The secret to promoting your craft

Have you ever wondered how to get more freelance or where to even begin? Lou will present several methods including setting up a Wordpress portfolio site to creating a website intro video via after effects. The secret lies with the tools all around you, you just need to know where to start.

Transcript

1. The secret to promoting your craft A Tech Memphis 2014 Talk
3. About Me • Born and raised in Memphis • Been crafting design for the last 14 years • Avid filmmaker • Lover of Candy Corn
4. Chapter 1: WHAT IS IT AGAIN?
5. What is your craft? • Who are you trying to sell to? • What is it trying to improve? • When will it be ready? • Where can I get it? • Why is it better than your competition? • How does it work?
6. Chapter 1 Candy Corns • The Innovator's Dilemma by Clayton M. Christensen • The Accidental Billionaires by Ben Mezrich • Hatching Twitter by Nick Bilton
7. Chapter 2: YOUR BRAND
8. Your Brand | Define • What’s your brand promise? • What perceptions are there of your brand? • What are the expectations of your brand? • What is your brand’s persona? • What are your brand elements?
9. Your Brand | Maintain • Consistency • Persistence • Restraint
10. Chapter 2 Candy Corns • 5 Secrets to Use Storytelling for Brand Marketing Success by Susan Gunelius | Forbes • HOW TO: Build a Brand in 3 Steps by Susan Gunelius • What is a Brand? by Susan Gunelius
11. Chapter 3: A VIDEO
13. But Lou! I can’t do that!!!
14. Yes, You Can! Envato Marketplace could change your life.
16. Yes, you can! • Choose a video template • Choose your music • Buy a single seat to the Adobe Creative Cloud • Create, Arrange, Render, and Export
17. Chapter 3 Candy Corns • Envato Market Place • Material Design by Google • Adobe Creative Suite - After Effects
18. Chapter 4: YOUR WEBSITE
19. Website | Why? • When you Google yourself, what happens? • Show Freelance clients previous work • Promote best practices via a blog • Ties everything together
20. Website | How? • Buy server space • Install Wordpress • Go to Envato and pick out a theme • Install theme • Add your portfolio content
21. Chapter 4 Candy Corns • Wordpress.org • Lynda.com • Treehouse • Lou’s GitHub Portfolio
22. Chapter 5: IN CONCLUSION
23. Little things • Sweat the small stuff • Go the extra mile whenever possible • Follow-up every 6 months with a client
24. Random Tips • Use ZOHO invoice, it will make your life easier! • Join a guild like AIGA (contracts are your friend) • Get a CPA
25. @lougriffith Twitter Instagram