Creative handover to Ansarada

Andy Clarke creative handover June ’18 @malarkey [email protected] Creative handover
A collection of Andy Clarke’s creative work for Ansarada; developing our creative direction and visual identity, plus ideas and planning for telling our stories across media.

Andy Clarke creative handover June ’18 @malarkey [email protected] Design principles
For brand and company values to properly influence designs, they need to be backed by a clear set of design principles. Here are ours:

Andy Clarke creative handover June ’18 @malarkey [email protected] Bold Be
confident and make choices which drive positive change Design principles Design notes: Bold colours and execution matter, but boldness must have meaning

Andy Clarke creative handover June ’18 @malarkey [email protected] Clear Direct
people to follow the right path and include nothing to distract them Design notes: Strong lines and shapes matter, but they shouldn’t be the only basis for our visual execution Design principles

Andy Clarke creative handover June ’18 @malarkey [email protected] Intentional Deliberate
precision communicates who we are and what we stand for Design notes: Bold colours and execution matter, but boldness must have meaning Design principles

Andy Clarke creative handover June ’18 @malarkey [email protected] Reassuring Credibility
and familiarity tells people they’re making the right choice Design notes: High-contrast and graphic shapes are powerful, however we must balance them with other attributes as part of our visual language Design principles

Andy Clarke creative handover June ’18 @malarkey [email protected] 1. Strong
shapes with signature circle and confident use of colour 2. Signature lines: horizontal, vertical, or at intentional angles. Clarity of content emerging from patterns. Intentional placement of focal point. 3. Raised perspective and different view of familiar spaces. Moving forward and up. People provide scale. Clear definitions of 3D-spaces. Design principles

Evolving our visual identity

Bold Reassuring Evolving our visual identity

Fire your analysts Be ready for what's next Hope isn’t
a strategy Bold Reassuring

Reassuring Uncomfortable Evolving our visual identity

Andy Clarke creative handover June ’18 @malarkey [email protected] Indicators 1.
New format and editorial focus 2. Four new sets of InDesign templates 3. More flexibility of layouts 4. Faster design for future issues 5. More opportunity for creativity 6. Potential for online version

Indicators ISSUE 002 April 2018 Spotlight on real estate Singapore
is paving the way for future- ready real estate Asset diversity boom: Alternative property sectors heating up Turn hindsight into foresight Sam Riley, Ansarada CEO Our second edition of Indicators is here. We’ve rounded it out to bring you more exclusive insights from our extensive data, more news stories, and more trends to watch. In this edition, we take a closer look at Singapore’s rising interest in Australian real estate, the alternative asset classes that are driving activity, and the growing importance of transaction readiness in the market. We’ll also reveal emerging trends in your sector based on new deal commencement, so you can get the advantage of foresight and confident decision-making. Just like our inaugural issue, we’ll be using indicators from more than 20,000 deals, including those that are active and ongoing. While this doesn’t necessarily mean that a deal will close successfully, it allows us to show you the leading trends before the rest of the market is aware of them. This information is valuable for several reasons; firstly, because it typically gives dealmakers a head start of 6-9 months when it comes to recognising developments and opportunities (the average deal process taking the better part of a year to complete). It also enables them to make better, more informed decisions – without needing to rely on guesswork or instinct. Getting accurate insights based on real data is an important first step toward knowing exactly where you stand and having the foresight to see ahead; acting early and proactively is a huge advantage in today’s fast-paced business world. Readiness is an increasingly important metric for deal success. We’d even go so far as to say it is the most important. To pull off an assertive deal strategy, you must have a clear vision and readiness to act. The winning dealmakers know where they stand and what’s coming next, so they can adapt quickly to the fluctuating landscape. This report is for advisors and business leaders who want to unearth those market insights, so they are across the trends and ready to seize the opportunities first. That’s what really makes the Indicators information so powerful. We hope you enjoy it. Regular indicators Regular leading indicators of deal activity from our data rooms, both closed and active/ongoing. We look at deals by type and industry to compare year-on-year activity. Deals commencing by type Recent drive of M&A deals appears to have slowed in the early part of 2018, with 20% fewer deals starting in the March quarter compared to the final quarter of last year. The energy and financial services sectors both saw increases of 50% and 200% respectively. Consumer discretionary DEALS COMMENCING BY INDUSTRY 30% Deals were down 30% compared with last quarter. Healthcare DEALS COMMENCING BY INDUSTRY 64% After an increase in the final quarter of last year, healthcare activity dropped 64% in the first quarter this year. Technology DEALS COMMENCING BY INDUSTRY 68% Whereas technology deals were up 40% over the previous year in December, this quarter saw activity drop by 68%. Energy DEALS COMMENCING BY INDUSTRY 50% Last quarter, energy data rooms dropped 20%, probably fuelled by a continuation of the slump in the energy sector. However this quarter saw data rooms up 50%. Financial services 200% After a slow end to 2017, M&A deals in the financial services sector returned to DEALS COMMENCING BY INDUSTRY typical levels in the first quarter of 2018.

