Product design case study with Kickback

Transcript

1. @wearekickback Product design case study
2. Problem with events
3. - Event attendance is not reliable - Huge waste on supplies (food, space, swag) - Event coordination is hard (sponsorship, organisers, volunteers) Event registration is broken
4. Solution Commit ETH/DAI to attend / Distribute no-show commitments
5. Solution Commit ETH/DAI to attend / Distribute no-show commitments
6. Solution Commit ETH/DAI to attend / Distribute no-show commitments
7. What just happened?
8. - You make a commitment - Earn something if successful - Get slashed if acted dishonestly Staking
9. • Proof of Stake Other use of Staking https://therichardli.com/proof-of-stake-networks-cost-and-rewards-calculation-presentation/
10. • Proof of Stake • Bonding Curve ◦ Supply & Demand Other use of Staking
11. • Proof of Stake • Bonding Curve ◦ Supply & Demand ◦ Automated pricing Other use of Staking
12. • Proof of Stake • Bonding Curve ◦ Supply & Demand ◦ Automated pricing ◦ Unisocks by Uniswap Other use of Staking
13. - Carrot and stick - People are more risk averse - Skin in the game Benefits of Staking
14. The beginning • London Ethereum Codeup
15. The beginning • 2016 Sep in Shanghai *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
16. The beginning • 2016 Sep in Shanghai • 1 ETH staked 100% turnup *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
17. The beginning • 2016 Sep in Shanghai • 1 ETH staked 100% turnup • Risk offset with flight delay insurance *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
18. Case study ETH NY • 300 RSVPs • 92% attendance • $11,504 staked
19. 2020 • 70 events since Devcon4 • Over 1500 people RSVP’d • Avg attendance = >80% *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
20. User Feedback
21. Organiser Feedback
22. - Incentive design - Sustainability - COVID-19 Challenges
23. Incentive Design • How to encourage more sign up? • Party crashing • Check-in accident
24. • Can’t be evil ⇔ IP • Open source ⇔ $$$ • ICO ⇔ Business Model Sustainability
25. 1. Fee per attendee 2. Interest from staking (planned) 3. Contribution fee (planned) 4. Event services (planned) Business model
26. - $1 per attendee ($680 revenue in total) - If you have capacity for 80 people, 70 people RSVP and 50 people check in on time, the fee will be $50. - Simple monthly subscription for regular users - https://kickback.events/pricing 1. Fee per attendee
27. - Earn 8%+ interest while commitment being staked - ETH NY event alone would have netted *$75 in interest - More earning opportunity by continuously depositing on Kickback 2. Interest from staking References: * https://medium.com/wearekickback/is-compound-new-business-model-for-your-everyday-dapp-b2b5a8a6d986
28. - Attendees to give % of payout at withdrawal - Tipping to organisers - Donation to charity - Take 5~10 % as fee 3. Contribution fee
29. - Event coordination - Osaka blockchain calendar @ Devcon5 - Sponsorship matching - OrochiDAO (Sponsorship as a DAO) - Event production 4. Event services
30. • Events get cancelled COVID - 19
31. • Events get cancelled • Shift to virtual space COVID - 19 https://kickback.events/event/0xc26d87a2d3f0bfb538c74f3e3e23a3d8c38f74 a1
32. • Events get cancelled • Shift to virtual space • The rise of YOU token COVID - 19 https://kickback.events/event/0xc26d87a2d3f0bfb538c74f3e3e23a3d8c38f74 a1
33. • Events get cancelled • Shift to virtual space • The rise of YOU token COVID - 19 https://kickback.events/event/0xc26d87a2d3f0bfb538c74f3e3e23a3d8c38f74 a1
34. • Events get cancelled • Shift to virtual space • The rise of YOU token COVID - 19
35. • Events get cancelled • Shift to virtual space • The rise of YOU token COVID - 19
36. - Gateway to Crypto - NFT - Virtual & Digital Space - Skin in the game From challenges to opportunities
37. https://kickback.events/events