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Foodello - WWV23
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Marketing OGZ
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April 03, 2023
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Foodello - WWV23
Marketing OGZ
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April 03, 2023
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Transcript
Fiksu Ruoka Oy Het gevaar van aannames Bas Dekker Head
of marketing
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• 50 werknemers • €17 MLN omzet (2022) • >
300.000 bestellingen per jaar • 1000 producten in de winkel
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Bas Producten voor de voorraadkast: afbakbroodjes, kaassnacks & babyvoeding
Angelique 600 blikken olijven voor een sociale ‘confituur’ onderneming
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>120 000 bestellingen
1 000 000 kg voedselverspilling voorkomen
1. Begin bij jezelf. Doe aannames op basis van gezond
verstand, maar stel je kwetsbaar op. 2. Probeer dingen, laat de data spreken. 3. Focus op constructieve feedback, negeer de ruis.
Bedankt!