Indicators ISSUE 002 April 2018 Spotlight on real estate Singapore
is paving the way for future- ready real estate Asset diversity boom: Alternative property sectors heating up Future ready, asset diverse Alternative Australian property sectors are attracting forward- thinking Singapore investors Singapore is investing in Aussie real estate at an exponential rate Based on activity seen in deals recently completed for the quarter, our indicators show the island nation’s interest in the Australian real estate sector was significant in the first quarter of 2018, representing 50% of total offshore interest. This is a huge leap compared to Singapore’s interest throughout 2017, which – at 24% – was less than half that amount. So why is Singapore becoming so active in Australia’s real estate market? What’s causing this spike in activity? The signs point to the primary cause being a rising interest in what many see as ‘alternative sectors’ within the industry, including data centres and student accommodation – both of which there are ample opportunities for in Australia. While these sectors have previously been viewed by investors as too volatile or challenging, the competitive market and evolving demographics are driving demand, and Asian countries are seeing the potential. Singapore is looking ahead. Their movement into these niche real estate sectors aligns with their interest in transforming their own property market, cementing their position as a globally recognised technology hub and leading the way forward in the digital economy. Singapore is transforming its real estate industry- and several others One of the 20 smallest countries in the world and one of only three remaining city states, Singapore is a highly developed and wealthy country. Globally, the nation is a powerful commercial hub, and last year ranked third in the world for ‘most competitive financial centre’ after London and New York. (1) Singapore is also widely considered to be one of the most tech-savvy countries in the world. At home, Singapore’s real estate market is seeing the tail end of a two-year slump, and the outlook is positive. The government is actively encouraging the integration of new technologies into real estate, and capital is flowing into the sector. In March, they launched the Real Estate Industry Transformation Map, to ‘provide a roadmap for the transformation of the real estate industry to be future-ready’, with the ultimate goal of driving innovation and productivity in the climate of fast-paced change. This includes smart building solutions, including ‘real-time monitoring, predictive maintenance, and automation that improves a building’s operational efficiency’. (2) 11% Growth in overseas interest in Australian deals during the past 12 months 50% Of overseas interest in real estate this quarter came from Singapore

Andy Clarke creative handover June ’18 @malarkey [email protected] ansarada.com /
indicators Utility deals grow 55%. Battery storage and hydrogen show significant movement Wireframes (obviously) Advertising feature ansarada.com / indicators Australian healthcare deals up 56% largely due to Chinese investment ansarada.com / indicators Melbourne and Sydney take the lion’s share of Australian real estate deals Online advertising

Andy Clarke creative handover June ’18 @malarkey [email protected] Bar advertising
ansarada.com / indicators Utility deals grow 55%. Battery storage and hydrogen show significant movement Wireframe (obviously)

Andy Clarke creative handover June ’18 @malarkey [email protected] ansarada.com /
indicators Mining slump may be over as materials deals grow 16% Wireframes (obviously) ansarada.com / indicators Melbourne and Sydney take the lion’s share of Australian real estate deals Regular story posts on social channels

Regular story posts on social channels

Regular story posts on social channels Regular story posts on
social channels

ansarada.com / signals Melbourne and Sydney take the lion’s share
of Australian real estate deals ansarada.com / signals Battery storage and hydrogen show movement as utility deals grow 55%. Teaser emails

Melbourne and Sydney take the lion’s share of Australian real
estate deals ansarada.com / indicators Art directed website, optimised for mobile

Art directed website, optimised for mobile Utility deals grow. Battery
storage and hydrogen show significant movement Art directed website, optimised for mobile ansarada.com / indicators

Story rig Templates ansarada.com / indicators ansarada.com / indicators

Andy Clarke creative handover June ’18 @malarkey [email protected] Readiness is
An umbrella for use cases and case studies across media, including series of social posts, blog entries, other marketing activities and collateral, and internal comms. A possible umbrella for the Ansarada Readiness Series.

Andy Clarke creative handover June ’18 @malarkey [email protected] Readiness is
The best way to create a category is to tell stories about what readiness is. To articulate our promise, we should decide the true benefits of readiness. What does it mean for a business and for peoples’ lives?

