= 100) Bron: Van Dijk et al. (2022) 53 287 344 211 0 50 100 150 200 250 300 350 400 I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV 2015 2016 2017 2018 2019 2020 2021 Fysieke winkels Webwinkels
maand bij grote online retailers in Nederland tov zelfde periode in 2019 Bron: Oxford COVID-19 Government Response Tracker, University of Oxford (2022) Centre for Market Insights (2022), based on data from SimilarWeb 78 79 79 59 0 10 20 30 40 50 60 70 80 90 100 2020/02 2020/03 2020/04 2020/05 2020/06 2020/07 2020/08 2020/09 2020/10 2020/11 2020/12 2021/01 2021/02 2021/03 2021/04 2021/05 2021/06 2021/07 2021/08 2021/09 2021/10 2021/11 2021/12 59% 70% 82% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 80 69 50 0 10 20 30 40 50 60 70 80 90 100 Jan 2020 Mar 2020 May 2020 Jul 2020 Sep 2020 Nov 2020 Jan 2021 Mar 2021 May 2021 Jul 2021 Sep 2021 Nov 2021 Gemiddelde Stringency Index per maand in de EU- 27 20% 24% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jan 2020 Mar 2020 May 2020 Jul 2020 Sep 2020 Nov 2020 Jan 2021 Mar 2021 May 2021 Jul 2021 Sep 2021 Nov 2021 Traffic groei per maand bij grote online retailers in de EU-27 tov zelfde periode in 2019
Index (genormaliseerd) E-commerce traffic groei (genormaliseerd) E-commerce traffic groei* versus Coronamaatregelen (Stringency index) in Nederland Bron: Oxford COVID-19 Government Response Tracker, University of Oxford (2022) Centre for Market Insights (2022), based on data from SimilarWeb
27 -2,0 -1,5 -1,0 -0,5 0,0 0,5 1,0 1,5 2,0 Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 Jun 2021 Jul 2021 Aug 2021 Sep 2021 Oct 2021 Nov 2021 Dec 2021 Stringency Index Traffic growth Bron: Oxford COVID-19 Government Response Tracker, University of Oxford (2022) Centre for Market Insights (2022), based on data from SimilarWeb
Similar Web and the University of Oxford Relatie tussen Coronamaatregelen en groei e- commerce traffic per maand in Europa in 2020 en 2021 0,83 0,74 0,65 0,57 0,29 0,03 0,0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1,0 Correlatie Zeer sterk positieve relatie Sterk positieve relatie Matig positieve relatie Zwak tot geen positieve relatie
t.o.v. 2019? Retailers of Online platformen Pure players of Multi-channel players Nationale spelers of Internationale spelers Bron: Centre for Market Insights (2022)
in 2020/2021 t.o.v. 2019 24% 30% 25% 31% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% Bicycles & (car) accessories General merchandise Sporting goods, toys & hobbies Fashion, shoes & accessories Electronics & accessories Pharmacy, personal care & hygiene Groceries, (alcoholic) beverages & pet… Home & garden Books, music, films & video games 2021 2020 Bron: Centre for Market Insights (2022), based on data from Similar Web (N = 810 webshops in the EU-27 selling goods)
en e-commerce groei is sterk in Nederland Economisch sterkere regio’s in Nederland hebben over het algemeen beter gereageerd op Pandemie Impact van de pandemie verschilt sterk tussen sectoren Groei e-commerce houdt aan ondanks signalen van afkoeling in 2021 en 2022
in directe online verkoop (webshops) (Meer) verkoop via (lokale) online platformen Meer click-and-collect initiatieven Aantal sectoren lijkt blijvend te profiteren (o.a. maaltijdboxen en geschenken)