TeamAdvertiser DSP SSP
    Ad Network
    Ad Exchange
    Single Publisher
    (Demand Side Platform) (Supply Side Platform)
    Ad Placement
    Ad Format
    Ad Objective
    Etc.
    

    View Slide

52. How to Start:
    

    View Slide

53. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

54. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

55. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

56. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

57. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

58. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

59. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

60. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

61. 1. Go to admanager.line.biz
    2. Create business account
    3. Create ad account
    4. Create ad (5 min!)
    Ø Ad objective
    Ø Time
    Ø Budget
    Ø Targeting
    Ø Creative
    How to Start: LINE Ads
    

    View Slide

62. For more: lineforbusiness.com
    

    View Slide

63. Thank you
    

    View Slide