Andy Clarke creative handover June ’18 @malarkey [email protected] https://readiness.is We
already own this domain

Andy Clarke creative handover June ’18 @malarkey [email protected] readiness.is /
for / potential readiness.is / for / opportunity readiness.is / for / always-on

for / companies readiness.is / for / industries readiness.is / for / real-estate

means / business ansarada.com / means / readiness

not / inefficiency readiness.is / not / missing-out readiness.is / not / guesswork Eliminate inefficiencies in your business with the Material Information Platform Readiness for your next acquisition, audit, capital raising, or IPO Ansarada AI-powered technologies mean you’ll alway know your business inside-out

Andy Clarke creative handover June ’18 @malarkey [email protected] Social Facebook
LinkedIn Twitter Email Email footers Newsletters Transactions Blog Ansarada blog LinkedIn Medium Publications Readiness PDFs Industry PDFs Role PDFs Indicators cross-over Audio/video Interviews Showreels YouTube Events Demonstrations Presentations Showreels Collateral Post-first meeting (hand-over) Ads Plan for Readiness

Andy Clarke creative handover June ’18 @malarkey [email protected] Social Email
Blog Publications Audio/video Events Collateral Readiness is opportunity Readiness

always-on Readiness is always-on access to information whenever you need it readiness.is / always-knowing Readiness is always knowing when to take opportunities readiness.is / potential Readiness is the potential to execute whenever you need to readiness.is / seeing-risks Readiness is seeing risks before they swallow your business Posts on Facebook, LinkedIn, and Twitter on a monthly or quarterly theme aligned to our content strategy Wireframes (obviously)

Readiness is always-on access to information whenever you need it Newsletters are obvious vehicles, aligned to a monthly or quarterly theme, but we should also consider standard footers and transactional emails

Readiness is always-on access to information whenever you need it Posts on Ansarada blog, LinkedIn, and Medium

Andy Clarke creative handover June ’18 @malarkey [email protected] Readiness Industry
Readiness Industry Readiness Topic Readiness Topic Stand-alone, modular content brought together to create topic-based ‘editions’

Andy Clarke creative handover June ’18 @malarkey [email protected] Readiness Industry
and topic-based ‘editions,’ localised with information and stories from each region Role editions Readiness Industry editions Readiness Regional editions

Andy Clarke creative handover June ’18 @malarkey [email protected] Print designs
New print designs and InDesign templates for all use-cases and customer stories

2 Readiness Is for asset managers Achieve the highest value
when selling Concentrate on high value activities Less time finding and verifying documents Asset management the Ready way 3 Reese is a real estate asset manager in New York and works with investment properties Reese is an asset manager who works at a global commercial office real estate company. It’s not uncommon for him to receive an unsolicited, off-market bid for one of the properties in his portfolio. This means Reese collating information on that property quickly so as not to miss out on a potentially profitable opportunity. Today he’s compiling material information for a sale of a property in Manhattan. Reese needs to react quickly to an unsolicited bid. This means him finding information about financials, general amenitives, health and safety, leases, and tenancy schedules. Much of what he’s looking for is scattered across multiple external services and internal systems, so often the easiest way to find something is to ask a property manager to send it to him. Reese finds this process frustrating, especially if there are multiple people involved, and the wait for important information can often be stressful. Reese wants to avoid this rush for information altogether and make the process of unsolicited bids much smoother. Accuracy matters and Reese spends a significant amount of time verifying the information he’ll provide to potential buyers or their agents is complete and up-to-date. With time at a premium, sometimes there’s no way to verify information other than by checking documents individually. It’s often only then that Reese notices issues which could risk jeopardising a sale or prevent it achieving the best value. Sometimes, when a property has been in his company’s portfolio for a few years, information is missing altogether. While this won’t necessarily mean that a sale will fall through, it may delay a deal, cost more in professional fees, and ultimately reduce the value from a sale. This could have a detrimental impact on Reese’s reputation. “As an asset manager, I often need to react to unsolicited, off-market bids quickly. For that I need to always know how ready a property is for sale and have easier access to accurate information about it so that I can inform potential purchases.” Since we launched our virtual data room software in 2005, we’ve been on a mission to improve the ways that business gets done. Our products span a company’s entire lifecycle, optimising processes from preparation to execution and close and we’re now the world leader in material information management. 4 What’s Reese’s story? Reese was approached by a potential buyer for one of his company’s properties and he began compiling material information about the property. The property manager in charge emailed Reese copies of some of the documents he asked for, and gave him access to a Google Drive folder used to store them. There were several versions of financials and there was no way for Reese to tell which was the most recent. It was the same story with other files. Worse still, he couldn’t find some information at all. Organising and verifying Reese and his team spent time organising and verifying all the information. He sent dozens of emails, had phone calls and meetings with his property manager to ensure information for the buyer was accurate and complete. Reese was asked to share information with the buyer’s law firm. The only way to share them was by giving the lawyers access to another Google Drive folder. That didn’t look professional. The law firm analysed the information provided and discovered a problem with a tenant. Months to resolve Reese and his team rushed to resolve the issue, but this took several weeks of re-negotiation with a tenant. The issue was resolved, but not without delaying the deal and costing his company unexpected legal fees. Finally the deal goes through, but not without frustration that Reese feels could easily have been avoided. We have this We don’t have this I’m not sure Revenue projections Shareholder agreements Top customer list Supplier list Organisation chart Property leases Access yourself Complete a series of questions about your material information Build documents Upload documents against the associated topics With Ansarada, information is stored securely in one place Improve Delegate tasks giving them responsibility for your material information Prepare Quick approvals As your information is loaded into the Platform, invite advisors to verify documents with a click. Green Dot Pty. Ltd % Current score Topics Grant Ronnie Raymond access to your information 20 1 1 1 9 65 Not starte d In progress Ready for review Verified 65 Projected score 92%

