Building a Customer Education Webinar Program from Scratch

Customer education doesn’t stop after the onboarding process.

Teaching users how to get the most value from your products makes for happy customers. And keeping your clients in the loop about new features or updates helps them build their skills as your product evolves.

Webinars are one of the best ways to educate your customers, because:

They're scalable - invite hundreds to thousands of users per webinar
They're efficient - use tools in tandem with other promotional channels
They're engaging - create polls, ask questions, and spark conversation

In this webinar we cover:

🚀 Launching your first webinar: defining your goals, selecting a topic, and finding a speaker.

🔨 Tools, process and best practices: tools we love and some tried and true techniques.

📊 How to scale your webinar program & measure success: blending automatic and live support.

Transcript

1. Building a Customer Education Webinar Program from Scratch x
2. Introduction Launching your first webinar Tools, processes, and best practices Automate and measure success Q&A AGENDA
3. Elif Koral Customer Success Lead @ Livestorm Vishal Vibhaker Webinar Programs @ Front SPEAKERS
4. WHAT IS LIVESTORM?
5. WHAT IS FRONT?
6. LET’S GET STARTED !
7. Launching your first webinar
8. DEFINE YOUR GOALS Create a dialogue with your customers Build trust and loyalty Support your support team with training sessions Establish KPIs like registration number or live attendees
9. CHOOSE THE RIGHT TOPIC Address common user pain points Look at your most popular help docs or searched topics Ask your customers about topics they are interested in Think of a catchy title (it really works!)
10. PICK AN ENGAGING SPEAKER Make sure that your speaker is relevant to your topic and audience Product experts can add value to your webinar Customers can make great speakers Using a moderator will help keep the conversation flowing
11. Tools, Processes and Best Practices
12. USEFUL TOOLS Have the right equipment Choose software that works for you Other cool tools
13. PREPARE FOR SUCCESS Check your browser and connection Optimize the date and time of your webinar for your audience Plan your webinar content and create polls in advance Test your webinar room before going live
14. BEST PRACTICES FOR ENGAGING WEBINARS Keep your tone light and make sure the content is relevant Engage with your attendees Leave time for a Q&A at the end
15. Automate and Measure Success
16. ADDING AUTOMATIONS Blend content and live support Automated and on demand webinars Test what works best for your customers
17. WHAT YOU CAN MEASURE How many people registered for the webinar vs. attendees How long attendees viewed the webinar Your product metrics after the webinar How many times the recording was viewed
18. Any Questions?
19. Elif Koral Customer Success Lead @ Livestorm Vishal Vibhaker Webinar Programs @ Front WHAT YOU CAN MEASURE