to increase your success rate, double your failure rate.” Thomas John Watson (IBM CEO from 1914 – 1956) a.k.a “fail faster” • Define iteration cycle before speeding it up • “People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds” - NYT interview Microsoft and Google researchers Are developers not users too? Provide some (useful) feedback ASAP! • Make sure every developer has a useful (to them) CI component (hint: ask them, collaborate)... Can increase everyones visibility! • All on the same page: Jenkins as the dashboard for your development team; expose pressing issues on the first page • Expose a component in the CI system before it is done • Optimize after – don't wait for a test to become speedy before gating on it