2 Readiness Is for asset managers Achieve the highest value
when selling Concentrate on high value activities Less time finding and verifying documents Asset management the Ready way 3 Reese is a real estate asset manager in New York and works with investment properties Reese is an asset manager who works at a global commercial office real estate company. It’s not uncommon for him to receive an unsolicited, off-market bid for one of the properties in his portfolio. This means Reese collating information on that property quickly so as not to miss out on a potentially profitable opportunity. Today he’s compiling material information for a sale of a property in Manhattan. Reese needs to react quickly to an unsolicited bid. This means him finding information about financials, general amenitives, health and safety, leases, and tenancy schedules. Much of what he’s looking for is scattered across multiple external services and internal systems, so often the easiest way to find something is to ask a property manager to send it to him. Reese finds this process frustrating, especially if there are multiple people involved, and the wait for important information can often be stressful. Reese wants to avoid this rush for information altogether and make the process of unsolicited bids much smoother. Accuracy matters and Reese spends a significant amount of time verifying the information he’ll provide to potential buyers or their agents is complete and up-to-date. With time at a premium, sometimes there’s no way to verify information other than by checking documents individually. It’s often only then that Reese notices issues which could risk jeopardising a sale or prevent it achieving the best value. Sometimes, when a property has been in his company’s portfolio for a few years, information is missing altogether. While this won’t necessarily mean that a sale will fall through, it may delay a deal, cost more in professional fees, and ultimately reduce the value from a sale. This could have a detrimental impact on Reese’s reputation. “As an asset manager, I often need to react to unsolicited, off-market bids quickly. For that I need to always know how ready a property is for sale and have easier access to accurate information about it so that I can inform potential purchases.” Since we launched our virtual data room software in 2005, we’ve been on a mission to improve the ways that business gets done. Our products span a company’s entire lifecycle, optimising processes from preparation to execution and close and we’re now the world leader in material information management. 2 Readiness Is for asset managers Achieve the highest value when selling Concentrate on high value activities Less time finding and verifying documents Asset management the Ready way

2 M&A deals the Ready way 3 With our Material
Information Platform, you never need to be concerned about your readiness to make targeted acquisitions. You’ll always be ready to grow your business. Contact our sales team to find out more about how Ansarada can help you get ready for your next acquisition. Assess your target—You’ve got your eye on a target company to acquire. You’ll need to assess the current state of their business, and that means taking a good look at their material information. Whether you’ll be taking steps to integrate all their processes and clients, or running autonomously, you’ll need to know exactly where they stand and how they operate. To do this, you’ll use scorecards which cover all areas of risk and material information, i.e. Finance, Legal. Instead of your typical excel spreadsheet of questions sent to target companies, these bespoke custom-built scorecards can be reused for each company and are benchmarked based on the intelligence of 20,000 deals. Start by inviting them to fill in basic information about their company, as well as any custom questions or requirements you want to add. Your scorecards may entail multiple stages. An initial, simple scorecard can be used for targets at scale, whereas a more complicated scorecard can be set up for stage two when the full due diligence commences. Contained within each are a series of questions or topics. Each topic contains requirements that define what material evidence is important, removing the need for you to explain how and why certain documentation needs to be provided. Their score will tell you where they stand in less than 15 minutes, and you’ll quickly be able to highlight both the opportunities and gaps in their material information, and ultimately their business—without chasing them for answers or documentation. Time to prepare Since we launched our virtual data room software in 2005, we’ve been on a mission to improve the ways that business gets done. Our products span a company’s entire lifecycle, optimising processes from preparation to execution and close and we’re now the world leader in material information management. A series of questions about your material information. For each topic, we’ll tell you what you need to get the best score. Your first score, and a projection for after you’ve filled gaps in your material information. We have this We don’t have this I’m not sure Revenue projections Shareholder agreements Top customers list Green Dot Pty. Ltd % Current score Topics Grant Ronnie Raymond access to your information Grant access 20 1 1 1 9 65 Not starte d In progress Ready for review er fied 65 92% Projected score 4 The projected score will show you the acquisition’s potential, and the current score shows where they stand at that moment. The Platform enables you to assign priority to specific topics, guiding your targets to focus on what matters. To achieve their potential high score, your targets need to provide all the critical documents listed and have them verified; they immediately see how they can go from good to great, which gamifies the process. If your target company hasn’t been through the deal process before, they may struggle to understand what certain documents or requirements are. The topic profiles and content guides within the Platform’s content library clearly explain each of these and why they are important, enabling your clients to be self- sufficient and eliminating the need for any hand holding. They’ll upload their documentation and evidence into each of the topic areas, where it’ll be stored securely. They can also delegate responsibility across teams to get ready faster. They can assign a whole area, like ‘Finance’, or an individual topic, like ‘Employment contracts’ to the appropriate person. For example, John in Finance gets a notification to update all of the Finance topics and is accountable for completing this section. He goes on to upload all the documentation, with progress clearly visible as the score for this topic increases. Gather information 6 Complete Tax Topics 5 Financials Topics 22 Human resources Topics 11 Policies Topics Topics let you know the gaps in your material information and tips on how to improve your score. 6 Insurance Topics 65 Operations Topics 92 Legal Topics 1 1% % Green Dot Pty. Ltd. 5 Last 7 days % 1 0 Last 30 days 20% % Circular Corp 10 Last 7 days % 15 Last 30 days Continuously monitor the state of your business readiness by watching its scorecards. Know at-a-glance which information is ready. Person responsible for contracts Third-party agreements Rachel Riley Delegate tasks to people on your team, giving them responsibility for that aspect of your information.

