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Product design case study with Kickback

Product design case study with Kickback

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Makoto Inoue

March 07, 2020
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  1. @wearekickback Product design case study

  2. Problem with events

  3. - Event attendance is not reliable - Huge waste on

    supplies (food, space, swag) - Event coordination is hard (sponsorship, organisers, volunteers) Event registration is broken
  4. Solution Commit ETH/DAI to attend / Distribute no-show commitments

  5. Solution Commit ETH/DAI to attend / Distribute no-show commitments

  6. Solution Commit ETH/DAI to attend / Distribute no-show commitments

  7. What just happened?

  8. - You make a commitment - Earn something if successful

    - Get slashed if acted dishonestly Staking
  9. • Proof of Stake Other use of Staking https://therichardli.com/proof-of-stake-networks-cost-and-rewards-calculation-presentation/

  10. • Proof of Stake • Bonding Curve ◦ Supply &

    Demand Other use of Staking
  11. • Proof of Stake • Bonding Curve ◦ Supply &

    Demand ◦ Automated pricing Other use of Staking
  12. • Proof of Stake • Bonding Curve ◦ Supply &

    Demand ◦ Automated pricing ◦ Unisocks by Uniswap Other use of Staking
  13. - Carrot and stick - People are more risk averse

    - Skin in the game Benefits of Staking
  14. The beginning • London Ethereum Codeup

  15. The beginning • 2016 Sep in Shanghai *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543

  16. The beginning • 2016 Sep in Shanghai • 1 ETH

    staked 100% turnup *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
  17. The beginning • 2016 Sep in Shanghai • 1 ETH

    staked 100% turnup • Risk offset with flight delay insurance *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
  18. Case study ETH NY • 300 RSVPs • 92% attendance

    • $11,504 staked
  19. 2020 • 70 events since Devcon4 • Over 1500 people

    RSVP’d • Avg attendance = >80% *Reference: https://medium.com/wearekickback/kickback-at-ethny-lessons-learnt-d65a4741c543
  20. User Feedback

  21. Organiser Feedback

  22. - Incentive design - Sustainability - COVID-19 Challenges

  23. Incentive Design • How to encourage more sign up? •

    Party crashing • Check-in accident
  24. • Can’t be evil ⇔ IP • Open source ⇔

    $$$ • ICO ⇔ Business Model Sustainability
  25. 1. Fee per attendee 2. Interest from staking (planned) 3.

    Contribution fee (planned) 4. Event services (planned) Business model
  26. - $1 per attendee ($680 revenue in total) - If

    you have capacity for 80 people, 70 people RSVP and 50 people check in on time, the fee will be $50. - Simple monthly subscription for regular users - https://kickback.events/pricing 1. Fee per attendee
  27. - Earn 8%+ interest while commitment being staked - ETH

    NY event alone would have netted *$75 in interest - More earning opportunity by continuously depositing on Kickback 2. Interest from staking References: * https://medium.com/wearekickback/is-compound-new-business-model-for-your-everyday-dapp-b2b5a8a6d986
  28. - Attendees to give % of payout at withdrawal -

    Tipping to organisers - Donation to charity - Take 5~10 % as fee 3. Contribution fee
  29. - Event coordination - Osaka blockchain calendar @ Devcon5 -

    Sponsorship matching - OrochiDAO (Sponsorship as a DAO) - Event production 4. Event services
  30. • Events get cancelled COVID - 19

  31. • Events get cancelled • Shift to virtual space COVID

    - 19 https://kickback.events/event/0xc26d87a2d3f0bfb538c74f3e3e23a3d8c38f74 a1
  32. • Events get cancelled • Shift to virtual space •

    The rise of YOU token COVID - 19 https://kickback.events/event/0xc26d87a2d3f0bfb538c74f3e3e23a3d8c38f74 a1
  33. • Events get cancelled • Shift to virtual space •

    The rise of YOU token COVID - 19 https://kickback.events/event/0xc26d87a2d3f0bfb538c74f3e3e23a3d8c38f74 a1
  34. • Events get cancelled • Shift to virtual space •

    The rise of YOU token COVID - 19
  35. • Events get cancelled • Shift to virtual space •

    The rise of YOU token COVID - 19
  36. - Gateway to Crypto - NFT - Virtual & Digital

    Space - Skin in the game From challenges to opportunities
  37. https://kickback.events/events