Presentatie HKM

Transcript

1. 1 Hunkemöller’s marketplace journey 29 JUNE 2022
2. FY 2021 | DEPARTMENT - TEAM Agenda for today Introduction The partnership Intro Hunkemöller The Journey Challenges & Opportunities Q&A
3. FY 2021 | DEPARTMENT - TEAM Speakers Online Channel Manager Hunkemöller Laura Cialdella Director of Sales ChannelEngine Dex van Hofwegen
4. FY 2021 | DEPARTMENT - TEAM The Partnership 19 Dec 2019 First get together 2 March 2020 Strategic session with team 30 April 2020 Partnership official X
5. FY 2021 | DEPARTMENT - TEAM The Partnership PIM Product Information Management OMS ERP Order Management System Enterprise Resource Planning EMS Ecommerce/Marketplace Management Suite ESB Enterprise Service Bus Marketplaces Full integration: content, offers, orders, returns
6. Founded in 1886 1987 2007 2010 2014 2003 2009 2001 2007 2011 2014 2005 2009 2012 1st store in Germany 1st store in Spain Bow concept & brand stores Digital clicks to brick tools Online operations in Netherlands Online operations in Germany & Belgium 1st stores Denmark & France CRM / Member card 500th store Web shops Denmark, Austria & Sweden International Franchise stores Philip Mountford CEO 1st store Sweden 2021 2016 2017 2018/20 2015 2016/17 2018 2020 2016 2017 2019/20 2015 2017 2018 2020 Digital ordering in store Start marketplace business: Zalando & Tmall Seamless POS & OMS digital integration Digital employee training Web shops France, UK, Spain, Luxembourg & Switzerland 1st stores in Russia, Norway & Poland Advanced Digital leadership begins 800th store 1st store Switzerland Omni-Channel integrated app 700th store Google strategic partnership 900th store Salesforce cloud apps 2015 Launch of Wholesale Timeline 2019 Start CE partnership 2011 First whsl/conc partnership
7. - SHERO’S MOTTO IN LIFE - 7.1M active members, fans & followers 19 countries #1 sexy lingerie brand for value for money 40+ GLOBAL PARTNERS 60+ BRA SIZES product designed in-house 97%
8. UK US NL DK DE MENA SE UAE PL RO FR BE CZ SA AUS RU SE-A CN 3rd party partners overview CH
9. FY 2021 | DEPARTMENT - TEAM 2017 Start marketplace model 2020 Implement assortment strategy 2021 Expansion in 2 new countries 2022 Expanding model with new partners Net sales Average price + 13% Average return rate - 22% Journey
10. FY 2021 | DEPARTMENT - TEAM Challenges Returns Fulfillment targets Master data Internal processes
11. FY 2021 | DEPARTMENT - TEAM Opportunities Combining Business models Backfilling of popular sizes Connecting stores to online Inclusive product range
12. FY 2021 | DEPARTMENT - TEAM Words to remember Fix the returns Safeguard the average price Power of multiple models Take on the journey together
13. Q&A
14. FY 2021 | DEPARTMENT - TEAM