Andy Clarke creative handover June ’18 @malarkey [email protected] Website designs
Mobile and responsive designs for a new Readiness section of the Ansarada website

Readiness is Watch the video Get quote Log in Data
Rooms Readiness Why Ansarada News Closing information gaps Reese Corporate development New York, USA Ricardo Real estate asset manager New York, USA Robin Start-up business owner Melbourne, Australia Readiness is Watch the video Get quote Log in Data Rooms Readiness Why Ansarada News Closing information gaps Reese Corporate development New York, USA Ricardo Real estate asset manager New York, USA Robin Start-up business owner Melbourne, Australia

Reese is a real estate asset manager in New York
and works with investment properties Get quote Log in Data Rooms Readiness Why Ansarada News Closing information gaps Reese Corporate development New York, USA Reese is an asset manager who works at a global commercial o!ce real estate company. It’s not uncommon for him to receive an unsolicited, o"-market bid for one of the properties in his portfolio. Two weeks ago, Reese was approached by a potential buyer for one of his company’s properties in midtown Manhattan and he began compiling material information about the property. The property manager in charge emailed Reese copies of some of the documents he asked for, and gave him access to a Google Drive folder used to store them. There were several versions of !nancials and apart from the Last Modi!ed date on the !les, there was no way for Reese to tell which was the most recent. It was the same story with other !les and worse still, he couldn’t !nd some information at all. As an asset manager, I often need to react to unsolicited, o!- market bids quickly. For that I need to always know how ready a property is for sale and have easier access to accurate information about it so that I can inform potential purchases.” ” What’s Reese’s story? Reese and his team spent time organising and verifying all the information that was sent to him. He sent dozens of emails, had several phone calls and face-to-face meetings with his property manager to ensure that the information he gathered for the buyer was accurate and complete. At one point Reese was asked to share information with the buyer’s law !rm. Even though his documents were then much better organised, important. The law !rm analysed the information Reese provided and discovered a potential problem with a tenancy agreement that had an impact on the sale. Organising and verifying This took several weeks of re-negotiation with a tenant. Fortunately the issue was resolved, but not without delaying the deal and costing his company unexpected legal fees. Finally the deal goes Months to resolve Engagement tracker 65% We have this We don’t have this I’m not sure Green Dot Pty. Ltd 65 Projected score 92% Engagement tracker 65% OK. Here’s what I found Which is the most recent tenancy schedule for 80 George Street? With Ansarada, information is stored securely in one place Delegate tasks giving them responsibility for your material information Material information is always on and ready for your next event Assess yourself Without Ansarada, contracts, !nancials, & leases are scattered & with multiple people With Ansarada, information is stored securely in one place. Share with others Sharing information via email or !le sharing serices is insecure and unprofessional Grant trusted colleagues access to your Ansarada Platform Know who’s interested Analyzes 57 factors of engagement using machine learning. Based on bidder outcomes in tens of thousands of deals in our Rooms. Improve Prepare Execute Compile and verify Checking every document manually meas risks may not be identi!ed early The veri!ed status of any document is visible on your dashboard Begin a transaction Re-packing information and transferring it to a thiord- party service Seamlessly transfer into an Ansarada Room at the touch of a button. Save on due diligence Up to 70% of time is spent running Q&A. Running a best-practice Q&A process through your Room can be set up in just a few simple steps. Engagement factors Document views 3 day login avg. Daily document views Weekly change High advisor activity 11% % 5 Last 7 days % Current score Topics Grant Ronnie Raymond access to your information Grant access 20 11 19 65 Not started In progress Ready for review Veri!ed 65 Engagement factors July September Green Dot Pty. Ltd Assign the task of updating that schedule to Rachel. The most recent tenancy schedule for 80 George Street was updated on the 20th November 2017. Complete a series of questions about your material information Your !rst score and a projection for when you’ve !lled gaps in your information Running a best-practice Q&A process through your Room, set up in a few steps Analyzes 57 factors of engagement using machine learning. Based on bidder outcomes in tens of thousands of deals in our Rooms. Information about every property in Reese’s portfolio properties are now stored in The Material Information Platform, a software service that keeps information centralised and uses arti!cial intelligence to tell Reese at a glance which properties are ready to be sold. When he’s contacted about the potential sale of his midtown property, its dashboard shows Reese a 75% score and that’s high enough for him to share its material information. He grants limited access to the zone dedicated to that property where the buyer can review the documents he keeps there. Ansarada reporting features let Reese know when they have accessed his !les. Because of Ansarada, Reese feels in control of the management of his material information. He’s con!dent that when he’s contacted about an unsolicited bid, he’s able to respond faster and with more accurate information. Readiness means Identifying risks early Taking opportunities Reaching potential Raymond Start-up business owner Chicago, USA Read the story

