: The CTR (click-through rate) is likely to be higher when the banner color is blue. Current Version New Version Users seem to prefer blue banner.. A/B Test..! Marketer
of time and resources General A/B Test System Reliability Since all users are assigned to test group randomly, It reduces selection bias by ensuring diverse groups Test Group Assignment : Random
iOS users living in Osaka, the click-through rate (CTR) is likely to be higher when the banner color is blue. Control Group Test Group iOS users living in Osaka seem to prefer blue banner… Advanced A/B Test Tool…! Marketer
Admin Targeting Admin Upstream Contents Log Store 1) Request(user_id=1) 2) Get Experiment Info 3) Get assigned test group -> T1 ( user_id=1, segment_id=777 ) 4) Get Data based on test group 6) Store log (experiment, test group) Client Dashboard 5) Return Data (T1) segment_id=777 Central Dogma Redis key value 1-777 1 3-777 1
affect the order frequency of heavy users, the test should be conducted only on light users. User App Onboarding If you want to know whether onboarding screen is effective, you should run the test only on the new users, not on all users. Others
various services within LY Corp. Future Plans Experiment Admin System Build an admin system that offers a unified interface for creating, editing, tracking history, and displaying experiment results via a dashboard.