How to seduce a woman

A Pitch given by the @Pick1 team in Miami

follow @pick1 and go to www.pick1.com to try the service.

enjoy !

Transcript

1. Do you want to know
   what people want?
   

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2. let's say you want to seduce a woman
   

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3. let's say you want to seduce a woman
   

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4. let's say you want to seduce a woman
   

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5. you definitely have to go through a process
   a) you look
   for ways to
   get in touch
   with her
   

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6. you definitely have to go through a process
   b) you want
   to know the
   most about
   her
   

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7. you definitely have to go through a process
   c) you have
   to give her
   what she
   wants or
   expects
   

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8. you definitely have to go through a process
   d) so
   that, if you
   are lucky,
   you get...
   well you
   know
   

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9. for brands and customers it's the same...
   but with a
   small, yet
   significant
   difference:
   

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10. brands jump to
    the "market
    penetration"
    part,
    without forepla
    ying. and, well,
    that's a little bit
    rude.
    

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11. they spend too much or too little, they ask
    to the wrong persons, or miss the right timing...
    so that
    this is the
    results they
    usually get!
    

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12. The tecnology platform to foreplay
    with your customers (kind of)
    good news for you, enter:
    

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13. so, practically, how does it work?
    get in touch
    know the most
    give her what she wants
    get laid
    engagement
    retargeting
    insights
    conversion
    

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14. Pick1 is about 3 key concepts:
    questions,
    and the
    related
    aggregated
    answers
    

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15. Pick1 is about 3 key concepts:
    context
    insights
    based on
    the social
    identity
    

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16. Pick1 is about 3 key concepts:
    actionable
    real-time
    data for
    retargeting
    conversion
    

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17. because, when it comes to questions, as of now:
    either you
    pay a huge
    amount of
    money, or
    they are
    worth nothing
    

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18. "sweet spot" between adv and market research
    the brand
    creates a
    question
    and define
    answers
    

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19. "sweet spot" between adv and market research
    users get
    engaged
    by voting
    (optionally
    to get also a
    reward)
    

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20. "sweet spot" between adv and market research
    Pick1
    aggregates
    opinions on
    top of the
    social
    identity
    

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21. "sweet spot" between adv and market research
    brand
    access a
    real-time
    dashboard
    and extracts
    the data
    

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22. "sweet spot" between adv and market research
    Brand
    clusters
    users and
    retarget via
    email, adv,
    or calls to
    action
    

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23. ● reach 100.000 profiled users > we reached 150.000!
    ● reach $300.000 revenues > reached it in Sep 2012!
    ● 5 Big Brands + 100 SMBs > we got 10 BB + 300 SMBs!
    ● get press coverage > TechCrunch & more!
    ● raise $1M funding to fine-tune the product > done!
    a company made by Italians, based in San
    Francisco and funded in LatAm - goal 2012
    

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24. ● reach 10.000.000 profiled users
    ● reach $5.000.000 in revenues
    ● reach 100 worldwide Big Brands
    ● raise $3M-$5M funding to fulfill market request and scale
    a company made by Italians, based in San
    Francisco and funded in LatAm - goal 2013
    

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25. Do you want to know
    what people want?
    armando@pick1.com | paolo@pick1.com
    Retargeting via Automated Market Research
    

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