Readiness is Data Rooms Readiness Why Ansarada News Get quote
Closing information gaps Reese Corporate development New York, USA Data Rooms Readiness Why Ansarada News Get quote Reese is a real estate asset manager in New York and works with investment properties Closing information gaps Reese Corporate development New York, USA Reese is an asset manager who works at a global commercial o!ce real estate company. It’s not uncommon for him to receive an unsolicited, o"-market bid for one of the properties in his portfolio. Two weeks ago, Reese was approached by a buyer for one of his company’s properties in midtown Manhattan and he began compiling material information about the property. The property manager in charge emailed Reese copies of some of the documents he asked for, and gave him access to a Google Drive folder used to store them. There were several versions of !nancials and apart from the Last Modi!ed date on the !les, there was no way for Reese to tell which was the most recent. It was the same story with other !les and worse still, he couldn’t !nd some information at all. What’s Reese’s story? As an asset manager, I often need to react to unsolicited, o!- market bids quickly. For that I need to always know how ready a property is for sale and have easier access to accurate information about it so that I can inform potential purchases.” ” Reese and his team spent time organising and verifying all the information that was sent to him. He sent dozens of emails, had several phone calls and face-to-face meetings with his property manager to ensure that the information he gathered for the buyer was Organising and verifying

Readiness is Robin Start-up business owner Melbourne, Australia Closing information
gaps Reese Corporate development New York, USA Ricardo Real estate asset manager New York, USA

Q4 Q1 Q3 Start interviews for all themes Readiness.is schedule
Q4 Launch theme one Launch theme two Design of social post templates Social for theme one Social for theme two Update website with theme three interviews and stories Planning and research   for theme one   (real estate) Planning and research   for theme two.   Commission artwork Planning and research   for theme four Launch theme three Update website with theme two interviews and stories Update website with theme one interviews and stories Commission artwork Social for theme three Planning and research   for theme three  Commission artwork Email for theme one Email for theme two Email for theme three Design and development   of website Design and development   of email templates

Month one Month two Month three Wk 1 Wk 2
Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Kick-off Final   review Launch Produce   second  email Produce   first  email First editorial meeting Decide feature story Commission artwork Launch   first  email Launch   second   email Launch   third  email Launch   pre-launch  email Produce   third  email Produce   fourth  email Second editorial meeting Research feature story Write feature story Write editorial Approve artwork Launch social 5x1 Feature social 1x1 Feature social 1x1 Feature social 1x1 Regular social 1x1 Regular social 1x1 Regular social 1x1 Regular social 1x1 Regular social 1x1 Regular social 1x1 Regular social 1x1 Content deadline Pre-launch social Produce website Launch website Commission website Update website Update website Update website Indicators schedule

Andy Clarke creative handover June ’18 @malarkey [email protected] Customer journey
through our design

Andy Clarke creative handover June ’18 @malarkey [email protected] Product experience

