New MBU Brand

The new Maranatha brand.

Transcript

1. MARANATHA BAPTIST UNIVERSITY March 18, 2014
2. WHAT MAKES US MBU We see opportunity on every continent. We’re passionate about our relationship with the Lord, about our job, and about our students. Our top students would be top students at any university in the country. You can do it all at Maranatha. Striving for excellence in all areas, without compromise.
3. Branding and stakeholder buy-in Loyalty Collegiate looking School spirit Polished IDEAS THAT INSPIRED US
4. Courageous Balanced Transformational Excellence Family KEY WORDS THAT DESCRIBE MARANATHA
5. There are so many good things happening on the campus of Maranatha right now, that our changing to Maranatha Baptist University is just a natural part of it all.
6. INTRO TO NEW MBU BRAND
7. Visual Style | Colors ATHLETIC CRIMSON ONLINE ORANGE TEXT CHARCOAL ACADEMY BLUE TRUE BLUE GOLDEN GLORY PRIMARY COLORS SECONDARY COLORS
10. HORIZONTAL LOGO - PRIMARY ORIENTATION VERTICAL LOGO Visual Style | Primary Logo
11. THE ANATOMY OF THE SHIELD The Maranatha Baptist University shield depicts the Shield of Faith Paul describes in Ephesians as the protection against Satan’s fiery darts. It reminds the Maranatha community that we can “be strong in the Lord and in the power of His might.”
14. Visual Style | Symbolism SYMBOLISM TRUMPETS CROWN LAURELS EPHESIANS 1:12 LION SHIELD Proclamation of the Lord’s return Represents the returning King The laurel leaves are indicative of victory The biblical basis for Maranatha’s motto The Lion of Judah The Shield of Faith
15. MARANATHA OFFICIAL SEAL Visual Style | Official Seal
16. BRANDING SEMINARY
17. ALUMNI ASSOCIATION ALUMNI ASSOCIATION BRANDING
18. ONLINE AND DISTANCE EDUCATION
19. BRANDING MBU
20. BRINGING THE BRAND TO LIFE Apparel
21. GET YOUR NEW APPAREL NOW Bringing MBU to Life | Apparel
22. ATHLETICS Athletic Marks Using Secondary Color Palette Visualizing
23. ATHLETIC COLOR PALETTE Branding Athletics | Athletic Color Palette ATHLETIC CRIMSON TRUE BLUE GOLDEN GLORY
24. MBU ATHLETICS NAMEPLATE MBU SPORTS Branding Athletics | MBU Athletic Nameplate
25. MBU ATHLETICS - CONCEPTUAL DESIGNS