Material Information Platform STEP 1 STEP 2 STEP 3 STEP
4 STEP 5 STEP 6 Begin a transaction Grant trusted colleagues access to your Ansarada Platform Readiness score Your !rst score and a projection for when you’ve !lled gaps in your material information With our Material Information Platform, you never need to be concerned about the readiness of your portfolio. You’ll always be ready to capitalize on any opportunity. Save on due diligence Running a best-practice Q&A process through your Room can be set up in just a few simple steps. Assess yourself With Ansarada, information is stored securely in one place. Compile and verify The veri!ed status of any document is visible on your dashboard We have this We don’t have this I’m not sure Know who’s interested Analyzes 57 factors of engagement using machine learning. Based on bidder outcomes in tens of thousands of deals in our Rooms. Document browser Veri!ed Updated Green Dot Pty. Ltd % Current score Topics Grant Ronnie Raymond access to your information Grant access 20 11 19 65 Not started In progress Ready for review Veri!ed 65 Projected score 92% Assign the task of updating that schedule to Rachel. The most recent tenancy schedule for 80 George Street was updated on the 20th November 2017. Which is the most recent tenancy schedule for 80 George Street? Engagement tracker Engagement factors July September 65% Green Dot Pty. Ltd OK. Here’s what I found Engagement tracker Engagement factors Document views 3 day login avg. Daily document views 65% Weekly change High advisor activity 11% % 5 Last 7 days

Engagement tracker Engagement factors Document views 3 day login avg.
Daily document views 65% Weekly change High advisor activity 11% % 5 Last 7 days Material Information Platform With Ansarada, information is stored securely in one place Delegate tasks giving them responsibility for your material information Material information is always on and ready for your next event Assess yourself Without Ansarada, contracts, !nancials, & leases are scattered & with multiple people With Ansarada, information is stored securely in one place. Share with others Sharing information via email or !le sharing serices is insecure and unprofessional Grant trusted colleagues access to your Ansarada Platform Know who’s interested Analyzes 57 factors of engagement using machine learning. Based on bidder outcomes in tens of thousands of deals in our Rooms. Improve Prepare Execute Compile and verify Checking every document manually meas risks may not be identi!ed early The veri!ed status of any document is visible on your dashboard Begin a transaction Re-packing information and transferring it to a thiord- party service Seamlessly transfer into an Ansarada Room at the touch of a button. Save on due diligence Up to 70% of time is spent running Q&A. Running a best-practice Q&A process through your Room can be set up in just a few simple steps. We have this We don’t have this I’m not sure Green Dot Pty. Ltd % Current score Topics Grant Ronnie Raymond access to your information Grant access 20 11 19 65 Not started In progress Ready for review Veri!ed 65 Projected score 92% Engagement tracker Engagement factors July September 65% Green Dot Pty. Ltd OK. Here’s what I found Assign the task of updating that schedule to Rachel. The most recent tenancy schedule for 80 George Street was updated on the 20th November 2017. Which is the most recent tenancy schedule for 80 George Street? Complete a series of questions about your material information Your !rst score and a projection for when you’ve !lled gaps in your information Running a best-practice Q&A process through your Room, set up in a few steps Analyzes 57 factors of engagement using machine learning. Based on bidder outcomes in tens of thousands of deals in our Rooms.

Andy Clarke creative handover June ’18 @malarkey [email protected] Ready, set,
create A manual for using our distinctive brand assets

Ready Set Create A manual for using our distinctive brand
assets 0.9 December 2017 Our typography is always Ansarada’s transforming, from revolutionising M&A to the Material Information Platform. The typefaces we choose communicate this transformation. Trustworthy Often Conversational Sometimes even Spirited To illustrate how our business is evolving from an easy-to-use product to a platform people form relationships with—in some cases they literally talk to— our typefaces should be conversational and trustworthy. We’re transforming how the world sees our products by introducing two new typefaces. They’re Activ Grotesk and Lexia. What’s the di!erence between a font and a typeface? A typeface is what you see in the design of alphabets, numerals, and symbols whereas a font is what you use. Today, a font is a digital !le, whereas in the past it was a set of metal blocks that embodied a particular size and weight of type. 2 Ready, Set, Create We set feature numerals at display sizes in Lexia Thin. Stand!rst paragraphs help us to convey key messages clearly. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ0123456789 Light For longer passages of written copy in our marketing and product content and for blockquote citations. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ0123456789 Bold Use Bold sparingly for adding emphasis to text elements in product and marketing content where required. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ0123456789 Thin For feature numerals at display sizes, and display size headlines on signature moments. We use three weights of Lexia; Thin, Light and Bold A robust business plan provides focus to a team, a framework for prioritising projects. Lede paragraphs introduce our topics or summarise the important points we’re making. Tip: Use drop-caps to focus someone’s eye on where they should start reading. Match caps to the colour of nearby illustrations. A robust business plan provides focus to a team, a framework for prioritising your projects. % A robust business plan provides focus to a team, a framework for prioritising projects and reduces the risks of being impacted by the forseeable actions of other market players. robust business plan provides focus to a team, a framework for prioritising A projects and reduces the risks of being impacted by the forseeable actions of other market players. 8 Ready, Set, Create

The Ansarada logo that we’ve all come to know suited
a young company, growing globally and connecting people via deal rooms. It did exactly what it needed to, but the logo had its challenges. It didn’t contain a ‘peelable’ element that could be separated from our name, it was di!cult to scale to the small sizes we now need in the world of mobile apps, and the triangular shape of the 48 dots often created uncomfortable white space. These were three of the challenges we faced while designing our new logo. Our creative teams worked with San Francisco based Godfrey Dadich Partners to design our new brand and marketing strategy that includes a new logo that suits a mature company that’s con"dent and self-assured. This logo includes a distinctive peelable mark that can be separated from our name for use on app icons and merchandising. The logo-mark contains four shapes that come together to form a characterful letter ‘a.’ 4 Introducing our new logo Ready is reminiscent of the shape of the dots in our previous logo. Go suggests the !uid nature of our customers’ businesses. The circle echoes dots from our previous logo and represents the 360 degree view our products give customers. Ready, set, go, Ansarada We set our wordmark using Rockwell, a slab-serif typeface that was designed way back in 1934. Rockwell is a geometric slab-serif that sits solidly on its baseline. Its strokes appear similar in width, perfectly complementing Aktiv Grotesk, our primary typeface. 5 Rockwell In our original logo, the dots formed the top of a globe. Godfrey Dadich cleverly incorporated a reminder of this shape into our logo-mark. Just a few of Godfrey Dadich’s logo-mark explorations. 8 You‘ll need to visit our o!ces around the world to pick up one of these special badges and stickers. Be at one of the Ansarada o!ces on special occasions such as Doughnut Day, St. Patrick’s Day, New Year’s Eve or Halloween to collect one of these special badges and stickers. These playful treatments are for internal use only. Ask our design team before you use them. ANSARADA THE ONE PLACE TO CONFIDENTIAL: DO NOT DISTRIBUTE OR Our new logo-mark allows us to be playful and provocative with presentations we create for internal audiences only. For example, on celebrations and special occasions we may change its colours to match photographs. Our logo is !exible Brand green logo-mark and near-black wordmark on coloured background.

Green is the colour of our brand and we it
extensively across our products, marketing materials and website. Green Flash Core colours HEX: 32A31A RGB: 50 163 26 PANTONE: 7739C CMYK: C79 M15 Y99 K2 RGB: 34 34 34 HEX: 0B0B0E RGB: 255 255 255 HEX: FFFFFF RGB: 113 204 82 HEX: 71CC52 RGB: 9 104 2 HEX: 096802 We combine our green with near black and white to create a con!dent look. Green Near-black White When we need darker or lighter green accents, it’s permissable to use one of these variants: Accents Do: Use green to represent positive results consistently across our products. For example, a green tick or border around a success message. Don’t: Use green for calls to action, including buttons. 13 Ready, Set, Create 36 Ready, Set, Create Use white #FFF or black #000 device frames against dark backgrounds. Use light grey #EFEFF1 or near-black #0B0B0E device frames against light backgrounds. Laptop screens Although we appreciate that not everyone uses an Apple device, the minimal aesthetic of Apple’s MacBook laptops emphasises our product screenshots. You’ll !nd Sketch templates for these devices in Design / Global Assets on Google Drive. Tablets Apple iPad: black and white Apple MacBook Pro: silver Apple MacBook: gold, silver, and space grey Apple devices montage

Andy Clarke creative handover June ’18 @malarkey [email protected] Ready, set,
present A tutorial on how to designing inspiring presentations at Ansarada, workshop materials, and the Ansarada Slide Library.

Chart title 0 5 10 15 20 Oct Nov Dec
Target Actual 1932 The Hound of the Baskervilles Sherlock Holmes Ba!ed 1900 Arthur Marvin 30 seconds Adventures of Sherlock Holmes 1905 Alfred L. Werker 1 hour 25 minutes Arsène Lupin contra Sherlock Holmes 1910 Viggo Larsen 5 episodes A Study in Scarlet 1914 Edwin L. Marin 1 hour 17 minutes Der Hund von Baskerville 1914 Rudolf Meinert 65 minutes The Valley of Fear 1916 Alexander Butler 108 minutes Sherlock Holmes 1916 Arthur Berthelet 116 minutes Sherlock Holmes 1922 Albert Parker 136 minutes Der Hund von Baskerville 1929 Richard Oswald 65 minutes Sherlock Holmes

Andy Clarke creative handover June ’18 @malarkey [email protected] Cutting room
floor In every project, there are designs that never make it beyond the concept stage, and Ansarada was no exception. Here are just a few of my working draft designs since January ’18.

Andy Clarke creative handover June ’18 @malarkey [email protected]

Creative handover to Ansarada

Creative handover to Ansarada

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